Law Firms: When Making Announcements, Think Outside The Box

Nancy Myrland Social Media, Twitter, Uncategorized Leave a Comment

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Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets.
Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire.
Each Tweet featured the hashtagged-term, #firehdx, which will allow anyone …

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What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

Nancy Myrland Content Marketing, Social Media, Uncategorized 2 Comments

WHAT IS INBOUND MARKETING?
You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing.
It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones.
This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that it is ready …

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Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Nancy Myrland Hashtags, Social Media, Uncategorized Leave a Comment

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Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable.
I know. I know. You’re thinking….
“Yawn, Yawn, they’ve been searchable, Nancy.”
Not so fast. Stick with me here for a minute. This is different.
Zaheed Sabur, Software Engineer with Google in Zurich, Switzerland, announced the change on Google+ yesterday:
“Today …

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Marketing Revolution or Evolution?

Nancy Myrland Social Media, Uncategorized Leave a Comment

Marketing: Past, Present & Future
I just read an article on LinkedIn Today from Brian Solis, Principal Analyst, Altimeter Group, and author of What’s the Future of Business. The article, The Future of Marketing is not about Marketing…It’s about YOU!, is about the state of marketing and communications in the past, present and future.
What really caught my attention is Brian’s observation that …

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Firm Leaders: Are You Social?

Nancy Myrland Social Media, Uncategorized Leave a Comment

Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann, President and Founder of the web agency Domain7, and a contributor to the HootSource Blog. It was called The Social Executive: Are You A Social CEO?
Shawn writes that when he talks to other CEOs and executives, he finds fear and reluctance in the Social space. …

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Social Media: Where Everybody Knows Your Name

Nancy Myrland Business Development/Sales, Social Media, Uncategorized 2 Comments

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FIND AND BE FOUND
If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that.
Typically, it’s broken down like this:

Goal: What I want or need to accomplish.
Strategy: How I intend to accomplish it.

Two strategies to accomplish that growth that are …

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It’s Official: Twitter Files For IPO.

Nancy Myrland Social Media, Twitter, Uncategorized Leave a Comment

IT’S OFFICIAL!
One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO.
Heck, I even swapped out my branded purple headlines in honor of the big announcement. I don’t do that for just anyone, you know.
It’s exciting to watch, and to read all of the buzz in the trades about what it means, how …

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Lawyers: Content, The Digital Breadcrumbs You Need To Spread

Nancy Myrland Business Development/Sales, Content Marketing, Social Media, Uncategorized 4 Comments

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the way, finding ways …

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Social Media Manners: Are You Talking To Me?!

Nancy Myrland Social Media, Uncategorized 1 Comment

Send to Kindle HAS THIS EVER HAPPENED TO YOU AT AN EVENT?
Have you ever been at an event, talking to someone who keeps looking over your shoulder while you’re talking, wondering who’s coming in the room next, who they must see, who might be more important than you?
Me, too.
How does that makes you feel?

That you’re less important?
As if that person …

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Content Isn’t King. It’s Emperor Of The Universe.

Nancy Myrland Content Marketing, Social Media, Uncategorized 2 Comments

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Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software.
Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour.
Sam broke his presentation down into these categories:

Brand …

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