Lawyers, Are Your Competitors Spying On You?

Nancy Myrland All Posts, Attorneys, Business Development/Sales, Competition, Lawyer Marketing, Social Media Leave a Comment

I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a question from someone who was curious what to do when her competition follows her content. Pat inspired me to answer that …

Happy 10th Birthday, Twitter! Thanks For The Gifts. #LoveTwitter

Nancy Myrland All Posts, Twitter 1 Comment

It was shortly before 10:35 PM ET on September 6, 2008, when it happened.
I was sitting on my mom’s couch all by myself with my laptop up in South Bend (Indiana).
It was a moment I will never forget, which is why I am writing about it so clearly today.
I was watching election coverage on CNN with Rick Sanchez, an early …

Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds #SB50Ads

Nancy Myrland All Posts, Branding, Hashtags, Social Media Leave a Comment

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left behind in two cities that grew very fond of him.
Enough About The Game!
Aren’t we really here to …

It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!
Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong …

Content Marketing…It’s Time You and I Have A Little Talk

Nancy Myrland All Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Leave a Comment

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.  
Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what …

Breaking LinkedIn News: Who’s Ready For Business Chat?

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently.
If you’ve ever tried to go into your LinkedIn “email” box to send and receive messages, you know that it wasn’t the most user-friendly environment. It took too many steps, was a bit cumbersome, and resembled some …

Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on katch.me. If you’d like to follow …

You’d Better Export Your LinkedIn Contacts Now

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

You might already know this, but you have the ability to export your LinkedIn contacts.
Kind of.
I mean, you used to.
Well, you can for a while.
Alright, not really.
Well, you can, but you’d better hurry.
Here’s The Deal
Phew! That made me tired!
For a long time, we have been able to click on Settings, then choose to export our LinkedIn contacts. This is a …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

Lawyers, It’s Time To Stack The Deck In Your Favor

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

 

Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …