Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Nancy Myrland All Posts, Content Marketing, Research, Social Media Leave a Comment

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …

There’s Hope For LinkedIn Groups … I Hope!

Nancy Myrland All Posts, LinkedIn Leave a Comment

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button. If you would rather read, …

Mark Zuckerberg Announces Major News Feed Changes

Nancy Myrland All Posts, Facebook, Social Media Leave a Comment

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.
Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; …

Lawyers, Can You Grow Your Practice By Publishing Content?

Nancy Myrland All Posts, Blogging, Content Marketing, Legal Marketing, Social Media Leave a Comment

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you differentiate yourself from others in your practice area.
What Is Content?
Content is the physical or virtual representation of the knowledge …

LinkedIn and Microsoft Announce New Windows 10 App

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

LinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than stellar results. Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.
LinkedIn Rolls Out A New Windows 10 App
This morning, …

United Airlines: Principle Over People & Profits…Was It Worth It?

Nancy Myrland All Posts, Business of Law, Crisis Management, Social Media 1 Comment

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.
Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a …

Lawyers, Is LinkedIn A Waste Of Your Time?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn, Social Media 6 Comments

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes.
Search Implications
Google loves LinkedIn, …

Breaking: Social Media Comes of SCOTUS Age

Nancy Myrland All Posts, Social Media Leave a Comment

On Monday, February 27, 2017, during oral arguments in Packingham v. North Carolina, a case involving First Amendment rights of free speech pertaining to the use of social media by former sex offenders in North Carolina, United States Supreme Court justices expressed opinions of social media that show it has come a long way toward being considered mainstream communication. There appears to …

Lawyers, Is Social Media Worth It? You Decide.

Nancy Myrland All Posts, Business Development/Sales, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Social Media Leave a Comment

I’ve heard these comments, or ones similar to them, many times in the past several years.
“I’m not sure this is all worth it….this Social Media thing.”
“I tried LinkedIn, but it didn’t produce anything for me.”
“I can’t see how Twitter could possibly result in anything positive.”
“Why would I want to spend time on Facebook?”
“I have no desire to sit in front …

Lawyers, What Are You Waiting For?

Nancy Myrland All Posts, Social Media, Videos Leave a Comment

The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis.
“This was a major case. Why didn’t anyone pick it up?”
“I’ve been doing this long enough that they should know to come to me for a comment on this …