Myrland Marketing - Part 3

WHAT PROBLEMS DO YOU SOLVE?

July 26, 2010

A while back, while reading David Meerman Scott’s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with [...]

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WAIT BEFORE YOU MAKE THAT CALL

July 20, 2010

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on [...]

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THERE WILL ALWAYS BE A REASON

July 5, 2010

There will always be reasons NOT to start something. Can you relate to any of these?

I will not invest in the time it takes to write a Strategic Marketing Plan to guide my business and my actions toward success because I don’t know where to start.
I will not take the time to start a blog [...]

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IT’S NO LONGER OUR DECISION

June 29, 2010

The other day I read, and commented on, a post from Twitterville author Shel Israel, in which he was discussing his assertion that social media is now at the end of a period of great disruption, and is now entering a longer, quieter period of normalization.
The thoughts I shared on his blog, along with a few [...]

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DON’T BE A HIT AND RUN!

June 17, 2010

This post was originally published on April 26 in Susan Cartier Liebel’s blog, Build A Solo Practice at SPU. SPU is Solo Practice University, a successful web-based educational and professional networking community for lawyers and law students. Thanks to Susan for asking me to guest blog.
One of the marketing messages I use to communicate with my [...]

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YES, THIS TAKES TIME!

June 2, 2010

A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo. Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to make Social Media efforts successful. He also said the marketing consultants he has [...]

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HOW OUR WORDS IMPACT OUR CLIENTS

May 10, 2010

A few times a week, I write short marketing words of advice called Myrland Marketing Moments. This morning’s Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor. Here it is:
Myrland Marketing Moment:
Insensitive client mktg language I just experienced:
“Is it Friday yet? I don’t do [...]

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SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT?

May 3, 2010

This morning my friend Gini Dietrich, CEO of Arment Dietrich, shared a blog post from Communications Consultant Jon Buscall titled What If Your CEO Doesn’t Get Social Media.
In his blog, Jon tells the story about a senior manager at a Swedish company who has unsuccessfully tried to bring his CEO in to the 21st century by introducing the [...]

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SHOULD A CEO BE FLUENT IN SOCIAL MEDIA?

April 28, 2010

I just finished reading an interesting post on Mashable, Should CEOs Be Fluent In Social Media? It is an interview with Forrester Research CEO George Colony by Mashable’s Barb Dybwad. There were some valid points made, such as not putting a CEO out in front when s/he has no social skills. I think those can be taught, [...]

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DON’T BE A HIT AND RUN

April 26, 2010

As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel, Founder of Solo Practice University, recently asked me if I would be interested in guest blogging on her Build A Solo Practice at SPU, or Solo Practice University, blog. Solo Practice University is a successful web-based educational [...]

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CHIEF JUSTICE JOHN ROBERTS: THEY WON’T REMEMBER

April 9, 2010

Last night, John and I had the good fortune to be invited by our lovely neighbors, Jim and Anna White, to the James P. White Lecture on Legal Education at the Indiana University School of Law on the IUPUI campus in Indianapolis. This lecture series brings in those important to the law and legal profession in [...]

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THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS…..

April 6, 2010

An interesting question was posed on a legal marketing forum of which I am a member. The question had to do with a recommendation for the most effective online social network for lawyers.
I will share my answer with you here in case you are working through the same thought process.
This is an interesting and important [...]

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SERIOUSLY, DO YOUR CLIENTS KNOW?

April 1, 2010

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like & trust us. Do we let clients know how we feel about them?
I’ve been in legal and professional services marketing for a long time, and [...]

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#LMA10 CONFERENCE PART 1: MY MESSAGE TO MARKETERS

March 15, 2010

Managing and Marketing Partners, my thoughts and suggestions for you will be coming in Part Two, so you might want to subscribe to this blog so you know when my post for you has been written. You should read this one too, because you definitely have a role to play in what I’m about to [...]

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The Great Legal Marketing Tweetup of 2010

March 14, 2010

In case you haven’t experienced a Tweetup, or aren’t even sure what one is, let me help.
Tweetups are simply an in-person meet up of Twitter users in a given geographic area. They are an inclusive way of turning virtual relationships that started on Twitter in to the actual, face-to-face, let’s-take-this-relationship-to-the-next-level, kind, which is what we [...]

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Twitter & Social Media For Firms: Do What’s Right For You But Don’t Ignore It

March 4, 2010

In order to stay in touch with what is on the minds of those I serve regarding Social Media, I recently asked a question about Twitter:
“If you are not using Twitter, can you share your thoughts with me…is it discomfort, time, unfamiliarity,you don’t like to network, you think it’s silly, aren’t sure how it fits [...]

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How To Draw Them In To Your Facebook Business Fan Page

March 2, 2010

I’m a member of MarketingProfs.com, and receive questions other members post on a regular basis. Tonight, “Tyler” asked how he could attract and engage Fans to his Facebook Fan page. My advice to him is my advice to you…..
“Tyler, keep at it. This, like other forms of marketing, takes a while. Use your [...]

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IT’S TIME TO INVEST

March 1, 2010

A few times a week, I send out short marketing words of wisdom on LinkedIn, Facebook and Twitter called Myrland Marketing Moments. They are always fewer than 120 characters as I want to leave room for those kind enough to share, or ReTweet, them on Twitter. Twitter only allows us 140 characters, so leaving space [...]

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SHOULD LAW FIRMS BAN USE OF FACEBOOK AT WORK?

January 11, 2010

Image via CrunchBase

I predict that we will look back on this discussion in a few years, and find it hard to believe we were dealing with this.
Whether it’s Facebook, Twitter, LinkedIn, Martindale-Hubbell Connected, or any of a number of other Social Media networking sites, when managed strategically, they have the potential to serve your firm’s [...]

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TWITTER BASICS – DON’T EVER FEEL DUMB!

October 23, 2009

I’m a member of a group on LinkedIn called Social Media Marketing. In that group, someone started a discussion by asking a very basic Twitter question, and even stating he felt dumb to ask such a question. I wrote an answer to him, and thought I might as well share it with you too!
Important Note: [...]

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HOW DOES YOUR PUZZLE FIT TOGETHER?

September 4, 2009

I had the pleasure of attending yet another wonderful Tweetup in Indianapolis last Saturday night. In case you don’t know, a Tweetup is an actual gethering or friends we have met virtually through Twitter. John and I had already been to Symphony on the Prairie, but left shortly after intermission because it was freezing! Here [...]

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THERE’S NEVER BEEN A BETTER TIME

August 31, 2009

This morning I read and commented on a blog post that my friend, Kevin O’Keefe, owner of LexBlog, wrote. It was about seizing the moment, and it got me thinking, so I left the following comment, and thought I would share it with you as well.
There has never been a better time to take [...]

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MAKE YOURSELF AN INSIDER

August 3, 2009

This is the Myrland Marketing Moment I shared on Twitter, Facebook & other media today:
“Myrland Marketing Moment: As you get busy catching up today, STOP! Call one client just to see how they are doing.”
You might be wondering what this has to do with marketing. It has everything to do with marketing! Marketing in its most [...]

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A 7-STEP REFERRAL RECOGNITION PROGRAM

July 23, 2009

Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy [...]

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SALES OR BUSINESS DEVELOPMENT–DOES IT MATTER?

July 14, 2009

In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with [...]

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MARKETING IS NOT A SPRINT. IT’S A MARATHON. STAY THE COURSE!

June 30, 2009

MARKETING IS NOT A SPRINT. IT’S A MARATHON.
STAY THE COURSE!
This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time.
Here are a few nuggets of advice to [...]

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TAKE ADVANTAGE OF THE SILENCE

June 15, 2009

Myrland Marketing Moment for June 15, 2009:
Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence!
We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the [...]

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