Coverage From #LMA16, The 2016 Legal Marketing Association Annual Conference

Nancy Myrland All Posts, Business of Law, LMA, LMA16 0 Comments

#LMA16, The Legal Marketing Association Annual Conference Blog Posts, Videos, and Other Content From Austin!

Constantly Updated with New Posts…Come Back Often!

We came. We learned. We networked. We had a huge family reunion.

We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016.

The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), and continues post-conference.

Notes are being reviewed, lessons are being considered, speakers’ words are continuing to inspire, and legal marketers are beginning to discuss implementation, improvement and change within their firms.

I am in the midst of writing and collecting blog posts, videos, audio and other content from the conference to make it easier to review in one space. If you see, write or produce something I haven’t found, please let me know so I can add it to this list.

Tweet me at @NancyMyrland, or email me at nancy@myrlandmarketing.com. I’ll just keep adding to this same post so you don’t have to search all over the place. Deal? Deal!

Here We Go…The Collective Brilliance of #LMA16!

#LMA16 Conference Recap Posts

Key Takeaways from the LMA Annual Conference Keynote by Danielle Diforio on the Clockwork Design blog 

 

#LMA16 Conference Recap Posts #LMA16 Recap: Listening, Authenticity and Surprises by Kayla Silverstein, Marketing Coordinator, One North

 

#LMA16 Conference Recap Posts 5 Ways To Provide Value To Law Firm Clients by Audrey Fink, Director of Engagement, LexBlog

 

 

#LMA16 Conference Recap Posts Lean Six Sigma Not Just For Toyota Any More by Carlene Richardson, Assistant Business Development Manager, Stoel Rives LLP

 

#LMA16 Conference Recap Posts Legal Marketing With Science by Lindsay Griffiths, Director of Global Relationship Management at International Lawyers Network

 

#LMA16 Conference Recap Posts Lawyers & Legal Marketers: Kick It Up A Notch In 2016 – An #LMA16 Infographic by Nancy Myrland, Marketing, Content, Social & Digital Media Advisor, Myrland Marketing & Social Media

 

#LMA16 Conference Recap Posts LMA: Maximizing Directory & Awards Efforts by Lloyd Pearson, 393 Communications

 

 

#LMA16 Conference Recap Posts How To Use Content To Strengthen Your Law Firm Brand by Vivian Hood, President, Public Relations, Jaffe

 

#LMA16 Conference Recap Posts The Digital Handshake LMA16: ROI (Measuring So You Can Better Manage) … and PechaKucha (LMA Member Login Required) by Roy Sexton, Senior Vice President of Corporate Affairs, Trott Law, P.C.

 

#LMA16 Conference Recap Posts Organizational Transformation Through Digital Media (LMA Member Login Required) by Chip Clark, Online Marketing Specialist, Allen Matkins

 

#LMA16 Conference Recap Posts To Serve Lawyers – Thoughts from #LMA16 by Heather Morse, Director of Marketing, Greenberg Glusker LLP, on The Legal Watercooler 

 

#LMA16 Conference Recap Posts #LMA16 – Keeping Austin Weird … and Making Legal Marketing GREAT (Again) by Roy Sexton, Senior Vice President of Corporate Affairs, Trott Law, P.C.

 

#LMA16 Conference Recap Posts Marketing: Creating Moments That Matter by Lindsay Griffiths, Director of Global Relationship Management at International Lawyers Network

 

#LMA16 Conference Recap Posts Leadership Isn’t Just for CMOs – Thoughts from #LMA16 by Heather Morse, Director of Marketing, Greenberg Glusker, on The Legal Watercooler

 

#LMA16 Conference Recap Posts The LMA Annual Conference for a New Age by Mark Reber, LMA Northwest President, Director of Marketing and Client Development, Bullivant Houser Bailey PC

 

#LMA16 Conference Recap Posts What is The Return on Investment For Legal Directories? by Lloyd Pearson, 393 Communications

 

 

#LMA16 Conference Recap Posts What’s Trending From The LMA Annual Conference by The Legal Marketing Association

 

 

#LMA16 Conference Recap Posts BigLaw Website Fail by Kathryn Rubino for Above The Law

 

 

#LMA16 Conference Recap Posts The Sad Truth One Stat Reveals About The Legal Industry by Kathryn Rubino for Above The Law

 

 

#LMA16 Conference Recap Posts 16 Twitter Takeaways From LMA 2016 by Sara Van Dusen, SaraSource

 

 

#LMA16 Conference Recap Posts 4 Key Lessons On The State Of Legal Marketing And Business Development by Kathryn Rubino for Above The Law

 

 

#LMA16 Conference Recap Posts Big Ideas from Not-So-Big Law Firms Redux: Case Studies from Mid-Size Firms by Dave Poston

 

 

#LMA16 Conference Recap Posts LMA Chapter Highlights Video

 

#LMA16 Conference Recap Posts The LMA Social Media SIG’s #LMA16Selfie Campaign by the LMA Social Media SIG committee

 

#LMA16 Conference Recap Posts Why Should I Follow Twitter Conference Lists? #LMA16 by Nancy Myrland, Myrland Marketing & Social Media

 

#LMA16 Conference Recap Posts The LMA Annual Conference Preview by Nancy Myrland, Myrland Marketing & Social Media

#LMA16 Conference Recap Posts The #LMA16Selfie Campaign, Sponsored by the LMA Social Media SIG! 

 

Again, please let me know if you have any posts, videos, or podcasts you would like me to add. I can’t embed all of the presentation slidedecks here as there are dozens, but they can be found on the conference website. All who attended the conference received an email with the link and the password.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Happy 10th Birthday, Twitter! Thanks For The Gifts. #LoveTwitter

Nancy Myrland All Posts, Twitter 1 Comment

Happy 10th BirthdayTwitter! #LoveTwitterIt was shortly before 10:35 PM ET on September 6, 2008, when it happened.

I was sitting on my mom’s couch all by myself with my laptop up in South Bend (Indiana).

It was a moment I will never forget, which is why I am writing about it so clearly today.

I was watching election coverage on CNN with Rick Sanchez, an early adopter of the use of social media in the newsroom.

I looked up from my laptop and watched this thing called a Twitter Wall moving rapidly behind him, my heart probably racing because that Twitter wall was full of people…real, live people who were talking to Rick and to each other!!

There Was No Turning Back

Right then and there, I knew I had to be a part of it for more reasons than one.

  • One was the most obvious, and that is that I am a marketer, and I needed and wanted to understand and use this tool. That’s what happens when one is an early adopter.
  • Two, which was probably most important at the time, was that he was making a goofy statement comparing the candidates that was as far from an apples-to-apples comparison as any statement could be, and I wanted to let him know about it, by golly!

I knew then, as I do now, that the chances he would see and comment on my Tweet were pretty slim, but that didn’t matter.

I was a part of the conversation.

I had an outlet to connect with people all around the world!

Think about that for a minute….THE WORLD was now at my fingertips, and it was easy!!!

My First Tweet

Here was my 1st Tweet:

Happy 10th Birthday Twitter!

I know…kind of serious for a 1st Tweet, right?

I feel pretty good about it, especially knowing co-founder and CEO Jack Dorsey dipped his toe into his own product lightly two-and-a-half years earlier.

Happy 10th Birthday Twitter #LoveTwitter

I believe I was already on LinkedIn and Facebook, but not “all-in,” if you know what I mean. I had joined Facebook because it was a good way for me to stay in touch with what my nephew, Sean, was doing. I use it in many different ways today, not just to stalk family. LinkedIn just made good business sense, as it still does today. I regularly tell people that Twitter was my 1st social media love…if there is such a thing.

The Best Part

The best part came after that when I met and followed people I knew, and people I didn’t. I don’t remember all of the details about the relationships I made, but I do remember finding professional colleagues Kevin O’Keefe and Gerry Riskin early on. We have since strengthened our relationships, and are connected in many ways. We have spoken on the phone, met in person, shared family stories, and professional advice.

I don’t dare go down the path of naming all of the other friends I connected with in those early days as there were too many, and I will feel terrible if I leave someone out.

When commenting on my friend Gini Dietrich’s 10th birthday blog post yesterday, I talked about how thankful I am for the relationships I’ve built that remain the same even though we don’t see one another often.

Does Twitter Matter?

Yes, it matters…a lot.

Because of Twitter, I’ve virtually attended conferences, and met attendees.

Because of Twitter, I’ve stayed ahead of world, national, local, professional and industry news.

Because of Twitter, I’ve learned more than I imagined I could, and hope that I’ve shared a bit of knowledge along the way, too.

Because of TwitterI’ve grown my business. 

Because of Twitter, I have built closer relationships with people I’ve met in-person.

Because of Twitter, the world is very close.

Happy 10th Birthday Twitter!

Even though this is your celebration, you have given me a wonderful gift…a package filled with amazing people, places and information that have enriched my personal and professional life beyond what I even knew to expect.

Here’s to 10 more years!

If You Have A Moment, There’s A Little More…

It looks like this has been my week for Twitter.

I was happy to be a guest on the podcast, Legal Marketing Launch, hosted by practicing lawyer Bentley Tolk, where we talked a lot about Twitter. Here is where you can find the episode, Twitter Secrets For Lawyers

I also had the pleasure of being included in an article written by lawyer and journalist, Tami Kamin Meyer, for Progressive Law Practice, titled Should Lawyers Tweet? 

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here.

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Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds #SB50Ads

Nancy Myrland All Posts, Branding, Hashtags, Social Media 0 Comments

Will The Real Super Bowl Advertisers Please Stand Up

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left behind in two cities that grew very fond of him.

Enough About The Game!

Aren’t we really here to talk about the ads? After a somewhat lackluster game, the ads should still have us talking, analyzing, and honing our craft to become better and smarter marketers, right?

You probably had your favorites…or maybe only one or two of them judging from the reaction on Twitter and Facebook during the game. One or two were ads seen before the big game. Many might be ads we will never see again.

That Is A Problem! 

Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night. 

Just because you spent a bagillion dollars during the game doesn’t mean much if you don’t know how to surround that ad with a fully integrated campaign surrounding it. If I never see you again after last night, then you have fallen short.

You have fallen short because you can’t win your audience over by being a one-trick, or a one-game, pony. You can’t expect to put all of your promotional eggs in one Super Bowl basket, hoping your brand will be so boosted by your brilliant creative and stellar placement that you forget what should come before, during and after the big buy.

If your target audience doesn’t see related follow-up during and after the game…and I don’t just mean once…then you have fallen short. If you have not created a real “promotion,” developing messages and creative that you then scatter all over the Internet like digital breadcrumbs so that, when I have a need for your product of service, you have made yourself memorable and easy to find, then you have fallen short.

If, however, you began teasing us with digital messages on Twitter, Facebook, LinkedIn, SnapChat, Periscope, or in traditional spaces like print, outdoor, TV, radio and others, then you can win.

If you also played and interacted with your target audiences online during the game, showing us how your digital presence, wit and response matches the creative brand you spent all that money to advertise, then you can win.

If you then committed resources to talk to us today, tomorrow, next week and the week after, reminding us what we have already forgotten about you since last night, and you have shown us what a pleasure it is to do business with you, then you can win.

But you will be fighting an endless, resource intensive, and very expensive promotional battle if you are simply relying on one seemingly blockbuster ad, or even two, during one game on one night to one audience.

All of us need to remember that integrated marketing that is built as a campaign is critical to effective communication of our brands. We need to make sure we plan all 3 phases:

  1. Before
  2. During
  3. After

If we are not willing to step up and do that, then we need to reconsider being in the game in the first place.

Nancy Myrland is a Marketing, ContenNancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyerst, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Lawyers: Do These Questions About Social Media Sound Familiar?

Nancy Myrland All Posts 3 Comments

Lawyers, Do These Questions About Social Media Sound Familiar?I write a lot about Social Media and Social Networking because I find that lawyers have many questions.

Many of you have shared those questions with me, such as:

  • Where do I start?
  • Who do I follow?
  • Which sites should I use?
  • How do I find the time?
  • What should I say once I’m there?
  • How do I sign up for the individual sites?
  • What is the correct terminology?
  • Are my clients even using these sites?
  • What if I’m an introvert?
  • What if people make negative comments?
  • What are the ethical restrictions I need to be aware of?
  • …and so many more

I love getting these questions as they help guide me, which is very important so I can be as helpful to my clients as possible.

Could you please do me a BIG favor and take 60 seconds to answer a very simple, 1-question survey? I promise I’ve made it quick and easy!

The survey can be found below, but in case there is any issue with it, here is the survey link. Again, short, quick and easy, I promise!

Create your own user feedback survey

Thank you so very much! I can’t wait to see your answers!

By the way, if you’re finished, and you think of something else you’d like to add, but you can’t get back into the survey above because of the thank you message, just click on this link to take you to the survey site.

Nancy

Nancy Myrland is a Marketing, ContenNancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyerst, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

Again, here is the survey link…thanks!

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Lawyers: Should You Follow Your Clients In Social Media?

Nancy Myrland All Posts 2 Comments

Lawyers -Should You Follow Your Clients in Social MediaLast week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.

My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you:

  • Follow them on Twitter, putting them in a special list or search column so you can find them easier,
  • Connect with them using a personalized message on LinkedIn, but only if you have a reason to send that invitation (random invitations can be marked by the recipient as spam), and
  • Friend them on Facebook (again, if you already have some sort of connection to them).

But Really…Why Follow Them?

The reason to follow, friend or connect with these people is that you want to know what they and their companies, and even their families if they post that, are up to. This shouldn’t be viewed as creepy, but that it helps you become even more informed about them, and helps give you ways to connect with them on a deeper level. Compare this to getting to know them at an event.

There are legal and ethical exceptions about not friending those you are opposing, etc., but if we are talking about purely for relationship and connection-building with clients, potential clients and other influencers, I would say yes, you should connect with them.

As suggested above, you can also set up a column in TweetDeck or Hootsuite, or a search on LinkedIn, and even a special list on Facebook that contains the names of valued or target clients, or other parties such as referral sources and media, then you can quickly go to that column and list to see if there is anything interesting or educational going on with them. This also gives you something to comment on, something of theirs to like or share, and helps build relationships, which is one of the main reasons you are there, right?

Hey Nancy, What About Firm Accounts?

On your firm’s Twitter account, I would have the same answer. If one’s service provider chooses to follow him/her from its business account, that is not a bad thing, and even shows interest and an additional form of connection.

Your LinkedIn “Company” page does not follow others, so there is no need to worry about that.

Your firm’s Facebook Page can “like” others’ Facebook Pages, showing yet another form of connection and brand exposure, as well as to potentially see what they post…that is, if Facebook’s algorithms decide there has been enough contact between the two to actually show you what they’ve posted. Facebook’s algorithms only showing you certain content is a much longer story for another post, not to mention they have those algorithms locked away in a vault far below the Earth’s surface, much like the Original Recipe for Kentucky Fried Chicken. Okay, maybe that was a slight exaggeration.

Bottom Line

Yes, I think it is perfectly fine, and even desirable, to follow clients and potential clients in Social Media.

Just remember to:

  • Stay ahead of advertising and ethics rules. Don’t mess with those. I mean it!
  • Send customized invitations to connect on LinkedIn, helping the recipient understand who you are.
  • Only send those invitations to connect on LinkedIn if you have a reason to connect, otherwise you could get flagged.
  • On all platforms you use, spend time watching their updates, and comment on, like and share what they post.
  • Initiate conversation that helps you get to know one another.
  • Don’t sell if you haven’t spent time earning their friendship and trust.
  • Lather. Rinse. Repeat.

Any more questions….I’m right here!

I’d also like to thank my friend, Liz Cerasuolo, Director of Communications at the law firm of Fish & Richardson P.C., for encouraging me to turn this conversation into a blog post. Thanks Liz. I appreciate you!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media 0 Comments

Lawyers, It's Official. You're In Charge!It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!

Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong practice you had? To be honest, that day could have been yesterday.

Some of you even hire PR friends of mine, Cheryl Bame, Gina Rubel, or Elizabeth Lampert, to help place your name, your accomplishments and your story in the media. Don’t stop doing that. That’s not what this is about.

What this is about is not sitting back on a daily basis, waiting for someone else to choose you and your story, and tell your accomplishments for you. That’s over. We now have tools at our disposal at any hour of any day that we can use to communicate with those we care about.

Perhaps your plan calls for you to get your message in front of a client or potential client, a referral source, a member of the trade or business publication you care about deeply, or a member of an association or an institution that has to do with your practice. You know best who those people are. I don’t because I haven’t studied your practice yet.

What I do know is that there are so many ways to reach these people today that we have no excuse to sit back and wait for them to take notice of us. Don’t sit back and get frustrated because your daily activity isn’t being picked up or reported. It’s up to you. You’re in charge of building these relationships and telling your story on a daily basis.

You need to go out and get involved with the right people, the people that matter to the success of your practice, and you need to get to know them.

How do you do that?

  • You can connect with these people in social media so you are more familiar to them when you or your PR counsel contact them.
  • You need to find them, and figure where they spend time online.
  • You need to reach out to them and get to know them.
  • You need to share their stories.
  • You need to let them know that you care about what they do, and what they write and say on a daily basis.
  • You need to make it about them before you expect them to care about you.

Develop these relationships online on a consistent and ongoing basis, and then your frustration level with not being noticed, or not being followed, by the right people, will diminish as time goes by.

Once again, this is your story. You need to figure out who needs to hear it, and you need to get to know those people. It does work. It does make a difference.

Now get out there and find them, get to know them, care about what happens to them, and help them first. Only after you have spent time doing those things can you then expect them to notice you.

Yes, it does happen, and you can do this.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland All Posts, Content Marketing, Marketing Strategy 0 Comments

The One Thing You Must Do In Your Practice Every DayIf you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.

You already know that you have to turn on the lights in your office.

You have to turn on your laptop.

You have to wake up the copier.

You have to pay your bills.

…and dozens of other duties that come along with having your own practice, but…

“The ONE thing I don’t want you to forget that you must do each and every day is to draw people to you.”

What does that mean? Well, it means getting out there in numerous ways in order to draw people into your community.

What it doesn’t mean is drawing people to you by constantly promoting you. That has its place, and must be done, but that isn’t necessarily the best way.

Let’s discuss 5 ways you can draw people to you. I will preface these by saying these should only be done if you are genuine in your approach, and not coming across as though you are jumping up shouting, “pick me, pick me!” This should never come across as being about you, even though this contributes to your presence, and helping others get to know, like and trust you.

  1. Promote OthersTake time to focus on the good work or words that others are doing. Write about them. Talk about them. Record audio or video about them, letting others know why they are important, or special to you, or are having an impact on their industry, or in your practice area.
  2. Write About Topics Of Interest To Others: You know what they are. You read and talk about these topics every day in your work. You have clients and colleagues discuss them with you. They come across your inbox or your newsfeed.
  3. Write About Others: This is a close cousin to #1, but it isn’t being as overt about promoting their business or practice. It might be mentioning a company that just produced something you think might be of value to your target audiences. You aren’t necessarily endorsing their work, but you are sharing what they had to say.
  4. Comment On What Other’s Produce: This might just be the easiest one of all. When someone updates their newsfeeds on Twitter or Facebook, or Tweets about something of interest, or places a video on Facebook, Twitter, Instagram or YouTube, or goes live on Periscope or other livestreaming apps, make a simple, genuine comment about what you heard or read.
  5. Send a Friendly Message: Social and digital media have given us so many ways to do this, but think about sending a private message on Twitter, Facebook, LinkedIn, or creating a 30-second video to go along with a Tweet to someone, or on someone’s Facebook newsfeed. Don’t forget email as this remains a valued tool to most of us who spend time there every day. Who wouldn’t appreciate a kind message?

Again, not one of these is overtly promoting you or your services, but every one of them is putting:

  • You
  • Your personality
  • Your empathy
  • Your sympathy
  • Your knowledge
  • Your ability to connect
  • Your ability to sift through enormous amounts of content to deliver only the best to your viewers

All of those contribute to helping your target audiences of clients, potential clients, referral sources, media and other influencers know, like and trust you. They help draw people to you even though you aren’t being obvious about it. That helps bring people into your community, which is ONE of the most critical things you must do in your business every day.

Remember. It is your business. You must tend to it.

If you’d like to watch a version of this that I recorded this morning on Periscope, here you go:

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Myrland Marketing Motivation: Why Do You Do What You Do?

Nancy Myrland All Posts, Myrland Marketing Motivation 0 Comments

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

 

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others.

For example, my passion and fulfillment come from my desire to leave those I come in contact with feeling or knowing more, and preferably both. That might sound like an interesting pair, but if a client has a feeling about what s/he has just learned from me, whether that’s clarity, excitement, passion or relief…well…what a sense of accomplishment if I can do that for them!

What do you do for your clients that gives you this sense of accomplishment?

Once you know, it might help you focus your business.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Content Marketing…It’s Time You and I Have A Little Talk

Nancy Myrland All Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media 0 Comments

Content Marketing, It's Time You & I Have A Little TalkI just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.  

Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what happened to content marketing in 2015 in the following way:

“Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too.”

Ann described content marketing in 2015 as having run amok (my words, not hers) because many content creators enthusiastically sold the concept of content marketing up the flagpole, then went running around posting everything they could get their hands, keyboards and brains on. They soon began to find themselves on a path with no focus, targets, or goals to hang their content marketing hats on.

Ann described content as though it felt betrayed:

“It takes a hard look at itself and wonders with a measure of regret: ‘How did I end up here?’”

“Everyone said Content Marketing had such potential.”

“Everyone said it was the hope for the future that would save marketing from itself.”

Content, It’s Time To Grow Up

Ann goes on to share that it is time for content to exit its “exuberant college years” and grow up a little.

“Maturity comes when you stop making excuses and starting making changes.”

I agree, but I don’t necessarily blame anyone for the path content marketing has taken so far.

Allow me to explain. I’ve been in marketing, management and sales for over 20 years. In the past 10 years we have seen more change in communication channels than I have seen in my entire career. I have seen similar reactions to other new tools along the way.

I have seen a process that looks like this:

  1. We court one another: Followers of marketing, content, social and digital communication get excited about new tools that help us do our jobs better. They are new, and sometimes very bright and shiny objects that attract us because they hold a great deal of promise for us when it comes to communicating and connecting with our target audiences.
  1. We get married and go on our honeymoon together: We are so excited with our new tool that we decide we must use it, and use it often. We discover we can’t live without it, so we pull it into our lives on a regular and more formal basis. We ignore those few shortcomings that we see because we are so enamored with it. We introduce it to everyone, extolling its virtues and features. It can do no wrong, or at least not enough wrong to make us leave.
  1. We begin to stray: Suddenly, we see there are other tools on the horizon…some better than the one we married, and some not better but less expensive. We begin to stray, meeting and using other tools because they, too, hold promise for us when it comes to communicating with our clients, potential clients, influencers and colleagues, otherwise known as our target audiences.

Somewhere along this 3-step relationship timeline, many forget why they began to use these tools in the first place. Confusion and overwhelm set in as the firehose of new marketing tools and channels are presented to us on a daily basis. Each one is sold as better than the one that came before.

It’s Time.

Does any of this sound familiar? Maybe not, and that’s great, but if it does, that’s okay…but just for now.

I say just for now because I, like Ann, believe it’s time to help our content marketing strategy grow up and get a job. We need to step back and step up, defining what our purpose, path and process are for producing content in the first place.

We need to:

  • Decide who our target audiences are,
  • Decide what we want them to know,
  • When we want them to know it,
  • Where our target audiences tend to hang out,
  • What they read, listen to or watch,
  • …then create a plan for delivering our content to them based on the very simple but detailed criteria above.

Yes, content may have strayed a bit, but I understand how that happened because of those 3 phases I described above, which are courting, marriage and the honeymoon, and beginning to stray. You’re not alone if that has happened in your firm.

5 Steps To Stand Out

I’d like to see you stand out in 2016 as the firm that takes content by the hand.

I want you to…

  • Focus content in the direction of your target clients and audiences.
  • Use it to solve their problems and questions.
  • Understand the stages clients go through in the decision-making process.
  • Use it to establish, nurture and strengthen relationships with those you need and want to be close to.
  • Give clients reasons to connect with you because you have chosen to speak directly to their needs with the content you are producing.

It’s time for:

  1. Focus
  2. Strategy
  3. Commitment
  4. Planning
  5. and Execution

And past the time for:

  • Spraying and praying content all over the universe, hoping it will eventually find its way to your clients.
  • Spending time, money and other resources on practices that are not measured.
  • Creating content that does nothing to contribute to inbound marketing, which helps you attract your audiences to your content and your sites while creating a more formal relationship with them so you have their permission to continue talking to them.

Are you ready?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Myrland Marketing Motivation: Who Are You Competing Against?

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Monday Morning, Motivation, Motivational Messages, Myrland Marketing Motivation 0 Comments

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

When you find yourself straying from what you should be doing to accomplish your goals because you want to be like someone else, or be better than someone else, STOP.

We sometimes get off track because we feel less than, or even competitive toward, someone else. We begin taking detours from what is important in our personal and professional lives because we think competing against the wrong person will make us look better. 

Figure out what you need to do to accomplish your goals for your job or business, and focus like a laser on competing against the right person….YOU!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Speaker, Trainer & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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