SALES OR BUSINESS DEVELOPMENT–DOES IT MATTER?

July 14, 2009

In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with [...]

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MARKETING IS NOT A SPRINT. IT’S A MARATHON. STAY THE COURSE!

June 30, 2009

MARKETING IS NOT A SPRINT. IT’S A MARATHON.
STAY THE COURSE!
This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time.
Here are a few nuggets of advice to [...]

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IS FACEBOOK ONLY FOR PERSONAL USE?

June 17, 2009

As much as many would like for Facebook to be used only for personal, friend & family communication, it is increasingly being molded and used for business use. Just today I was invited to “become a fan” of Arment Dietrich, a full-service communication firm based in Chicago.
Firms are beginning to approach Friends on Facebook to [...]

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TAKE ADVANTAGE OF THE SILENCE

June 15, 2009

Myrland Marketing Moment for June 15, 2009:
Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence!
We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the [...]

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MAKE ME LIKE YOU – I DARE YOU!

June 1, 2009

I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:“Myrland Marketing Moment: Twitter is not a direct response, ‘call now’ sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think [...]

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IT’S TIME TO TEACH MARKETING & SALES IN LAW SCHOOL

May 29, 2009

Bentley Tolk, well-known legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms? In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and taught [...]

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TWITTER NOT EFFECTIVE FOR LAW FIRMS – NOT SO FAST!!

May 26, 2009

There is a conversation taking place over on Twitter that I thought you might find interesting. Larry Bodine, legal marketing professional and creator of the LawMarketing Listserv, wrote an entry on his blog titled “Twitter Not Effective For Law Firms.”
As you might guess with a title like that, Larry’s blog entry has been shared [...]

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MYRLAND MARKETING MOMENTS WILL EXPAND

May 11, 2009

Over on Twitter, I ”Tweet” marketing tips and words of wisdom called Myrland Marketing Moments a few times a week.  As you may know, Twitter allows users to share messages with their Followers, but with a limit of 140 characters, which doesn’t seem to be a deterrent to most.  
I encourage my clients and Followers to occasionally include a link to [...]

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2009 LMA CONFERENCE TWEETSTREAM FROM KEYNOTE PETER SHEAHAN

April 8, 2009

Welcome back!  I’m glad you’re here.
The following is the TweetStream from a wonderful keynote address given at the 2009 LMA Conference.  They are in reverse order, so please drop to the bottom and read up.
One again, please excuse Tweets that seem to run together. WordPress is combining them after I separate them!
Peter Sheahan, [...]

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2009 LMA CONFERENCE TWITTER RECAP: ALTMAN WEIL 2020 VISION OF THE FUTURE

April 8, 2009

Legal Transformation Study—Your 2020 Vision of the Future
Thomas Clay, Principal, Altman Weil
Welcome! Please remember these Tweets are in reverse order, so you might want to go to the bottom and work your way up to make the most sense out of Tom’s presentation.  I’ll keep working on other sessions, so stop back from [...]

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