DON’T FORGET THE SPECIAL TOUCHES

January 13, 2011
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Today I ran across a post I sent to the LMA, or Legal Marketing Association, listserve on December 5, 2008 in response to a post my friend and colleague Ross Fishman posted.
Ross was talking about how special it made him feel, in the midst of what was then an overflowing inbox, when a Partner [...]

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THE MOST EFFECTIVE SOCIAL MEDIA TOOL YOU NEED IN 2011 IS….

January 4, 2011
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We’ve all read posts and predictions about what’s going to happen to Social Media in 2011.
There are many of them, and they are useful to help those who care about marketing, public relations, customer service and all communications stay on top of what’s going on out there, and what we might want to look [...]

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THE WORLD IS CLOSE

December 31, 2010
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This is an amazing time in which we are living.
I’m sure others thought that decades ago when Henry Ford invented the automobile.
I’m sure they thought that when they heard about the first TV.  Prior to that point, their connection to the world of news and information was primarily through a box plugged in to [...]

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WHAT DO YOU REMEMBER?

December 23, 2010
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As Christmas draws very near, my thoughts are drawn to memories of other Christmases.
Maybe I’m feeling nostalgic because I’m away from home this year, or maybe I should just be honest enough to say that I’m just a sap every day.  Okay, you caught me. It’s a combination of both!
Mom and I are watching [...]

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SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?

December 14, 2010
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A suggestion many give when asked how to use Social Media is:
“Just be yourself, and it will all work out.”
The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it [...]

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IS BEING REACTIVE GOOD MARKETING STRATEGY?

December 9, 2010
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Today I read a post on Social Media Examiner about creating Social Media Content Strategy.  The author, Rich Brooks, made a comment that resonated with me.
“Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of [...]

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FIRM LEADERSHIP: PLANNING & BUDGETING

November 30, 2010
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In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll [...]

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FIRM LEADERSHIP: PLEASE STOP IT!

November 29, 2010
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Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out [...]

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HOW DO I THANK THEE? LET ME COUNT THE WAYS.

November 23, 2010
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Pin itWe are all familiar with poem number 43 of Sonnets from the Portuguese written by Elizabeth Barrett Browning.  It begins…
How do I love thee? Let me count the ways.
I’m no Elizabeth Barrett Browning, but I do like her romantic style in this sonnet, and decided to borrow from her title for this blog post.
I’ve [...]

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7 STEPS TO SUCCESS IN SOCIAL MEDIA

November 19, 2010
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Identify them.
Find them.
Follow them.
Listen to them.
Share them.
Talk to them.
Help them.
Lather. Rinse. Repeat.
Thanks to Zazzle.com for the t-shirt image.  You can buy it, and many others, right here.
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THERE SHOULD BE NO SURPRISES

November 16, 2010
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Today I saw an interesting discussion fly by on Twitter.  Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate.
In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate [...]

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NUTS AND BOLTS

November 9, 2010
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Follow @NancyMyrland

I can still remember the wonderful gift of a gas grill our dear friends gave us when we got married 23 years ago.  That grill came in a box, with about 150,000 parts and a set of directions.
I call it Divorce Court In A Box….just kidding….kind of.
The next grill we bought, which was [...]

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SOCIAL MEDIA: DON’T DO IT…STAY AWAY!

November 2, 2010
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Pin itKevin O’Keefe, owner of LexBlog, wrote a post the other day about measuring social media.
He was referring to another post written by Seth Godin about trying to measure the unmeasurable.  He wrote about lawyers and law firms and their skepticism of Social Media usage because they don’t know how to measure it.
Kevin discussed not [...]

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SOCIAL MEDIA – WHAT CAN IT DO FOR ME?

October 27, 2010
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Pin itA recent Myrland Marketing Moment I shared was:
Remember that Social Media use is a little bit about you, and A LOT about everyone else.
It’s true.  These are called Social Media, and we do Social Networking on them. We’re here to spread the good word, which isn’t always ours.  We’re here to communicate, connect and [...]

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WE MUST PRACTICE

October 12, 2010
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Image via Wikipedia

Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it.
Isn’t it a great feeling to know you were born with, or developed, these skills?
Isn’t there sometimes a rush of excitement when you perform those tasks, hit more great shots than bad ones, finish [...]

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SHOULD YOU BE USING SOCIAL MEDIA?

October 8, 2010
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Pin itThere’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and [...]

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BRIAN SOLIS KICKS OFF THE 2010 FACEBOOK SUCCESS SUMMIT #FBSS10

October 6, 2010
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Pin itMike Stelzner has organized another powerhouse lineup of 22 Social Media visionaries that will keynote and instruct attendees at the 1st annual Facebook Success Summit.  It’s not too late to attend the Summit, which takes place online over the next few weeks, as all sessions are archived for your convenience.  If you would like [...]

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THE KEY TO SELLING IS…..

September 29, 2010
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Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it’s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend [...]

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THESE ARE JUST TOOLS

September 24, 2010
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Pin itThis is the Myrland Marketing Moment I shared yesterday:
Myrland Marketing Moment:You know these are just tools we’re using, right? Have you decided what you’re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read [...]

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PLEASE DON’T TAPE MY MOUTH SHUT

September 21, 2010
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Pin it Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment.  This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature.
From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this [...]

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MARKETING: A CONSTANT TAP ON THE SHOULDER

September 16, 2010
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Pin itYesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a [...]

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LET’S GIVE ‘EM SOMETHING TO TALK ABOUT

September 13, 2010
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Over the years, even starting when I was in sales right out of college, I’ve heard many versions of the following comment from potential clients:
My business relies completely on word of mouth.  I don’t need marketing.

It’s hard to believe that anyone still says that today, but, alas, they do.  I’ve heard it with my [...]

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SOCIAL MEDIA: ARE FACEBOOK GAMES DRIVING YOU CRAZY?

September 8, 2010
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Pin itIt is interesting how far Facebook has come since Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook from their Harvard dorm room in February, 2004.
The growth has been nothing short of phenomenal compared to other marketing tools we have seen come and go over the years.
Some numbers from Facebook’s press [...]

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SALES IS NOT A DIRTY WORD

August 25, 2010
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Pin itI’ve been working in legal, professional services and other service-based marketing for a long time.
Nowhere is there a stigma against the term “selling” as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a [...]

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YOU ARE WHO YOU ARE. I AM WHO I AM.

August 23, 2010
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Pin itI find human behavior and interaction fascinating.
Since I started studying Social Media a few  years back, I noticed something many of you have too.
Personalities can often become more obvious, exaggerated, out of control, polished, refined and sometimes bolder with these tools, or gifts, we have been given that allow us to voice our opinions publicly.
Many [...]

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THE SEARCH FOR YOU

August 19, 2010
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Pin itBecause Social Media and Social Networking revolve around connection to other people, which then leads to developing relationships, it’s important to monitor activity that is directly related to you.
I like to acknowledge the kindness so many people show when they respond to a question, take their valuable time to RT, which stands for ReTweet, [...]

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THE OLD-FASHIONED WAY…THEY EARN IT

July 30, 2010
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Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman.  This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery, but also because of the profound message it carried:
“How do they make money? [...]

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WHAT PROBLEMS DO YOU SOLVE?

July 26, 2010
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Pin itA while back, while reading David Meerman Scott’s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick [...]

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WAIT BEFORE YOU MAKE THAT CALL

July 20, 2010
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Pin itSomeone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this [...]

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