Coverage From #LMA18, The 2018 Legal Marketing Association Annual Conference

Nancy Myrland #LMA18, All Posts, LMA Leave a Comment

#LMA18 Legal Marketing Association Annual Conference Coverage by Nancy Myrland

I WILL BE ADDING NEW CONTENT TO THIS POST SO CHECK BACK OFTEN! JUST LOOK FOR THE GREEN HEADLINES BELOW.

It’s time.

The largest annual meeting of legal marketing and business development professionals from around the world is taking place in New Orleans April 9-11. If history even comes close to repeating itself, we will have:

  • Over 1500 business of law professionals
  • From 20 countries
  • Representing 46 out of 50 states
  • All 8 LMA governing regions
  • With titles of Director, Officer, Coordinator, Assistant, Specialist, Strategist, Consultant, VP, President, and others
  • From firms ranging in size from under 100 to well over 1000 lawyers actively engaged in the practice of law

This Is The Place

It is no secret that I look forward to LMA Annual Conferences. Having joined LMA in 1997 when I started in the industry as an in-house Director of Marketing at Baker & Daniels (now Faegre Baker Daniels), then starting my own business, Myrland Marketing & Social Media, in 2002 in what has become a marketing, business development, content, social and digital media strategy, consulting, and training company, this is the industry I have chosen, and these are the legal professionals I have chosen to help.

Why I Look Forward To This Conference

I look forward to this conference because it is filled with very smart, passionate, well-rounded businesspeople who help one another become better at what they do every day throughout the year. Having 1500 of us in the same building sharing knowledge and skills for 3 to 4 days is an amazing gift that all law firms should recognize as the bare minimum when deciding how best to empower and educate their marketing and business development professionals.

I also look forward to the conference because these are “my people.” I have spent many years with some, and only a few days with others. It doesn’t matter how long because we all have something very important in common. We care deeply about what we do, about each other, about the attorneys and law firms we are a part of, and we sincerely care about becoming better at what we do to help our lawyers do what they do better, too.

The Reunion Is Real

We are a very close family, and our reunion is amazing for all the reasons I mentioned above. I look forward to the hugs (especially the hugs as I am a hugger, try me), the stories, the lessons, the old friends, the new ones, the atmosphere of excitement, the amazing way the conference is organized to take care of all of us, the pages of to-do items I gather after attending sessions and having conversations, all with too many asterisks noting must-do items that I must implement as soon as possible, and the feeling we will undoubtedly have being in New Orleans a city that is in the midst of celebrating its 300th birthday.

What could be more perfect than all of that?

Conference and Association Leadership

A conference like this is no small endeavor.

The muscle behind this conference is the Legal Marketing Association, or LMA, which is headed by Executive Director Betsi Roach, President Ashraf Lakhani, and the International Board of Directors.

Once again this year, we have amazing volunteers organizing the conference, led by Conference Co-Chairs:

#LMA Legal Marketing Association Conference Co-Chairs

  • Katherine D’Urso, Chief Client Development Office, Wilmer Hale, and
  • Brian Dare, Chief Marketing Office, Gardere Wynne Sewell LLP

as well as the 2018 Annual Conference Advisory Committee:

#LMA18 Legal Marketing Association Conference Advisory Committee

 

 

 

 

  • Mary Margaret Gorman, Senior Public Relation & Media Manager, Jones Walker LLP
  • Mike Haag, Director of Business Development, GrayRobinson
  • Jon Mattson, Director of Business Development, Baker & Hostetler LLP
  • Christine Mitchell, Business Development Manager, Gardere Wynne Sewell LLP
  • Clare Ota, Senior Marketing & Business Development Manager, Allen Matkins
  • Jim Pagliaro, Partner, PP&C Consulting
  • Betsi Roach, Executive Director, Legal Marketing Association
  • Lisa Simon, Chief Marketing and Business Development Officer, ‎Lewis Roca Rothgerber Christie LLP
  • Mary K. Young, Consultant., Zeughauser Group
  • Mona Zeiberg, Chief Marketing Officer, Morgan, Lewis & Bockius LLP
  • Ashraf Lakhani, Director of Business Development & Marketing, Porter Hedges LLP, and LMA Board President and Conference Committee Liaison

Thank you for all of your hard work!

Conference Highlights

The conference website summarizes this year’s conference highlights:

  • 150+ speakers representing different firm sizes, various marketing roles and a wealth of experience will share their knowledge. (By the way, I’m happy to be presenting at this year’s Pre-Conference Quick Start program on Social & Digital Media Ethics For Lawyers & Legal Marketers.)
  • Participate in discussions around the evolution and innovations taking place within legal services at over 40 breakout sessions
  • Choose from 7 pre-conference programs to take a deep dive into the topics that matter most to you.
  • New this year! Explore the possibilities of new legal marketing and business development products and services at the Lagniappe Demo Lounge.

Join and Follow Each Other On My #LMA18 Twitter List

Every year, I create a list on Twitter of all of those who are attending the annual conference. I do that so you can follow that list and follow each other as we have a lot in common! If you would like to be added, check out the list to see if you are there: #LMA18 Twitter List: #LMA18 by Nancy Myrland, and let me know if I need to add you. Just let me know on Twitter right here at @NancyMyrlandIf you would like to follow all #LMA18 Tweets in one place, you can do that here.

This Blog Post Will Be A Gathering Place

As I like to do, I will collect blog posts, videos, audio and other content from this year’s conference to make it easier for anyone interested to find everything in one place.

I will add to this post as my colleagues and I publish additional content. If you see, write or produce something I haven’t found, please let me know so I can add it, okay? I will date the entries with the date I add them so you can quickly find new posts.

Tweet those links to me at @NancyMyrland, message them to me privately on LinkedIn, in Facebook Messenger if we are friends, or email me at [email protected]arketing.com, using #LMA18 in the subject line so I can find you fast.

I created an easy URL for this collection of #LMA18 content, so feel free to either bookmark it or just remember http://bit.ly/LMA18byNancy.

Quick Link List For You

Let’s Get Started, Shall We?!

Let me know when you publish content related to this year’s conference, okay? Don’t be bashful.

I started off at the very bottom by sharing a post containing great networking tips from several of our friends and colleagues. It is from 2017, but you will find they are all still stellar tips.

Note: I will date all entries by the date I add them so you can find new ones fast.

Enjoy!

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

Be Your Own Change Agent in the Pursuit of Happiness by Joanne Thorud on LinkedIn Publisher [5-8-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy MyrlandMy First LMA Annual Conference Experience by Ashley Perry on LinkedIn Publisher [5-1-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

Relationships, Diversity and AI: Legal Marketers Converge in New Orleans by Jen Tatro on the Greentarget blog [4-25-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

General Counsel: What Do They Want From Law Firms? from Tom Elgar on the Expert-To-Expert Marketing Blog

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

United States of Crisis by Cheryl Bame on The Legal PR Blog [4-23-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

LMA 2017 Regional Highlights Video presented by LMA on YouTube [4-23-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

My Takeaways From LMA 2018’s General Counsel Panel by John Simpson on the One North blog [2-23-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

The Future Is Now for Artificial Intelligence in Legal Practice and Marketing by LMA International and Poston Communications on the Strategies+ blog [4-23-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

10 Things You Should Do After Attending the 2018 LMA Annual Conference by Stefanie Marrone on JD supra Marketing Perspectives [4-23-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

What Are My Chances? The 3 Biz Dev Conversations to Master by Glennie Green on the Jaffe blog [4-19-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

Why Law Firms Should Concentrate on Fostering Happiness by Vivian Hood on the Jaffe blog [4-19-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

How Short, Regular Insights Drive Strategy, Planning and Growth by Eugene McCormick on the Expert-To-Expert Marketing Blog [4-16-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – Honoring and showcasing the best of LMA by Heather Morse on The Legal Watercooler [4-16-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – Experience Management or My 2019 Project by Heather Morse on The Legal Watercooler [4-16-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

My LMA 2018 Recap- The Big Easy! by Mike Mellor on LinkedIn Publisher [4-13-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

An Important Message To Law Firm Management – #LMA18 by Nancy Myrland on The Myrland Marketing Minute Blog [4-13-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18: Strategy-Are You A Talent, Service Firm? or A Hybrid? by Heather Morse on The Legal Watercooler [4-13-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – The General Counsel Panel by Heather Morse on The Legal Watercooler [4-13-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – Honoring and Showcasing the Best of LMA  by Heather Morse on The Legal Watercooler [4-13-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 GC Panel: Lawyers, Slow Down & Stick Around – Lesson #1 by Nancy Myrland on The Myrland Marketing Minute Blog [4-11-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

How Lawyers & Law Firms Can Help Save The World While Building Stronger Teams by Nancy Myrland with Terry Isner on Facebook Live [4-11-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

The Day Happiness Came To #LMA18 by Nancy Myrland on The Myrland Marketing Minute Blog [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – Strategic Planning – Part 1 – Introduction by Heather Morse on The Legal Watercooler [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 -How Legal Departments Are Leveraging AI by Heather Morse on The Legal Watercooler [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – Finding Growth In A Flat Market by Heather Morse on The Legal Watercooler [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

#LMA18 – Come On, Let’s Get Happy by Heather Morse on The Legal Watercooler [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

I’ll be “Deep Working” from the LMA Conference this week by Heather Morse on The Legal Watercooler [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy MyrlandHow to Get the Most Out of Your #LMA18 Annual Conference Experience by Stefanie Marrone on LinkedIn [4-10-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

How to Maximize Every Conference and Event You Attend (and Build Your Professional Brand) by Stefanie Marrone on JD Supra Marketing Perspectives [4-2-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy MyrlandHow To Maximize Your #LMA18 Annual Conference Experience by Nancy Myrland on The Myrland Marketing Minute Blog [3-28-18]

 

#LMA18 Legal Marketing Association Content Curation by Nancy Myrland

If You Are Kind and Polite, The World Will Be Right by Roy Sexton on Reel Roy Reviews [3-23-18]

 

#LMA18 Legal Marketing Association Annual Conference Content

#LMA17: Conference Networking Tips From Our Friends by Nancy Myrland (& Friends) on The Myrland Marketing Minutes Blog [3-21-18]

 

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing and Business Development Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming. If you would like to reserve an hour of Nancy’s time to begin talking strategy or think through an issue you are having, you can do that here. She can be reached via email here.

 

Lawyers, Schedule Consulting Time With Nancy Myrland

There’s Hope For LinkedIn Groups … I Hope!

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

There's Hope For LinkedIn Groups

In case you haven’t heard what is happening with groups on LinkedIn, let me bring you up to speed. Here is a recording I recorded live on Facebook that will explain everything I know so far. Don’t forget to turn on the volume control in the bottom right corner after you press the play button.

NOTE: If you would rather read, you will find the transcription below this recording.

[Here is the transcription with a bit of editing to make it easier for you to read.]

Are Groups Being Resurrected?

I spend a lot of time with LinkedIn. In the last two days, we’ve been hearing a lot of hubbub about groups on LinkedIn. As you know, groups have been just like ghost towns for quite a while. There are exceptions. I do understand that. The one that I host even comes and goes sometimes. Sometimes there’s a little bit of conversation. Sometimes there’s absolutely no conversation and I feel like I’m talking to myself, but I just keep going on because that is important to me.

LinkedIn’s Private Message About Groups

A lot of us have received a private message from Chloe Rowshani who is in Product Marketing at LinkedIn. You might have received it, too.

The title of Chloe’s message is “Integrating Groups into the Main LinkedIn Experience.”

Long story short, LinkedIn may finally be looking at groups again to make them worthwhile.

It Has Never Been More Important To Diversify Your Strategy

With the changes that have been going on to Facebook News Feed this week and the uncertainty about businesses being able to get their content in News Feed, I don’t want you to ever forget that LinkedIn is a platform you should be devoting time to, particularly if you are a business, which you are or you probably wouldn’t be here.

Here is what Chloe Rowshani, my new best friend at LinkedIn…well, everybody’s new best friend at LinkedIn, said:

“Nancy, we’re currently working on making some changes to the LinkedIn groups experience. Because you are an expert user, we wanted to give you some advanced details on what’s coming.

Groups is at the heart of what makes LinkedIn a trusted place for professionals to help and support one another, and the changes we’re planning will make groups a bigger part of the main LinkedIn experience.

Our focus on re-integrating groups back into the core LinkedIn experience means that we will no longer be able to support a standalone iOS app for groups. That app will stop working as of February 15, 2018.”

I’m not an iOS-user so I didn’t even know there still was one for iOS.

“But please know that your existing group memberships and contributions will not be affected as part of that change.”

Chloe went on to say,

“As a preview, here are some of the improvements you can look forward to when we roll them out to the main LinkedIn groups web and mobile experience.

Easier access to groups right from the homepage with the ability to see the latest content through the homepage feed and notifications.

Better conversation tools, including the ability to post videos, @mention the members you want to weigh in, and reply to comments to keep the conversation going.

Ultimately, our goal is to create an even better groups experience within the primary LinkedIn application, so we are putting our focus there over the coming weeks and months. We will be sending you updates as these improvements and many others become available. Stay tuned!”

My Reply To Chloe At LinkedIn

LinkedIn Groups Changes

My reply to her … I don’t think she will see this. I hope she’s looking at it but I don’t know. (Update: she is. More on that in a moment.)

I said:

“Good morning, Chloe. Thank you very much for your message about groups. I’d love to hear more about this as we desperately need to revamp the groups experience. People are taking their groups over to Facebook, but we need to be able to host a robust experience here to. Please let me know how I can help. Take care. Nancy.”

One Of LinkedIn’s Biggest Weaknesses

All this to say is that one of LinkedIn’s biggest weaknesses over the past handful of years is the groups experience. Also, their algorithm change really messed up notifications as well. I don’t get enough notifications from the people I care about. Yes, in case you’re curious, these are all people I interact with on a regular basis so I should be seeing their content.

LinkedIn Groups Have Huge Potential

The groups feature on LinkedIn has such huge potential and used to be wonderful. A couple things have spoiled it.  Among them were features that LinkedIn introduced that really didn’t help their cause any.

  1. LinkedIn de-emphasized groups in the notifications.
  2. They also introduced another feature that really hurt. SWAM came on the scene. SWAM was not a term LinkedIn invented. It stands for site-wide automated moderation. When someone was a bad actor in one of the groups and someone reported them (and that could have even been an unkind competitor), and the admin or owner placed that bad actor in moderation so their posts had to be authorized or, worse yet, banned them from the group, they were then put on probation in all their groups.

Then People Got Lazy

LinkedIn Groups People Got LazyThen people started spamming groups. Some Owners and Admins were not great about moderating their groups and putting people into that special category of having to pre-approve their posts.

I know I’ve done this in my group, where people come in and all they do is they post links that have nothing to do with marketing, business development, content, social and digital media. Their links are always to their content. They don’t necessarily share or discuss anybody else’s content or provide helpful tips and advice.

There are several people who I have set to pre-approve what they’re trying to post before I allow it in the newsfeed of my group because I care very much about this group. I didn’t start it, but it was transferred to me by Samantha Collier a couple years ago because they’re a lot of work and Samantha was very busy with her consulting business. If I allow those types of posts in the group, it will gain a reputation for being filled with inappropriate or unfocused content.

Moderation Is Important But LinkedIn Needs To Help

LinkedIn doesn’t always tell group owners when there’s a new post, so owners and admins have to go into the group just like everyone else to find out that someone has posted in the group and perhaps even mentioned the group owner’s name. That’s not right.

I’m hopeful because I want groups to work. I want group owners and admins, including me, to pay better attention to what’s going on with groups. Maybe they will as a result of group notifications and discussions showing up in notifications and newsfeeds again.

Stay Tuned

I wanted to let you know this is going on because I really like LinkedIn. I think LinkedIn is an incredible tool for the people that I serve in the legal profession. I want it to be a robust experience. This is something that desperately needs to be fixed.

[End transcription]

By The Way, This Is How I Know Chloe & LinkedIn Are Listening

As you might have guessed, this topic is being discussed quite a bit on LinkedIn. Two things happened that tell me Chloe in Product Marketing is listening.

  1. She liked one of my comments.
  2. She replied to my private message when I asked her if she could share anything at this stage as I was going to be summarizing what I know in a blog post.

She replied by saying:

“Hi Nancy! Thanks for your enthusiasm and desire to learn more about the changes we are making to the Groups experience. I will be sure to keep you updated as we get closer to rolling out the improvements.”

Well, I tried! I’ll let you know when I hear about or see the changes. (By the way, if you’re reading this, thanks for replying, Chloe!)

I’d Love to Know Your Opinion

Did you get the same notification from Chloe Rowshani at LinkedIn? Some people have received it via email. Most of us, I think, received it via messaging on LinkedIn.

What do you think of LinkedIn groups? Do you look forward to seeing more notifications if groups and discussions are moderated better?

Let me know. I’d love to know what you think.

LinkedIn Tips For Lawyers by Nancy Myrland

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing and Business Development Planning Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers grow their practices by making their marketing and business development efforts more relevant to their current and potential clients. She also helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, voice marketing, and livestreaming. If you would like to reserve an hour of Nancy’s time to begin talking strategy or think through an issue you are having, you can do that here. She can also be reached via email here.

 

Mark Zuckerberg Announces Major News Feed Changes

Nancy Myrland All Posts, Facebook, Social Media Leave a Comment

Mark Zuckerberg Announces Facebook News Feed Changes

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. Starting right away, you will begin seeing updates mostly from friends and family.

Some of you might be ecstatic about this, while others are quite irritated because you like the Facebook that you had a hand in shaping; the one that allowed you to follow and like businesses and personal brands that interested you, as well as updates from people you like.

Those of us who also use Facebook to communicate professionally haven’t been too happy about these changes.

Facebook’s Algorithmic Stick Grows Even Heavier

What you need to know today is that the trend you’ve seen of all social media sites wielding a heavy algorithmic stick is going to continue. Facebook’s stick is getting even heavier, telling us it is certain it is for our own good and that it will make us even “happier.” More on that in a moment…

The Explore Feed on Facebook 

To understand how we arrived at this point, let’s back up a step. We’ve known for quite some time that Facebook’s CEO Mark Zuckerberg intended to minimize the unpaid distribution of your firm’s page content in the News Feeds of those who have chosen to like your page.

Since the Fall of 2017, in other countries outside the U.S., specifically Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, Facebook has been testing a News Feed that contains a separate tab for business content called the Explore Feed. TechCrunch covered it in this article. Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

As you might guess, business professionals weren’t happy about this news at all. One interesting aspect about Explore is that it also surfaced business content from brands and firms the user was not following, thus opening opportunities for discovery of a firm’s content to those who didn’t follow it before.

Facebook quickly responded to those concerns. On October 23, 2017, Adam Mosseri, Head of News Feed for Facebook, assured us by saying:

“We currently have no plans to roll this test out further.”

He explained the purpose of this test by saying,

“We always listen to our community about ways we might improve News Feed. People tell us they want an easier way to see posts from friends and family. We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages.”

In an attempt to clear up the various articles and discussions that were taking place since this Explore Feed was discovered, Adam told us:

(Read closely as it will feel very familiar to what was just announced yesterday by Facebook):

“The goal of this test is to understand if people prefer to have separate places for personal and public content. We will hear what people say about the experience to understand if it’s an idea worth pursuing any further. There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore. Unfortunately, some have mistakenly made that interpretation — but that was not our intention.”

Mark Zuckerberg’s New Year’s Commitment To Fix Facebook

On January 4, Mark Zuckerberg posted his 2018 personal challenge. Here are the most important parts that appear to be leading to the announcement about this change in News Feed we learning about yesterday.

“Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do — whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.”

Mark creates a personal challenge for every new year. His challenge for 2018 leans toward acknowledging that Facebook is broken and needs to be fixed. Think fake news, election debacles, hatred, bigotry, and other ugly activity we now see regularly on the site.

Mark Zuckerberg tells us:

“My personal challenge for 2018 is to focus on fixing these important issues. We won’t prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we’re successful this year then we’ll end 2018 on a much better trajectory.”

Fast Forward One Week To Mark Zuckerberg’s News Feed Announcement 

Yesterday, Mark Zuckerberg announced he has given marching orders to make a massive change to Facebook’s News Feed in order to push changes similar to those tested in Explore.

Mark stated that he feels it is now Facebook’s responsibility to care about our well-being:

“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being. So we’ve studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities.

The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”

Mark indicated Facebook will now move away from helping us find relevant content:

“Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.

As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Facebook followed Mark’s announcement with a blog post and explainer video:

Increased Emphasis on Groups

In 2017, Mark made it clear that he values community, and that he would be paying a lot of attention to groups as important places to gather and connect. After he began discussing this, we then began to see new features added to groups. With this change to News Feed, this makes groups important places to consider when you have information you want others to see or hear.

What Does Wall Street Think?

This morning, Business Insider wrote that Facebook’s stock price has been dropping since the announcement. It’s too early to tell the impact of these changes on the stock price, but it will be interesting to watch.

What Does Mari Smith Think?

Just moments ago, my first social media mentor and Facebook expert, Mari Smith, finished a Facebook Live broadcast, where she outlined these 6 reasons she thinks these changes are being made:

  1. Positive sentiment for users
  2. To appease the government
  3. Eradicate fake news and clickbait
  4. Deal with the diminishing amount of ad inventory in mobile newsfeed
  5. Gear up for a major digital television destination and tap into TV ad dollars
  6. Gear up for more exclusive streaming right (recent Golden Globes red carpet party, lost bid for Indian cricket league, etc.)

What does Mark Schaeffer Think? 

Any good discussion of marketing should include Mark Schaeffer. The blog post Mark just published is titled Don’t panic. The Facebook announcement is no big deal.

He thinks this apocalyptic vision being shared about Facebook’s marketing future is a vast overreaction. He tells us:

“Today, the organic reach for an average business is less than 1 percent.”

He goes on to say:

“So let’s be realistic. Posting content on Facebook doesn’t work for most businesses any way. Here is how I interpret the Zuckerberg letter: ‘We have been penalizing businesses for years and we’re going to keep doing it.'”

What Do I Think?

Throttling of Page updates is not new. It’s not a great development, but it’s not new. Mark Zuckerberg’s announcement yesterday confirmed what appears to be a more blatant admission of this effort.

I must say I am a little concerned about this change from the perspective of the personal profile as it is not just about adjusting the Facebook News Feed algorithm this time, but also about trying to change the way people behave. Facebook is telling us it doesn’t want people to do anything passively in their personal feeds on Facebook any longer, which goes against what many people feel comfortable doing. Not everyone likes to interact.

There is a difference between acknowledging you will create spaces for those who like to interact with content, and penalizing those who don’t. This will be an interesting experiment, for sure.

I think what firms and businesses need to know in the coming days is:

  • Your (already) minimal page exposure in News Feed will be even worse from now on.
  • Pay-to-play for Pages will continue to be the name of the game for the foreseeable future (until Facebook tinkers with the algorithm again, which will happen).
  • Groups should be discussed. If you have content that is interesting, or news that brings others around to discuss or interact, groups might be an option to consider. Be very careful, though, as they are a lot of work to start, nurture, and maintain.
  • Livestreaming should be a part of your 2018 strategy. Facebook has stated gathering around live content is valuable in News Feed. While you’re there, don’t be afraid to gently ask your viewers to share, react, and comment as Facebook has stated it also values this kind of active content. Livestream video garners 6 times the amount of views than pre-produced video.

Again, stay tuned as we watch this unfold. In the meantime, how do you feel about these changes?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, Schedule Consulting Time With Nancy Myrland

Lawyers: What Does 2018 Have To Do With A Grocery Store?

Nancy Myrland All Posts, Business Development/Sales, Marketing Plans & Planning, Marketing Strategy Leave a Comment

Lawyers, What Does 2018 Have To Do With A Grocery StoreHave you ever gone to the grocery store on an empty stomach, or perhaps when you’re tired? Did you wander aimlessly around the aisles, throwing all kinds of food in your cart that looked good at the moment? You might have started in the pretty, fresh aisle, but ended up in the guts of the store, looking at all kinds of unhealthy food you had no plan to buy.

Me, too.

We All Have Good Intentions

You probably have mostly good intentions, but you might also have some not-so-good intentions if you just want to eat some junk food and call it a night. It’s so easy. It’s in a bag. It’s salty and it’s yours!

Have you then gone home with all of this food and wondered what you should have for dinner? If only you had this certain ingredient, you could have a decent meal.  You have cupboards or drawers full of food, but you still say things like:

“I don’t have anything to eat.”

“No, I mean real food.”

“Why don’t we have anything decent to eat?”

A Few Months Later

A few months later, you look in your pantry, realize you have to clean some things out in order to make room for new food and realize you have jars, cans, bottles, and bags of formerly fresh food with expiration dates that make you shake your head, cringe, and sometimes laugh.

If you and I did this right:

  • We’d take the time to figure out what we wanted to have for our next few meals.
  • We’d make a list of the ingredients we don’t already have.
  • We’d stop by the store when we have some time.
  • We’d go in and grab a cart (or a basket if we want to build a little muscle).
  • We’d put a few steps on our pedometer and fill our cart with the items on the list, crossing them off as we go.

If the store didn’t have the exact item or brand we like, we would study labels, consider pricing, then make a decision. We would stand in line, shake our heads at the crazy covers of various tabloids, we’d pay, then we would go home to prepare our well thought out meal.

Random Acts of Food

Lawyers, Don't Commit Random Acts of Junk Food

As important as having the right ingredients to prepare the right meal to fuel our bodies in the right way at the right time, we would have also spent our money wisely, buying the items we put on our list that go into recipes that we had first decided we would make.

We wouldn’t go in for a few items, buy a bunch of who knows what, only to look at the receipt to wonder how we just spent $150.

We wouldn’t commit random acts of food.

Marketing and Business Development Are Very Similar

Even though talking about food is fun, you know this had to turn to marketing and business development because…well…that’s what I do for a living, right?

Marketing and business development are definitely very similar to this situation.

Instead of jumping at the next bright, shiny business development opportunity, you need to:

  • Spend time figuring out what you want to make of your practice (goals).
  • Decide how you’re going to do it (strategies).
  • Figure out how much you are willing to spend to reach these goals (budget).
  • Map out specific tasks to accomplish these strategies (tactics).
  • Think about each task to see what you need to do next (prioritize & schedule).
  • Write out completion dates for each task (schedule).
  • Identify who you need to ask for help to make things happen (get specific in your plan).
  • Have an idea what success will look like (establish key performance indicators, or KPIs).
  • Then execute that plan thoughtfully, carefully, with focus, and perseverance (implement the plan).

The Perils Of Not Planning for 2018

If you don’t take these steps, then you have done what I’ve described above.

You’ve potentially:

  1. Wandered aimlessly through the aisles of your practice, tackling whatever looks good on your desk or computer at the time
  2. Eaten up the precious time you have in between serving clients
  3. Spent your hard-earned money on marketing and business development projects that may or may not have anything to do with what you need to do to grow a healthy practice and firm in 2018
  4. Become overwhelmed or defeated when you realize you aren’t any closer to achieving your goals than you were the last time you beat yourself up over not having a plan
  5. Committed random acts of marketing

Make Today Your New Year’s Day

Just because it isn’t January 1 doesn’t mean you need to shut down your planning cycle. Don’t throw out this year, thinking it’s too late because you didn’t start planning at or before the beginning of the year. Decide you are going to be better than that…because you are!

It isn’t January 1 any longer, but who cares? Start today. Make today your new year’s day.

Tell yourself you aren’t going to wander aimlessly any longer, spending time and money on marketing and business development that isn’t focused.

Schedule some time right now (or after you finish reading this, please) when you are going to work through the categories above to prepare for what you need to do to build a stronger business.

Don’t make 2018 another year of random acts of marketing. You can do this!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, Schedule Consulting Time With Nancy Myrland

Lawyers, Don’t You Dare Give Up On 2017!

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Lawyer Marketing, Training in Client Service and Business Development/Sal Leave a Comment

Lawyers, Don't You Dare Give Up On 2017About this time of year, the articles encouraging you to begin thinking about your 2018 marketing and business development plan are plentiful.

Similar to when stores start decorating for the holidays in October, it somehow makes what comes in between October and the beginning of December feel less important, or less relevant. You just want to skip a few months to get to the good stuff. Looking at those bright, shiny objects in December are much more exciting, aren’t they!?

We Begin To Absolve Ourselves

Looking ahead to 2018 can also be a great diversion as it absolves us of what we didn’t accomplish in 2017. I am among the first to help my clients stop beating themselves up when they don’t accomplish all of their goals during the year, encouraging them to gather the pieces and create a plan that will help them focus on accomplishing them in the next few months. Let’s learn from the past and make the future better because of it, right?

Don’t Drop The Ball

What I don’t want you to do is to drop the ball on the rest of 2017. It is an entire month of your year. Do you know how important a month is in the life of your practice?

To gain perspective, let’s call this month anything else. Let’s say it’s January. Can you afford to stop marketing you and your skills in January? How about February? Can you afford to write off 1/12 of your year simply because others seem to be doing the same thing? No, you can’t and you shouldn’t.

What I’m Not Saying

I’m not saying don’t take some precious time to enjoy the holidays, taking in all of the sights, sounds, people, festivities, rituals, services, and everything else that is a part of the holiday that you observe. Those are important.

What I am saying is that there is no better time to get a head start on 2018 than by finishing 2017 in a way that makes a difference. The best time to dig in and build your practice and your reputation is yesterday. The next best time is today!

Sure, I would love to help you put together your business development plan for 2018, and I’m here to talk about that, but I also want you to weave in some activity that will help you stand out from others who are beginning to slow down and ignore December.

You Have A Huge Opportunity

Similar to when many lawyers, firms, and companies began to pull back on marketing and business development during the recession because it was just too expensive, we all had an opportunity to stand up and stand out if we just took the time. The playing field was a little quieter because many perceived a poor economy as a time to cut back on essential practices that could help establish and nurture their relationships with their clients and prospects, resulting in a stronger practice.  Something is very wrong about that, isn’t it?

Be The One

The same thing goes for December. I want you to be the one that takes the time to stand up and stand out by starting or continuing a few easy marketing, business development, and networking practices. These don’t have to take a lot of your time. They can, but they definitely don’t have to.

5 Easy But Effective Ideas For Your December

  1. Write a longer note of appreciation on ten of your most important clients’ and contacts’ holiday cards, telling them how much they really mean to you. Don’t just sign your name. Be the one that says more about the importance of your relationship, vs. simply signing or stamping your name. If your name is already stamped on the card, you can still write something.
  2. Commit to scheduling two online meetings with out-of-town clients, prospects, referral sources, colleagues, or media with the goal to catch up on what they are doing. This isn’t the time to talk about you, but to find out how they are and how their year has gone. Use a tool where you can see one other. The power of video is amazing. Use Zoom or Skype. They are both easy.
  3. Meet with two other attorneys in your firm who you don’t normally talk to, but who you want or need to get to know better. Step out of your comfort zone and know it’s okay to ask someone else for a half hour of their time to get to know them and their practice better. If you are a solo, meet with attorneys or complementary business professionals. Again, this isn’t about you. If they ask, great, but don’t let that be the primary goal of these meetings.
  4. Take two clients or prospects to breakfast or lunch. Ask them to bring you up to date on what concerns them the most in their role and their industry. Ask them about trends and who might be impacted by them. Ask them what they would like to see happen in 2018 that would have the most impact on their job and their industry.
  5. Write at least one article that summarizes what you learned from these meetings. If you are going to quote one of your sources, ask him/her for permission and the correct link to use in your article to give them credit. If they want to stay anonymous, respect that and speak to the information in a way that describes what you’ve been observing or learning from your clients the past few weeks. Publish it on your blog, on LinkedIn Publisher, in your LinkedIn newsfeed, Medium, on your Facebook Page or Newsfeed, in Facebook Notes, on your firm’s intranet, or in a simple end-of-the-year email you send to your clients (or all of the above).

How Am I Supposed To Find Time To Do This?

If doing all of that sounds overwhelming, trust me, it really doesn’t have to be. Let me help you see how you can do this.

Looking at all 5 ideas above:

  • If you did those on different days, you’ve only used a small portion of 8 days.
  • If you only worked 8 hours a day in December (which I know isn’t true, but let’s dream), and wanted to get it all over within the same day, you could.
  • Assuming that same idyllic 8-hour day…and let’s say you don’t work on weekends or after the 20th of December (which I have a feeling isn’t going to happen either), you have 112 hours in December to complete approximately 10 hours of business development activity. That is less than 1/10 of your working time, which should be manageable. As the one in charge of managing and growing your practice, it needs to be manageable.

I Think You Get My Point

All of these ideas and so many more are available to you if you just decide you are going to do them. Yes, these are very basic, but I wanted you to see how easy it is to make an impact in a very short time and in a month when others are winding down and forgiving themselves for skipping this kind of effort during the holidays.

Be The One.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

 

Lawyers, Can You Grow Your Practice By Publishing Content?

Nancy Myrland All Posts, Blogging, Content Marketing, Legal Marketing, Social Media Leave a Comment

Lawyers, Can You Grow Your Practice By Publishing Content?We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you differentiate yourself from others in your practice area.

What Is Content?

Content is the physical or virtual representation of the knowledge you have that others need or want. When you differentiate yourself by regularly publishing your knowledge (content) about the topics of most concern to your potential clients, you stand a much better chance of being remembered the next time they need someone with your services.

Content Makes Your Brain Tangible To OthersContent Makes Your Brain Tangible

It can be difficult for your potential clients to choose a lawyer. It is an overwhelming task. There are so many choices and the vetting process is time-consuming. What makes you different from anyone else? Content can help because it makes your knowledge and wisdom tangible, which is helpful to those trying to discern between providers.

When you make yourself tangible via the words you write, speak, and say, you stand a stronger chance of being noticed by those you care about. Otherwise, you might simply be just another lawyer among thousands to choose from.

You must do something to set yourself apart.

[This post continues below, but before we get too far, I don’t want you to miss that I have prepared a free resource for you that will help you stand out by easily identifying and producing the right content for the right people on the right topics at the right time for the next few months. Just click the button below.]

 Content Creation for Lawyers - Free Worksheet

Content Makes You Available When Others Are Ready For You

Just as important as everything I’ve mentioned above is one of the most important features of content that I want you to know:

Content works on your behalf even when you are not there. It doesn’t go away. It doesn’t have a bedtime, and it doesn’t need to take a break because it is leaving on vacation. It works non-stop.

It is physically impossible to put yourself in the path of every person who is remotely interested in your area of expertise, or even related areas of expertise. You only have so much time in your day to physically shake hands and talk to those you can and want to help.

When you publish content, others can find it when they are ready, not just when you are on the platform posting that content. This makes content a powerful partner to in-person networking.

Case Study: Ary Rosenbaum, New York Lawyer, Producer of Content

Adrian Lurssen

Adrian Lurssen, Co-Founder of JDSupra

Adrian Lurssen, Co-founder of JD Supra, recently hosted a webinar titled “How One Attorney Grew His Practice & Gained New Clients With Content.” His guest was Ary Rosenbaum, an ERISA lawyer who regularly publishes his knowledge (content) in order to establish relationships and grow his practice. Because he does this regularly, he sets himself apart from others in his practice area. As simple and basic as this practice sounds, many lawyers have still not decided to deliberately embark upon a content creation and marketing effort.

For the past seven years, Adrian and the JD Supra team have watched Ary achieve results by using content to build relationships and gain new clients.

Ary not only publishes his content on his own firm blog, The Rosenbaum Law Firm P.C. blog, but he also syndicates his writing on JD Supra, which allows him to gain an additional relevant audience he might not have attracted otherwise.

Through publishing his thoughts, curating what others have written, and helping his readers understand how and if what others have written is relevant to them, Ary has attracted media exposure from trade and other business publications, as well as the attention of referral sources that are very important to the growth of his practice. He is also frequently invited to speak at industry conferences because of his visibility.

Ary has been named among The Top 100 401K experts in the nation, and regularly appears in JD Supra’s Top 100 Most Read by visitors to the site. Ary has also appeared at the top of the Banking/Financial Services category in JD Supra’s Reader’s Choice Awards.

The Impact of Law Firm Bureaucracy On Ari’s Success

Ary Rosenbaum - A Case Study In Content Marketing For Lawyers

Ary Rosenbaum, The Rosenbaum Law Firm

Ary Rosenbaum became interested in publishing content several years ago. At his former firm, it didn’t take long for him to grow tired of firm bureaucracy holding him back from producing content for his practice. Ary told us the vetting process for his content was S-L-O-W.

As a result of this, Ary went out on his own and eventually discovered the content distribution benefits of publishing on JD Supra. Within 2 to 3 months of signing up with them, he was quoted in the Wall Street Journal. Once again, he was introduced to a new audience because of the content he shared.

Ary told us that he believes sites like JD Supra help his content find legs around the country much easier than doing it alone. Because of this increased content distribution, Ary began to be invited to speak at national conferences….again, exposure to new audiences.

No Random Acts of Content

Ary’s philosophy is that he isn’t interested in publishing random acts of content. Each piece of content has a connection and a purpose to his practice. More important to this process is that each piece of content has a connection to his clients, referral sources, media, and potential clients.

I agree with Ary’s philosophy that he isn’t in it for home runs, but for solid [content] base hits.

Always Do This When Publishing Content

During the webinar, Adrian shared a piece of advice about publishing content that he and I agree upon, which is to always think about who we can provide valuable content to in order to help them.

He shared this simple piece of advice:

“Be useful.”

Provide Value To Other Service Providers

Ary also hit the nail on the head when he went on to say that content creation and distribution is all about the relationships. He is aware there are other service providers in complementary professions and businesses who don’t do what he does, so he tries to provide valuable content to them to help them with their clients.

“We are in a relationship business.”

He creates “shareable” content that can make other service providers look good to their clients. This goes a long way toward developing and nurturing relationships with those service providers.

Don’t Go Over Your Readers’ Heads

This next part is very important to all in the legal profession.

Ary knows who his clients are and understands they need information in a basic format. He knows not to create content above his readers’ heads. He doesn’t just report news and developments. He also helps readers understand what developments mean to them. He has learned this from the years he has spent producing content for them. For example, Ary has 18.5 years of experience working with plan providers, so he understands how they think. He has come to know their needs because he has spent time networking with them and studying them.

This is important for lawyers to understand because you tend to be very smart people who were weaned on technical, legal, sophisticated terms that are understood in the profession and in specific industries but aren’t always quickly understood by the rest of the world.

Content Is A Firestarter

Several times a month, I either read or hear a comment from clients and friends in the profession that is similar to this:

“Show me an example of an attorney getting a new client because they [fill in the blank…blogged, used LinkedIn, Facebook, Twitter, livestreamed, podcasting, etc].”

Ary’s explanation of the purpose of producing content helps answer this request:

“Content is a conversation starter.”

Ary doesn’t write to produce traffic that instantly converts into clients. He writes with the goal of building relationships. Most of the conversations Ary has with national trade publications start on LinkedIn and JD Supra.

One example of this happening is what happened at a convention a few months ago in Las Vegas. Financial advisors came up to Ary to thank him for the helpful content he regularly creates that help them explain issues to their clients.

Ary compares sharing content to rubbing two sticks together.

“Content is a firestarter for conversations.”

How To Translate This To Your Practice

JD Supra Contact Button for Ary Rosenbaum

When asked how other attorneys can make this work, Ary said:

“What I did for ERISA, any attorney can do for any type of practice. You have to constantly be coming up with content. I love that JD Supra comes to my blog and automatically posts my new blog post on their site.”

Ary has found new clients because of people clicking to ask him questions after reading his content on JD Supra. It is easy because of the Contact button found under his profile picture.

Advice From Ary

While listening to the webinar, I gleaned this advice from Ary:

  1. Write content others can easily share with their audiences. Contrary to more accepted and recommended practices, Ary publishes his content to PDF because he has learned that is what his service provider audience wants so they can then share PDFs with their audience. [Do what works for your clients and for helping your content to be found by those searching for it. Why not offer both?]
  2. Have a schedule. At 1st, Ary scheduled one post per week. He now blogs 2 to 3 times every week.
  3. Recycle your content. When you have a library of content, recycle it. Make it fresh and reintroduce it. Ary also sends his written content out via email.
  4. Write about one topic often. It’s never enough to just write about a topic once, regardless of who else is writing about it.
  5. Write about your content from different angles. Ary is always thinking about different angles of his topic, taking into consideration different readers’ needs.
  6. Summarize articles for your readers, pointing out the why, how, and what the article is about. [Perhaps you could even summarize someone else’s words into a list of pieces of advice…..hint, hint, that is what I am doing in this post. You can, too.]
  7. Don’t make people wait for the punchline to figure out what you are writing about. Ary used the analogy that, unlike having to watch Citizen Kane to the end to find out that Rosebud was the name of the sled from Kane’s childhood, he believes in telling people the good stuff up front, then interpreting it for them.
  8. Build contacts in a focused manner. Ary understands he is casting a wide net when he syndicates his blog content on JD Supra, but he also knows the right audiences will find him because of the topics he writes about.

Adrian’s Takeaways From The Webinar

Speaking to the power of advancing discussion and relationships via social media, immediately after the webinar, Adrian and I had a meaningful conversation via direct message on Twitter. We discussed the lessons learned from his webinar with Ary.

[Tip: Never underestimate your ability to communicate via 140-character messages such as those Adrian and I shared on Twitter. We accomplished quite a bit in very little time with very few characters. That’s another blog post for another day.]

Adrian’s Takeaways:

  1. Be useful.
  2. Don’t write about the law. Write about the people impacted by the law [clients].
  3. It’s not about lead generation, it’s about relationships.
  4. People will discover you through your written word. That then leads to connecting in other spaces.
  5. Your full universe of influence is made up of all the platforms upon which you connect with people. Ary built a national practice using JD Supra and LinkedIn.
  6. When you produce content, it’s not about Tuesday vs. Wednesday, or traffic to your website, or PDF versus HTML. It’s about something very simple: connecting with people who can influence your business growth.

Bottom Line: The Secret Sauce Is Available To You

Ary has attracted new clients and business because of his persistent and consistent writing. Ary doesn’t have some secret sauce that is unavailable to you in your practice. The tools are there for you to use to set you, your knowledge, and your practice apart.

All it takes is your willingness to get started. Once you start, then your goal should be to continue creating content in a smart, visible, valuable, widespread, and targeted manner.

A Free Worksheet To Help You Create Content

To make it easier for you to advance quickly using content creation, I’ve created a simple fill-in-the-blank worksheet that will help you stand out and get noticed because of the content you create. These are your next steps in the content creation and marketing process.

Don’t forget to click the button below to download your free content creation resource, Content Creation For Lawyers: What, Where & When To Create. It should make all of this much easier for you!Content Creation for Lawyers - Free Worksheet

 

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

 

LinkedIn and Microsoft Announce New Windows 10 App

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

LinkedIn Microsoft Windows 10 AppLinkedIn is on a bit of a roll. Last week, LinkedIn announced the reintroduction of video to the platform. I say reintroduction because their video effort launched last year was met with less than stellar results. Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 billion acquisition of LinkedIn.

LinkedIn Rolls Out A New Windows 10 App

This morning, LinkedIn and Microsoft announced they are rolling out an app for LinkedIn for use by Windows 10 customers. If you’ve spent any time around Microsoft the past few years, you will know everything at the start menu revolves around tiles like these:

LinkedIn Microsoft Windows 10 App Launch

Save Time By Downloading The LinkedIn App To Your Windows 10 Smart Menu

When you download this new app from the Windows Store, you will now be able to pin a Live Tile, meaning you will be able to save time by accessing your LinkedIn activity in your tile menu. As a result, when you click on that Live Tile, a LinkedIn menu will pop up, allowing you to be more connected to those people you care about connecting with on a regular basis. It will look something like this:

LinkedIn Microsoft Windows 10 Start Menu App Tile

The LinkedIn Action Center

If we zoom in on the new app, on the right you can see the LinkedIn Action Center, where you can quickly see:

  • Connection requests
  • Comments
  • Messages
  • Who has viewed your profile
  • Trending news in your industry
  • and more.

LinkedIn App for Windows 10 Start Menu

What If You Don’t Want To See All Of That Activity?

If you don’t want to see all of those activities in your LinkedIn Windows 10 app, don’t worry as LinkedIn tells us we will be able to manage which updates we would like to receive in the Action Center of the app. You should be able to choose those that are most critical to you.

You Can Also Pin The Windows 10 LinkedIn App To Your Taskbar

You also have the option of pinning the LinkedIn app to your taskbar at the bottom of the screen. As you can see, it has a counter that will serve as a reminder when you have notifications you might want to see. [I know…this is a very small screenshot.]LinkedIn App For Windows 10 Notifications Start Menu

It Will Roll Out To All By End Of July

You will know if this is available to you if you visit the Windows Store and search for “LinkedIn app.” If it’s not there, it should be by the end of July.

LinkedIn Continues To Be Important

With over 500 million users in over 200 countries, and over 100,000 articles published every week, LinkedIn continues to be an important networking and research tool for all professionals. Whether it is through this new app, your desktop, or the device in your hand, I encourage you to take a few minutes every day to network with those you care most about in your practice. As written about here, it is past time to care about LinkedIn.

LinkedIn Tips For Lawyers by Nancy Myrland

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing and Business Development Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming. She can be reached via email here.

United Airlines: Principle Over People & Profits…Was It Worth It?

Nancy Myrland All Posts, Business of Law, Crisis Management, Social Media 1 Comment

United Airlines Principle Over People & Profits...Was It Worth ItYou have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it.

United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment. It appeared as though he was standing on principle rather than reality. He was unprepared.

I Know What You Said. Here’s What We Heard.

I know we can find a thousand articles with the exact words Munoz used in the immediate aftermath of the removed, punched out, bleeding passenger situation when United Airlines chose the passage of its crew to another destination over the comfort and rights of its own paying customers. Yes, we’ve all read and heard his initial comments, and they weren’t good.

They weren’t good because, regardless of the words he used, here’s what we saw and heard based on how they made us think and feel:

  • Darnit, I support my employees no matter what happened!
  • Employees, I know we have a bloody, discarded, traumatized passenger, but you’ve all done your job admirably…hurray!
  • There’s fine print that allows us to do this. Every airline does it. What’s wrong with you people? Go read it!
  • We offered everyone free stuff. Nobody was interested, so we had to take matters into our own [very strong] hands.
  • We could care less that our passengers have real lives that have real reasons why they can’t leave the plane and take us up on our free stuff that wasn’t free enough.
  • We are the airlines, and we are in charge.
  • Go fly somewhere else if you don’t like our fine print.

I could go on, but those sentiments were among many messages communicated by not only the CEO of United Airlines, but by media, passengers, the flying public, citizen journalists (that’s us, friends), employees who leak memos, and more.

United Airlines Fiasco - It Is Your ResponsibilityYou see, when problems arise in our businesses, it isn’t just about our response to the problems that counts. It is about the reactions from the public that must be taken into consideration as well.

But How Could They Have Known This Would Happen?

You say you weren’t ready for such an incident to happen? You had no idea strong-armed security agents hired by the airport would come on to your plane and use tactics that were unbelievably harsh, cruel, and unreasonable?

I’ve talked about crisis communication before on this blog, but it is your responsibility….it is our responsibility as businesses, firms, partnerships, owners, CEOs, and management to anticipate the best and the worst that could happen in the normal course of business, and to discuss all of the options that could conceivably happen when the worst happens.

How Should You Do It?

Strap on your seatbelts, put your tray tables in the upright and locked position, and let’s get to work.

Are you ready?

  • You need to regularly create a war room, complete with personnel at every level United Airlines Fiasco - Create Every Possible Scenarioof the organization, with inside and outside counsel, PR professionals, experienced social and digital media experts, marketers, IT staff, client service representatives, and more.
  • With no restrictions, you need to invent every possible scenario that you can imagine happening as a part of your business.
  • Think about what you’ve heard happen in the industry.
  • Think about the absurd, and the not-so-absurd.
  • Don’t hold back and don’t hold anyone in the room back.
  • Reward participation and creativity so your list is as exhaustive as it can be.
  • List all of these scenarios on actual or virtual boards where they can be seen by all on the team.
  • Group them by type of event…clients, staff, management, buildings, equipment, social and digital assets, cities, locations, governing bodies, etc.

Next: Score and Prioritize

After you have done all of the above, I want you to prioritize them.

Score each of the scenarios by:

  • Potential damage. You might want to break this out by damage to firm, industry, profession, staff, management, partnership, clients, their businesses, etc. You will think of more categories as you go.
  • Likelihood of occurrence
  • History of this event happening in your or other firms
  • …and more based on your firm, clients, and situation

Now, based on how you scored and prioritized your scenarios, it’s time to go through the process of coming up with responses and solutions to every one of those scenarios. They need to be done individually. You will find common tactics for each, but they still need to be treated separately. We discussed this a while back when designer Kenneth Cole put his foot in his mouth during the uprising in Egypt.

The Plan

Each plan will include:

  • Who do you need to gather ASAP to discuss?
  • Who owns the communication process for each scenario?
  • The chain of communication. Who needs to hear first, then next, and so on?
  • What methods of communication do you plan to use to talk about this situation? Remember, in addition to traditional forms of communication, you also have social and digital channels of your own to tell your story.
  • How fast does all of this need to happen?
  • Who are you going to talk to on the outside first?
  • What are you going to say internally?

(Note: NUnited Airlines Fiasco - Leaked Internal Memoever assume your firm isn’t a sieve. Information will leak.)

Next: Strengthen Your Weaknesses

Once you’ve come up with a plan for each situation, then you need to determine where your weaknesses lie. Strengthen them. Make that a part of your plans above.

This includes:

  • Media training for CEOs, management, partners, and anyone else who will end up discussing this situation. If that means every employee also needs training on how to respond, then write that into your plan. Remember, a weak link at any level of the organization or firm could result in your downfall.
  • (Note: Remember that even though senior management might think it’s really good at measured, reasonable, public response, it is true that anxiety, fear, and crisis often changes that expertise. Media training is still needed. If the expert passes with flying colors, then great. You’ve lost nothing. If not, you’ve helped your cause. Never be too big for a refresher. It could mean the life of your firm and your business.)
  • After each plan is created, you need to walk through and discuss each one with the team that has been gathered. Find the weak spots. Ask to be challenged or reassured that changes need to be made, or that your plans are strong. Again, reward that kind of participation because your plans are only as good as the people putting them together.
  • Make sure these plans are spread far and wide. Don’t put them on a virtual or actual shelf to gather dust.
  • Revisit your scenarios and your plans on a regular basis. The world changes. Crises come and go. Others outside your firm will have missteps that will help you realize the formerly inconceivable event you threw out of your planning process is actually quite probable.

Principle Over People & Profits

I don’t know if United Airlines went through an exhaustive process like this. I would imaUnited Airlines Fiasco - Take The Time For Crisis Planninggine there aren’t too many companies and firms that go to this extent to guard and protect their business.

You work incredibly hard every second of every day to build an amazing business. Why wouldn’t you take the extra time to help protect it from possible controversy, tragedy, absurdity, and maybe even ruin?

  • Don’t assume you have all the answers.
  • Don’t assume your people acted appropriately. Care for them and support them, but know that everyone makes mistakes.
  • Don’t assume there aren’t at least two sides to every situation that occurs.
  • Don’t stand on principle and defiantly reply that everything was handled according to policy as it should have been. If that’s what you find out later, that’s great. If not, then you need to respond appropriately for the situation at that moment.

Is standing on principle more important than people and profits? In the case of United Airlines, and possibly with your firm, that kind of principle could actually eat your profits for lunch…and breakfast and dinner, not to mention your people.

Is it worth it to be unprepared?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing and Business Development Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming. She can be reached via email here.

Lawyers, Is LinkedIn A Waste Of Your Time?

Nancy Myrland All Posts, Business Development/Sales, LinkedIn, Social Media 6 Comments

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know. For several reasons, the answer is, and always has been, yes.

Search Implications

Google loves LinkedIn, so your LinkedIn profile will come up high in search almost every time your name is searched via Google. Gone are the days when your current and potential clients call you every time to ask for your qualifications. Today, and for quite some time now, they spend time checking you out on the Internet long before they make their decision. This makes ranking high in organic search a priority.

A Basic Profile Is Not Enough

Just having a profile doesn’t do the trick. If someone clicks through to your profile, whether via Google, your bio on your website, an article you’ve written on your website, blog, or on another site, or via searching on LinkedIn, that means they are already interested in learning more about you. What a gift!

If you only have a very basic profile without much information listed in each section, you have done very little to help your cause. This is one of the easiest things you can do to garner attention from others. It is much less painful than “selling,” or having a conversation, presenting, or meeting face-to-face, hoping to say just the right thing to the right potential client at just the right time. Those things are extremely important, but a strong LinkedIn profile helps pave the way.

If a prospect conducts research on the Internet to learn more about you and your competitors, and you have a bare-bones profile with no detail to it, and others have a robust, information-filled, personable, complete profile, who do you think is going to stand out more?

Your Own Personal 24-Hour Sales Force

In other words, your profile works for you even when you aren’t there. It says all of those things about you that you aren’t always comfortable saying about yourself because you are worried it might come across as too heavy-handed, self-laudatory, or salesy. Those are real concerns in the legal profession, so anything we can do to help soften that approach should be welcome.

Give Them More

The person searching has already decided they want to learn more about you, your practice area, or your firm, so you need to give them more. You need to spend time filling out each section of your profile as completely and descriptively as possible, adding interesting bits of information and media (yes, media) to the sections LinkedIn allows. You need to give them something to talk about.

You Are What You Do On LinkedIn

In case you haven’t heard this before, LinkedIn and all of the social media platforms use algorithms to decide what and who they should show to visitors at any given moment. Snapchat, Facebook Stories, and Facebook Messenger Day might be the exceptions, but only because it is early days for those new tools and we aren’t overwhelmed yet by the number of updates and stories others have posted.

Other than those few tools I just mentioned, none of us will see all content from all of our friends and followers when we log on. The sites know this would be an overwhelming firehose of updates, so they use machines to learn your behavior, and read your content to determine what you should see, and whose content they think you want to see. This goes both ways because they are also holding your content back from others who do not interact with you regularly. Yes, in a way that stinks, but it is what it is. It’s time to ethically stack the deck in your favor by being there, being involved, and sharing.

You also have to realize that LinkedIn algorithms rank profiles according to what we say, how we act on their site, what information we share in our newsfeed, on the Publisher (blogging) platform, on others’ comments, etc. If you want to give yourself a competitive advantage over others, then your behavior on LinkedIn needs to bolster that by using the right words, search behavior, media, interactions, and more.

What Should I Post On LinkedIn?

When it comes to what to post and how to behave, just as with other platforms, I always encourage lawyers to think more about how they can draw attention to others more than themselves. Making it mostly about others will be what helps you to develop and nurture relationships that help strip away the unfamiliarity that exists between you and those with whom you want to do business.

That might seem counterintuitive, but people will remember you more for how helpful and resourceful you were than they will remember your updates about your own accomplishments, so your activity in the newsfeed should reflect that behavior. This doesn’t mean you are disconnected from your subject matter and practice area on LinkedIn, but could actually help others see how closely tied you are to it.

Anyone Can Brag. You’re Not Anyone.

Anyone can brag. Not everyone can reach out and be gracious and helpful. Well, they can, but there aren’t enough lawyers that actually do that in social media.

Being viewed as helpful, as a really good resource for industry information, a connector, a person vs. a broadcaster or machine, and someone who obviously knows what s/he is talking about is going to have more of an opportunity to stand out today than someone who doesn’t do any of that.

After several years in social media, I never thought I would be saying this, but you are still within a wonderful window of opportunity to stand out and be different in social media and to be remembered because of social and digital media.

Lawyer friends, it’s time. It’s past time to care about LinkedIn.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing and Business DevelopmenLinkedIn Coach For Lawyers - Nancy Myrlandt Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming. She can be reached via email here.

 

#LMA17: Conference Networking Tips From Our Friends

Nancy Myrland #LMA17, All Posts, LMA, Networking Leave a Comment

#LMA17 Networking Tips - What Happens In Vegas Happens Before, During & After VegasWe all have our reasons for attending Legal Marketing Association conferences. It might be to learn. It might be to meet like-minded people. It might be to network. It might be to discover new tools, services, or products we can take back to our firms. It might be to reignite the creative genius we have hiding inside that desperately needs to take a breath while we step back to see the big picture clearly again.

The Attendees of #LMA17

There will be over 1,000 legal marketers and service providers at this year’s conference, traveling from 15 countries, nearly all 50 states, and representing over 500 different firms or companies.

The common thread between all of us who will attend #LMA17, the 2017 Legal Marketing Association annual conference, March 27-29 in Las Vegas is that we want to become better at what we do so we can help our firms and clients become better at what they do. I have always believed that, and I always will. Becoming a lawyer is a very high calling, and leading and supporting lawyers so they can lead and support their clients is also a very high calling that we take seriously.

As in the past, I am writing this post to help all of us (and I do mean all of us) engage in better networking practices in order to maximize our attendance at the conference.

Surprise, I Went To Social Media To Gather Tips!

This year, I went to social media to ask my friends and colleagues to share their best networking tips with you. Hearing from such a diverse group has been refreshing. I know and admire all of the contributors, and I thank each of you for taking the time to share your advice.

Enjoy! I’ll add my networking tip and wrap-up at the end.

Your #LMA17 Networking Tips

Joshua Lenon #LMA17 Networking TipsJoshua Lenon

Tip: No app replaces the business card for quick, efficient transfer of contact details. Pair those with @evernote’s card scanner.

 

Tim Baran #LMA17 Networking TipsTim Baran      

Tip: Create a list of sessions in Evernote with speakers’ Twitter handles and send a couple of useful tweets from each presentation you attend (RT if you didn’t), making sure to @ them. Gets on their radar.

 

Adrian Lurssen #LMA17 Networking TipsAdrian Lurssen            

You are there to learn. You learn from your peers and colleagues who show, during their presentations, what they’ve been doing well – and how you can do it, too. You learn from vendors what latest offerings are available to potentially make your work easier, more productive, and more successful. And you learn from new and old friends, during casual conversations, dinners, and fun events just what type of community you belong to and how it supports you from afar for the remainder of the year once you’re back at the office, doing what you do best. So, what do you want to learn? Develop a sense of that before you go and then jump in. And don’t overthink it — surprising, fun, and interesting things can happen when you’re with 2,000 other folks. Be open to it all.

#LMA17 - Susan Kostal Networking TipsSusan Kostal

Tip Listen more. Talk less.

 

 

Heather Morse #LMA17 Networking TipsHeather Morse

Tip: Conference Agenda as a Workbook – We all flip through it, but how many of you really study it not for what you want to learn, but who you need to get to know? Who are the speakers? What companies do they represent? What types of audiences will they attract? Are these people you need to know? Do they list their social media addresses? If so, Follow, Connect and Like. If not listed in the agenda, Google will be your friend. If on Twitter, it will be easy to shoot a message over to the speaker that you look forward to meeting them at the conference. For LinkedIn, go to your desktop and click on the picture so you can send a personal message: “Ms. Smith, I’ll be attending the annual conference and look forward to your presentation on XYZ, and to finally having the chance to meet you in person.” On Twitter, you can follow, and just add a post: “[email protected] – look forward to your presentation on XYZ at #lma17.” Get to the session early and introduce yourself to the speaker. As you’ve already reached out to them via Twitter or LinkedIn, you have now created a warm introduction, and will stand out amongst the thousands attending the event. | Don’t wait until you get home to connect with people you meet or want to meet. Do it while the speaker is speaking, or pull out your phone and connect on LinkedIn while talking to a prospect. | Don’t hang out with your friends. Break out and meet new people, then regroup with your friends at other times during (or before/after) the conference.

Rebecca Wissler #LMA17 Networking TipsRebecca Wissler 

Tip: During: get away from your clique! Whether it’s your colleagues from work or #LMAMKT besties (sorry, yall!). Meet new people!

 

#LMA17 - Gina Rubel Networking TipsGina Rubel

Tip: Debrief immediately following the conference. Write notes on the back of business cards on who you want to reach and what you want to accomplish as a result of your post-conference follow-ups. | Send handwritten notes to select individuals who you wish to connect with personally and send personalized follow-up emails to others. Be sure to also add those individuals to your contact database or CRM tool. |  Look up everyone on LinkedIn and connect with them, and then do the same thing on Twitter. You can also connect with attendees via other social media outlets, but I usually advise waiting to connect on Facebook until you’ve established more of a relationship.

Julie Savarino #LMA17 Networking TipsJulie Savarino

Tip: Usually hundreds of people are there attending..so, on event app, review attendees to see who you know and want to see, hang out with, touch base with when there. Make time to check out and talk to exhibitors. Many have new, interesting and/or useful products-developments.

 

Eric Dewey #LMA17 Networking TipsEric Dewey

Tip: Slow down and focus on getting to know people. Networking is about finding ways to know more people. Connecting is about finding ways to know people more.

 

Eric Wood #LMA17 Networking TipsEric Wood

Tip: Pick a similar firm, ( size, practice areas, etc) from across the country and meet for coffee, gain insight. | Try to grab 5 mins with a #HOF member. They are a wealth of knowledge and great mentors!

 

Erica Galarneau - #LMA17 Networking TipsErika Galarneau

Tip: If it’s your 1st year, take advantage of the Mentor Program! Amazing way to meet senior level members!

 

Helena Lawrence #LMA17 Networking TipsHelena Lawrence

Tip: Make a list of who you want to talk to & why including a Facebook; includes in-house marketers & partners.

 

Roy Sexton #LMA17 Networking TipsRoy Sexton 

Tip: Use social media actively leading up to (and following) to get to know the attendees and any issues that are pressing/trending. Engage with them virtually – comment and reciprocate. When you arrive, make a point to connect with those whose experiences and views you have found interesting. Spend time between sessions in conversation with those folks, genuinely learning about their interests and their careers. And be sincere and humane. The worst feeling is when you’re talking to someone, and you get the vibe they are waiting for someone seemingly “more important” to enter the frame. Your best (lifelong) business contacts will start from kinship, not opportunism.

Michelle Friends 

Tip: Go to the parties. It works I swear!

 

 

Jon Holden #LMA17 Networking TipsJon Holden  

Tip: My tip would be for experienced LMA peeps to make the effort to approach those you see by themselves. We spend so much time talking to those we know, instead, challenge yourself to include anyone you see with that name badge. Network to newbies. This is how I’ve met so many of the awesome people at LMA.

Sue-Ella Prodonovich #LMA17 Networking TipsSue-Ella Prodonovich

Tip: Add your picture to the LMA app. It helps old jet-lagged people like me put a face to the name.

 

Adrian Dayton #LMA17 Networking TipsAdrian T Dayton

Tip: Work to connect with centers of influence. Centers of influence (COI) are the people who can help facilitate the most powerful introductions. An introduction from a center of influence is worth 10X meeting a random stranger because you benefit from the COI’s reputation.

 

David Ackert #LMA17 Networking TipsDavid Ackert

Tip: Stick around after the breakouts and introduce yourself to the speakers or panelists. Let them know what you enjoyed about their presentations. Invite them to join you for the next breakout or networking session. If they decline, make an effort to stay in touch offline. They are typically the taste-makers and influencers at the conference and in our industry. 

Jacqueline Madarang #LMA17 Networking TipsJacqueline Madarang 

Tip: Intro yourself to the speakers before the sessions and let them know what about the presentation you’re looking forward to hearing. Connect with them and people you meet right away on LinkedIn and follow-up. I’m a member of Marketing Technology Forum for Legal (MTFL) (in-house marketers) on LinkedIn and when I meet folks who do similar things I do, I invite them to join the group since we are about to start having roundtable calls this year. | Look at the attendee list and reach out to those you’d want to connect with. Schedule to grab a coffee or a drink. Peoples’ schedules tend to get booked up once they get there. | Make time to spend time with your service providers.

Catherine Alman MacDonagh #LMA17 Networking TipsCatherine Alman MacDonagh

Tip: Connect before you go! Reach out to attendees, speakers, and service providers who specialize in areas of interest to you. Make a specific plan to meet at a particular time and place. Pick a breakfast, networking break, lunch, or program to make sure you connect in person. | Find people you don’t know at a lunch table and sit next to them. By introducing yourself you encourage the whole table to do so! | Welcome first-time attendees and serve as mentors. This is something I do every year without fail. Meeting new people is part of the conference experience.

Nancy Myrland #LMA17 Networking TipsNancy Myrland

TipAlways remember that people are just people. Some are more visible, more outgoing, more extroverted, more introverted, more advanced in their knowledge in a specific area, more whatever…but they are people just like you. They are not more important or less important than you are. You have every right to smile and say hello to them if you’d like. If they choose not to engage, then that is probably their loss. It doesn’t mean there is something wrong with you, or that you aren’t worthy. It simply means it wasn’t right at that moment. Think of the times when someone does engage, though. Taking the chance has a much larger upside than it does a downside.

Final Thoughts

Remember:

  • Go ahead…if you want to, just say hi.
  • Don’t pressure yourself into thinking you have to say something brilliant. Friendly conversations aren’t brilliant. They are friendly.
  • Let someone know you simply wanted to say hi and wanted to shake their hand.
  • If you begin to feel awkward, that’s okay, too. You will know when it’s time to say thanks and walk away.
  • Remember, you are just as important and worthy as every other person in the room and at the conference.
  • Credentials, income, position and one’s circle of friends are wonderful and have likely been nurtured over a long period. It’s okay if that special connection doesn’t happen in an instant. With time, everything becomes more familiar.

You Have My Permission To Do This To Me

Remember, not that you want to do this, but you have my permission to walk right up to me at the #LMA17 conference to say hello. Knock into me, hug me (yep, I’m a hugger), trip me, yell “Nancy” across the room, and don’t ever feel awkward if you have to look at my name badge to remember details. It’s okay!

To all of my authors, thank you so much for contributing! I know how busy you are, so please know how much I appreciate you!

Okay, friends, are you ready? Let’s do this! I can’t wait to see all of you very soon, and often!

By the way, in case you missed it, I am curating all of the blog posts, videos, and other content that is written about the #LMA17 conference here on The Myrland Marketing Blog. Let me know if you spot any content I should add, okay? Thanks!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing and Business Development Plan Consultant, and a Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist. She helps lawyers, law firms, and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead law firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing, and livestreaming. She can be reached via email here.