Myrland Marketing Minutes — Strategic Social Media: Making Social Media Make Sense — Page 2

IT’S TIME TO TEACH MARKETING & SALES IN LAW SCHOOL

May 29, 2009

Bentley Tolk, well-known legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms? In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and taught [...]

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MYRLAND MARKETING MOMENTS WILL EXPAND

May 11, 2009

Over on Twitter, I ”Tweet” marketing tips and words of wisdom called Myrland Marketing Moments a few times a week. As you may know, Twitter allows users to share messages with their Followers, but with a limit of 140 characters, which doesn’t seem to be a deterrent to most.
I encourage my clients and Followers to occasionally include a link to [...]

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2009 LMA CONFERENCE TWEETSTREAM FROM KEYNOTE PETER SHEAHAN

April 8, 2009

Welcome back! I’m glad you’re here.
The following is the TweetStream from a wonderful keynote address given at the 2009 LMA Conference. They are in reverse order, so please drop to the bottom and read up.
One again, please excuse Tweets that seem to run together. WordPress is combining them after I separate them!
Peter Sheahan, [...]

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2009 LMA CONFERENCE TWITTER RECAP: ALTMAN WEIL 2020 VISION OF THE FUTURE

April 8, 2009

Legal Transformation Study—Your 2020 Vision of the Future
Thomas Clay, Principal, Altman Weil
Welcome! Please remember these Tweets are in reverse order, so you might want to go to the bottom and work your way up to make the most sense out of Tom’s presentation. I’ll keep working on other sessions, so stop back from [...]

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ARIANNA HUFFINGTON: CLOSING KEYNOTE, FRIDAY, APRIL 3, 2009

April 7, 2009

This is the TweetStream from the closing keynote address at the LMA Conference. Some who couldn’t attend mentioned it was difficult to follow the TweetStream at times because there was more than one session going on that same time. For that reason, I will attempt to summarize each session by itself in this space.
Please keep [...]

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BACK TO BASICS IN A DOWN ECONOMY

April 7, 2009

I had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday. To say the least, those who were able to attend this year were focused, passionate and engaged. I loved being around that much energy and dedication because I feed off of it, and find I am [...]

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IT’S 2009 – DO YOU KNOW WHERE YOUR BRAND IS?

January 18, 2009

There is an interesting discussion developing on a few listservs of which I am a member about guerilla marketing tactics, specifically the T-Mobile tactic which has now gone viral,
http://www.youtube.com/watch?v=mUZrrbgCdYc.
It got me thinking about ways for you to communicate the brand of your firms so I thought I would share it with you here as well. These are important [...]

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WHAT’S IN A NAME CHANGE?

January 5, 2009

Name change marketing and acceptance is extremely important. Shortening of a name such as Ice Miller, a firm based in Indianapolis, is a different topic than a complete name change. The community and Ice Miller’s client base had likely already changed the name of the firm on their own. That is a common trend. In some [...]

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MYRLAND FAMILY CHRISTMAS 2008

December 24, 2008

Our Dearest Family and Friends,
We’ve never written a letter to everyone before because we prefer writing when we can, but this year we thought it might make sense for a few reasons. First, there are a few thoughts we have to make sure we share with and about you, and two, there’s a right hand [...]

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DO YOU USE TWITTER?

December 23, 2008

Recently, a colleague of mine, Larry Bodine of the Law Marketing Portal and Legal Marketing Listserve, wrote to ask me about my use of Twitter. Here’s what I shared with Larry:
Hi Larry:

Thanks for asking. I hope you are well.

I am looking to Twitter to help me communicate what I do, how I think, work, [...]

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ARE MARKETERS SPENDING ENOUGH TIME ON BUSINESS DEVELOPMENT AND SALES?

November 26, 2008

Recently, a discussion topic was posted in my LinkedIn group, PM Forum titled: “Marketers spending insufficient time on the things that matter to their MPs”
Here is what was posted by Richard Chaplin of PM Forum: “The latest PM Forum Snapshot monthly survey (www.pmforum.co.uk/snapshot) indicated that marketers are not spending nearly as much time as managing [...]

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WHAT IS THE NEXT “BIG THING?”

October 29, 2008

I recently had a partner ask me what I thought the next “big thing” is as he wants to make sure his firm stays on the cutting edge. I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking.
I recommended [...]

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IT’S BEEN AN INTERESTING SUMMER….

September 4, 2008

In case you noticed, I haven’t posted in quite some time. I’ll explain….
On June 29th, my husband had a stroke caused by a blood clot in a vein in the left side of his brain. This was completely unexpected as he had none of the lifestyle or health markers that can lead to stroke. It remains [...]

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HAVING TROUBLE WITH YOUR MARKETING PLAN?

June 9, 2008

You know you need one. One what? A marketing plan, of course!
As I’ve said many times…Random Acts of Kindness are wonderful; Random Acts of Marketing are not. A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind.
I [...]

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STAFFING A MARKETING DEPARTMENT

May 14, 2008

On a marketing listserve of which I am an active member www.lawmarketing.com, a question was posted today that asked how an administrator in a firm should go about staffing a marketing function.
Here’s where to start:
I advise firms that they should interview, or survey, professionals in the firm who will be affected by the addition of marketing personnel, either in-house or [...]

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REFERRAL RECOGNITION PROGRAM

May 5, 2008

Good Monday Morning!
Let’s talk about referrals. Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. How do we make sure we keep referrals coming?
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work. [...]

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HOW TO MARKET IN A STRAINED ECONOMY

April 23, 2008

This morning, marketing and business development consultant Jim Hassett asked ”When the economy goes down, should marketing spending go up?”
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate [...]

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TAKE FIVE!

April 11, 2008

One of the most effective ways to build and retain client loyalty, not to mention the BEST way to stay in touch with what is on your clients’ minds, is to get out of the office and go visit them.
If you do nothing else in your marketing action plan, commit to doing this: Call 5 clients [...]

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PERSISTENCE

March 31, 2008

Hello Everyone:
I heard a great message this morning about persistence, about pressing on, or as Lewis & Clark wrote in their journals, “proceeding on” in their journey to discover new lands, people and ways of life and living.
Whether you are a marketer faced with helping your firm create brilliant strategy, a lawyer, architect, developer, financial consultant [...]

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BUSINESS DEVELOPMENT/SALESPEOPLE IN FIRMS: A GROWING TREND

March 30, 2008

Respected marketing consultant Ed Poll posted comments in his Law Biz Blog about the growing trend in firms to hire non-practicing lawyers to “sell” the firm, or to develop business, and wondered whether this would actually catch on.
Here are the thoughts I shared based on the time I’ve spent in sales and business development with not only professional [...]

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YOUR CLIENT KNOWS MORE ABOUT YOU THAN YOU DO

March 19, 2008

There’s been a lot of discussion lately about the importance of conducting client satisfaction interviews. Their importance can and should not be underestimated.
Last week, I attended a 4-day marketing conference in L.A., during which I listened to Steve Rodgers, head of Litigation at Intel. He was part of a panel on client teams and client [...]

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IT ALL COMES DOWN TO TRUST

March 19, 2008

Thursday was another great day at the LMA Conference in Los Angeles. Even though I was 3 hours off on my internal clock, and it is the middle of the night, I have a few thoughts to share with you that I think you and your firm might find useful. They have to do with your clients and what [...]

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LMA CONFERENCE: A GREAT START IN LOS ANGELES

March 18, 2008

For those of you who were not able to come to the conference this year, I am truly sorry as there is so much here that is worthwhile, and that keeps all of us as legal marketers more valuable to our internal and external clients.
For you, and for those who are coming to the [...]

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