Myrland Marketing Motivation: Stop Believing That Voice

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Stop Believing That VoiceMyrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing!

Is there something you really want or need to do to grow professionally, but you keep believing that voice inside you that says you aren’t good enough, smart enough, important enough, big enough, senior enough, or worthy enough? Today, I want you to stop believing that voice and begin believing in you!

NNancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyersancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing practices. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, Is Social Media Worth It? You Decide.

Nancy Myrland All Posts, Business Development/Sales, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Social Media 0 Comments

Lawyers, Is Social Media Worth It?I’ve heard these comments, or ones similar to them, many times in the past several years.

“I’m not sure this is all worth it….this Social Media thing.”

“I tried LinkedIn, but it didn’t produce anything for me.”

“I can’t see how Twitter could possibly result in anything positive.”

“Why would I want to spend time on Facebook?”

“I have no desire to sit in front of my phone, livestreaming to people I can’t hear.”

“Nobody listens to podcasts.”

I understand this doubt, and I also understand what causes it. Why don’t we spend a few minutes talking about a few ways to overcome that doubt about social media.

Networking

We need to first agree that this is all about networking, and the importance of that is not new to you. Networking with clients, potential clients, referral sources, alumni, media, and others has always been important to you and your practice, and it always will be. Without others, you have no practice.

Networking via social media is definitely worth it if you are focusing on the following.

Interacting With People

You must interact with people if you expect to find results in these spaces. Only you know what your goals for using social media are, but one constant that applies to every goal I can think of is that you need to communicate with other people. If you don’t interact, you are simply a broadcaster, and you are sending the signal that you aren’t interested in what others have to say. Do you attend events to be a wallflower, or do you go to them knowing you might get to know clients and prospects a little better? The same is true for networking via social media.

Listening To People

Part of social networking is listening to what others are talking about. When you do, you pick up on what is important to your clients and prospects. Are they posting about events they are sponsoring, showing their pride in their community, a cause, a person, a new hire, or a partner who has been honored? Are they attending industry conferences, and maybe even presenting? People will tell you what to talk about…if you listen. Follow up. React. Share their excitement. 

Learning From Others

You and I know a lot about our respective fields of study, but we don’t know everything. Well, at least I don’t. You have spent years, maybe even decades, staying on top of your practice area so you can help your clients in the best way possible. The reality is that there is enough information about our areas of expertise out there to keep us busy reading, watching and listening for the next 10 years. Find your favorite sources of new information, or at least different ways to look at your practice area, or even those who are at odds with your philosophy, and follow and listen to them. Take the best of it and get better. Share what you respect with others, and help them become better, too. They will appreciate you for that. 

Showing Up Regularly

When you get involved in industry or trade events, do you go once and expect to develop lasting relationships? Do you write one article for a trade, legal, or business publication, and feel certain readers will fall in love with what you have to say, and will come calling? Hoping the answer to that is no, you don’t, then I want to remind you social media is the same. You can’t show up once or twice, expecting to gain a huge or important following. You have to choose your platform, then show up consistently. That doesn’t mean hours every day. It also doesn’t have to mean hours every week. You would be surprised what you can accomplish in between meetings, or when you are waiting for your mocha java latte with 2 pumps of lightening, and extra foamy stuff (sorry, I’m not a coffee drinker, so I had to make that one up), or during the commercials during The World Series. You can become an amazing social networker in those “in between” moments. 

As you can see, these are not networking concepts that are out of reach for you. They resemble in-person networking. The differences lie in the mechanics and best practices to use to approach the different social networks, setting them up, finding the best ways to become efficient while using them, and discovering the best ways to work all of this into your busy days.

Is social media worth it? Yes, it is, but only if you incorporate the best practices that will help you stand out from others who seem to like to use these platforms as broadcasters, and not as ways to find, nurture, and protect the relationships that are important to the business you are running, which is your practice.

You decide. I’d love to know what you think, or if you have anything to add.Do you have a moment to share my blog post?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing practices. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

 

Myrland Marketing Motivation: Marketing Is Never Boring

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Lawyers, Marketing and Business Development Are Never BoringMyrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

Marketing & business development are never boring once you realize this is all about others.
What can you do to connect?
What can you do to serve?
What can you do to help them solve their problems?
What can you do to protect them?
This is the foundation.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing practices. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital media and technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, Your Law Practice Isn’t Your Hobby

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Lawyers, Your Law Practice Is Not Your HobbyThere are things you do because they are fun to do when you aren’t doing anything else. You enjoy them. They are a form of release or pleasure. Those are hobbies, right?

For me, those are:

  • Working out
  • Spending time with my husband and 2 adorable Yellow Labs
  • Riding my new bike, and
  • …traveling if I had more time, and my pups would stop having knee surgeries (5 this year, but who’s counting?).

There are also things you do when you are doing something else. That something else is work. It is your job. More importantly, it is your career. It is the practice of law. It is the skilled, intelligent, important work you do every day to help protect your clients.

You Own and Operate A Business

It is a business that runs every second of every day. Whether you are actively working in or on your business, and whether you are in your office, on your phone, on your laptop, when you are physically at your firm, or sneaking in a few hours of rest overnight, it goes on with or without you until the day you retire.

Whether you are part of a firm of other attorneys and legal professionals, or you are a one-person band, you still own and operate a business that you are responsible for.

Your Clients’ Shoes

Putting yourself in your clients’ shoes can help put things in perspective. Because it is a business they are running, they need to get serious and treat it that way. How do you and others advise your clients to help them run the most profitable, secure, protected businesses they can?

Do you think about ways to help keep them in business? Do you suggest actions that need to be performed to make sure they are there tomorrow, in 3 months, or in 3 years? I’ll bet you do.

You Are Like Your Clients, Aren’t You?

Your clients’ businesses are either shrinking, growing, or standing still. The same is true for yours.

Do you:

  1. Show up, letting others know you exist?
  2. Communicate what kind of law you practice, and what that means?
  3. Listen to your clients and potential clients, constantly learning what is on their minds, both good and bad?
  4. Connect with others who share your passion for your area of expertise?
  5. Do anything to stand out from your competitors when it comes to the way you communicate?
  6. Do any planning that will help match your skills with your clients’ needs?

It’s Not Fair

I know, time is in short supply. Trust me, I run my own business, too, so I completely understand where you are coming from. Because of that, number 6 above is critical in order to accomplish numbers 1 through 5. I don’t want you to spend any more time treating your business like a hobby that you only have time to do when you aren’t working. That’s not fair to you, and it’s not fair to those you could be serving with your knowledge.

I want you:

  • To figure out who your potential clients are
  • To identify where your clients are
  • To send the right messages to the right people
  • To help them understand how you can help them
  • To stand out from the sea of lawyers that allegedly do what you do for a living

I Want You To Succeed

Hobbies are important. They are probably critical for your relaxation and sanity in the midst of practicing law. Running your business, your practice, in ways that will help you thrive tomorrow, in 3 months, or in 3 years, is also critical. I want you to succeed, and I know you want that, too.

Take the time. Your clients and your business are worth it. Who knows? You might even find a way to incorporate your hobby into your business. Now we’re talking, right?!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Myrland Marketing Motivation: I Could Grow My Practice If…

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I Could Grow My Law Practice If

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

What is one skill you need to grow your practice?

It can be big or small.

Do you know how to do it?

If not, ask for help from someone you trust.

If you do know how, then start doing it today.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, What Are You Waiting For?

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Lawyers, What Are You Waiting For?The level of frustration among lawyers irritated because their cases and expertise aren’t being picked up by media is not decreasing. I continue to hear the same comments on a regular basis.

“This was a major case. Why didn’t anyone pick it up?”

“I’ve been doing this long enough that they should know to come to me for a comment on this subject.”

“My marketing people should see to it that I get mentioned for this type of story.”

“We have PR people for that.”

Enough Already!

It’s time, no, it’s past time for you to take the bull by the horns and tell your own story, or to add to the story others are trying to help you tell.

Because of social and digital media, the world has never been closer. If you are sitting back, just waiting for someone else to discover you, you aren’t living in the real world. You have tools at your disposal that can help you tell the world what you do.

Stop sitting back hoping your phone will ring, that email will come in, that reporter will approach you on the conference, that blogger will think to include you in the latest post, that trade journalist will miraculously mention your name, or any other of a host of ways lawyers relied upon in the past.

How Are You Supposed To Do It?

Alright, I’ll get you started with a few easy ways:

  • You can use your own tools in a second by pushing the power button on your phone and going live on several livestreaming platforms we have been given, such as Facebook Live, Huzza, and Periscope, to name a few.
  • Worried about live video? Fine, put your phone on a tripod or a clamp, and record your message. Do it a few times until you like it. Post it with a comment about what your message is about.
  • You can get on LinkedIn and begin turning your most important contacts into connections by actually talking to them about what they are writing.
  • Post on your firm’s Facebook page about an important ruling.
  • Follow and talk to media that cover your area on Twitter. Put them in a list so you can find them fast when you only have a minute.
  • Write a blog post about a recent development in your practice area.
  • Don’t have a blog? Fine, crank up LinkedIn Publisher and create your own. With the new format, it’s easier than ever.
  • Create a podcast where you interview influencers in your area. Discuss. Debate. Agree. Disagree.
  • Don’t have the resources for a podcast? Create audio recordings using GarageBand or Audacity, then place them on your website until you get the resources to turn them into a podcast.

It Has Never Been Easier

I could go on, but I think that’s a good start. What I want you to take away from this is that it has never been easier to tell your own story than it is right now. The tools are many, and they are easy to come by.

Stop waiting for others to tell your story, or to tell it right. Sure, engage your marketing and PR professionals to help, but stop thinking this isn’t also your job.

Gone are the days when business walked in the door because you were the best around. You might still be the best, but guess what? There are several others who think the same thing.

Be The One

Be the one who goes out of his/her way to be visible, to be vocal, to be smart, to be a connector, to be a problem solver, to be empathetic, to show what you do by using the social and digital tools you have at your fingertips to tell your own wonderful story.

Yes, with social and digital media, the world is close. Connect. Be the one. Tell your own story.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, Are You Drowning In A Mosh Pit of Content?

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Lawyers, Are You Drowning In A Mosh Pit of Content?How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?

I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am exposed to on a daily basis.

Go, Just Start Writing Content….No!

In recent years, many experts have suggested you need to get out there and start creating content. “Go…just go, and start writing! Get it out there!” They have told you you need to write more often, you need to speak more often, you need to get on Twitter and Tweet more often, you need to post status updates and articles on LinkedIn, you need to post on your Facebook page, you need to send more emails, and on and on and on.

What we’ve discovered is there is so much content out there that we are now drowning in a sea of content. It almost feels like we have been thrown into a mosh pit of content. It might be valuable, but it’s hard to know because there’s just too much of it.

Content Marketing Must Evolve. We Must Evolve.

Content marketing must now evolve to a more sophisticated practice of planning out messages that flow in a sequence to the people we have identified in our marketing and business development plans. These messages need to be ready and available at the appropriate time when they have questions, interests, challenges or curiosity about some aspect of the topics you focus on in your practice.

It is now critical to emerge from this sea of content, this mosh pit of random acts of content, and be more thoughtful about what we are creating, producing and posting.

I don’t want people to establish a perception of the content you are distributing as though these are just posts or messages that you felt you had to produce everyday to keep up. I want your readers, clients and connections to think your content is valuable, that it speaks to what is on their minds, that it somehow resonates with them, and that it comes from someone who thinks about what he or she is writing or saying, vs. just producing content to fill up available space.

You Are Better Than That

I want you to start thinking about why you are producing what you are producing, and for whom you are producing it, vs. just trying to get massive amounts of content out there every day in hopes of it being discovered. You might end up producing content every day once you get your rhythm down, but focus first on creating messages that speak to these typical marketing and business development plan components: 

  1. What are your goals? What are you trying to accomplish over the next few months?
  2. Who are your clients?
  3. Who do you want to be your clients?
  4. What needs or challenges do those people have?
  5. How do those needs match up against your skills and knowledge?
  6. What messages do you want them to know that blend #4 and #5?
  7. Where do they spend time, both online and offline?
  8. How do they consume news, education and industry developments?

Strategic and Valuable

Content marketing is great, but only if it is strategic and provides value. Following steps like those above will help with the strategic part. Your brain and research produce the valuable part.

Your Brand Is At Stake

Remember that your brand travels along with your content. The information you post…your wisdom, your content, needs to be wise and valuable, and representative of the fine brand that you have spent so much time building.

Take care of that brand. Produce content that matches what your clients and potential clients care about.

You have this. Go get ’em!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyers

Nancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

[BREAKING] LinkedIn Ventures Into Video

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LinkedIn Launches VideoThose of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment.

LinkedIn Could Become A Leader

As an early user and student of livestreaming platforms such as Periscope, Blab and Facebook Live, and others that are now being developed, I had hoped LinkedIn would acquire Blab, the livestreaming and chat platform that allows live conversations of up to four people, accompanied by the ability of viewers to engage in chat off to the side. This type of multi-user platform would result in the integration of webinars and news platforms, enabling LinkedIn to become a leader in delivering live news and information to its 433-million user base of professionals.

Not Quite Livestreaming, But I’m Hopeful

LinkedIn hasn’t gone as far as livestreaming yet, but it is stepping into video. In a Facebook group I’m in, Cathy Hackl alerted us to this developing story.

This morning, TechCrunch’s reported:

LinkedIn, the social platform for people to network and look for work that’s getting acquired by Microsoft for $26 billion, is taking the wraps off a new feature that it hopes will get more of its 433 million users moving — literally and figuratively — when it comes to engaging with the site: today, LinkedIn is taking its first foray into video content, created by users and hosted by LinkedIn itself.”

Influencers First

As I have watched on other platforms with new, shiny features and apps, LinkedIn video will initially only be available to a select group of 500 “influencers.” It is being launched via their new Record app, which is only available to those influencers at this time. I am certain that will change.

In the article, TechCrunch states:

“LinkedIn will start first with videos created by LinkedIn ‘Influencers’ — an invitation-only group of 500 LinkedIn users who have significant numbers of followers and who regularly post content to the site — who will be making videos that are short, 30-seconds-or-less responses to questions put to them specifically or to the community at large.”

Q&A Style Like Quora

If you’ve spent any time on Quora, this initial foray into video for LinkedIn will remind you of Quora’s short Q & A format, allowing subject matter experts to show off their knowledge.

LinkedIn started with a question by Reid Hoffman, Executive Chairman and Co-Founder of LinkedIn, who asked influencers about Artificial Intelligence:

“What is the first thing in your office AI will take over?”

LinkedIn's Reid Hoffman Asks First Question On Record

As you can see, there are a few Influencers who chose to answer Reid’s question:

LinkedIn's Reid Hoffman's First Question To Influencers

No Charge For Now

It appears there will initially be no charge for this new feature, and no ads at this time. We will see how this unfolds as LinkedIn has a premium product that has exclusive features. I think it would be wise to keep this as a free feature because LinkedIn needs to compete with other video and livestreaming platforms that have come on strong.

Hopeful This Evolves Into Livestreaming

My hope continues to be that this will evolve into the ability to livestream, or to launch another app that will allow that. Watching video answers on a specific topic can be interesting, and certainly provides opportunity for you to show your expertise in specific areas, but the addition of livestreaming would allow you the ability to go directly to your connections at a moment’s notice when news and information are fresh, which is an amazing addition to the intimate connection video can enable between you and your clients.

For now, LinkedIn has video. Stay tuned.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyers

Nancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Myrland Marketing Motivation: I Don’t Have Time.

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Lawyers, I Don't Have Time: Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

How many times do you think or say “I don’t have time?”

Let’s talk about that. What don’t you have time for?

What are you doing instead of what you should be doing?

Is it fear of the unknown that keeps you from making the time to do what you know would advance your business?

Is it sheer overwhelm from the volume of information available to you that causes you to get lost in other tasks that don’t pay your bills?

Is it fear of looking, doing or saying something silly that keeps you from finding the time?

Is it fear of what the other person will say when you find the time to approach them?

Just this time, fight that feeling and do that one thing you know you should be doing, but “don’t have the time” to do.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyers

Nancy Myrland is a Marketing, Content, Digital & Social Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

Lawyers, Are Your Competitors Spying On You?

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Lawyers, Are Your Competitors Spying On You?I was just listening to Pat Flynn record an episode of his podcast, Let’s Ask Pat. He was recording it on Periscope, a livestreaming app, allowing his viewers to watch live while he conducts business. He was answering a question from someone who was curious what to do when her competition follows her content. Pat inspired me to answer that question for my attorney clients.

Do You Suspect Your Competition Is Spying On You?

Do you suspect your competitors are following you on social media, or subscribing to your newsletter or blog, or looking at your contacts on LinkedIn, Twitter and Facebook so that they can watch what you’re doing?

Even if you don’t suspect it, they are.

First, let’s back up a minute.

[Tweet “Let’s back up a minute. These people you think are your competitors might not be after all. “]
  • Do they do the exact same thing you do?
  • Do they have your same skill set?
  • What about the exact experiences and background you bring to the table when you advise your clients?
  • Do they occupy the geographic space you occupy?
  • Do they have your same personality?
  • Do they approach clients and matters the same way you do?
  • Have they had to work their way through the same challenges and adversity you have?
  • Do they work for the same firm?
  • Do they have the same set of clients you have that give you a rich, unique view of your practice area and issues?

Your Mind Is Valuable Real Estate

I have a feeling the answer to most of the questions above is “no.”

One caution for you:

[Tweet “We often let those we perceive as competition occupy a space in our minds they don’t deserve.”]

We get stuck in a rut because we compare ourselves to them, thinking they are doing something better than we are, or they are smarter, or must be attracting more or better business because they’re so visible.

We get all tied up in knots thinking we are losing market or client share to them when we aren’t always sure that is the case. Yes, we sometimes find out someone else won the business we were being considered for because our potential or current clients tell us that happened, but I’m not talking about those definitive, black and white cases where the facts are, indeed, facts.Competition for Lawyers

I’m talking about the times when we observe others we put into the category of competition. We often have the tendency to let what they are doing defeat us, or cause us to stray from our real job and goals because we think they are doing it better, or because we simply want to beat them at some game we invent in our minds that doesn’t actually exist.

We Are No Different Than They Are

Why do we think that? Why do we think they are doing something better than we are? Because we spy on them! We are often no different than that which concerns us about them.

[Tweet “We are, or should be, in the game of intellectual spying.”]

What do we do?

  • We follow (or at least watch) them in social media.
  • We peek at their followers on Twitter.
  • We might even take a look at their connections on LinkedIn.
  • We see who they talk to on Facebook.
  • We subscribe to their blogs, sometimes even with an anonymous name, sometimes not.
  • We go incognito, and look at their LinkedIn profile and posts so they won’t know it’s us.
  • We sign up for their free ebook or tip sheet.
  • …and so on.

That’s Okay!

You know what? That’s all okay!

Whether they are doing it to you, or you are doing it to them, this doesn’t have to be a major issue. What good can come from intellectual spying on either side? Well, it is often the case that someone is going to:

  • Be smarter
  • Be wiser
  • Be more aware of issues that are important
  • Be ready for market activity when it happens
  • Be motivated to stop procrastinating, and get some work done
  • Form alliances with those who complement our business
  • Cultivate referral sources from people who are conflicted out of matters

I never want you to copy exactly what you see someone else doing. That would be unethical, and sometimes illegal depending on what was copied, and….well….not nice.

But that’s definitely not what I’m talking about here. I’m talking about your competitors watching you, and you watching them…all to to become better and smarter at what you do.

Bottom LineBottom Line - Lessons For Lawyers

Whether someone is subscribing to your content, or you are subscribing to theirs, I wouldn’t spend a lot of time trying to manage it, or deleting them from your database, or blocking them on social media. They are going to resubscribe at some point, or are going to find it elsewhere, so why spend your valuable time managing others who think they need to be like you?

They’re not like you. You’re not like them. Don’t get distracted by activity that isn’t moving you closer to your goals…YOUR GOALS…not someone else’s.

  • Let it go.
  • Learn from others.
  • Let them learn from you if they want to.
  • Watch out for your intellectual property. That’s a different issue.
  • Don’t get so consumed by worrying about someone you perceive as competition when they are not.
  • Continue doing what you do best.
  • Shine as the lawyer you know how to be.
  • Demonstrate your intellect through what you say, do and publish.
  • Welcome those who think they want or need to learn from you.
  • Learn what you really need and want to learn from others.
  • Mind your business and your practice…not theirs.

What About You?

Do you suspect others subscribe to you, follow you, or watch what you’re doing because they are practicing intellectual spying? Do you subscribe to content to stay ahead of your professional curve? I know I do.

Thank to Pat Flynn for inspiring today’s post!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Speaker, Trainer & Advisor, helping lawyers and legal marketers grow by integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early and constant adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.