Myrland Marketing Moment: LinkedIn Skills’ Endorsements…Should You Reciprocate?

Nancy Myrland All Posts, LinkedIn, Myrland Marketing Moments, Social Media Leave a Comment

Myrland Marketing Moments are short, direct, to-the-point Marketing words of advice that only take a “Moment” to read.
For more on LinkedIn Skills’ Endorsements, you might find these two posts informative:
LinkedIn Skills’ Endorsements: What’s Going On? and
LinkedIn Skills’ Endorsements – Part 2: Take Control of Your Skills

Nancy Myrland is a Marketing and Business Development Plan Consultant, and a Content, Social …

MYRLAND MARKETING MOMENT

Nancy Myrland All Posts, Myrland Marketing Moments, Social Media 5 Comments

Myrland Marketing Moment:
Blog posts don’t always have to be keynote-worthy. Sometimes short is better!
 
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MYRLAND MARKETING MOMENT: VERSION 1.17.11

Nancy Myrland Myrland Marketing Moments 7 Comments



“Myrland Marketing Moment:
Do you have 2011 Goals?  Today, write 1-4 on a piece of paper, then write them!”

Let’s Discuss:
It’s January 17, 2011.
If you haven’t written your Marketing Plan, there’s still time.
Everyone needs to do this, not just rainmakers, salespeople, managers and CEOs.  If you have a job, a career, and serve internal or external clients or customers, you need …

THESE ARE JUST TOOLS

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Social Media 9 Comments

This is the Myrland Marketing Moment I shared yesterday:

Myrland Marketing Moment:You know these are just tools we’re using, right? Have you decided what you’re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read posts and watch video of people …

DON’T BE A HIT AND RUN!

Nancy Myrland All Posts, Business Development/Sales, Myrland Marketing Moments, Social Media 3 Comments

This post was originally published on April 26 in Susan Cartier Liebel’s blog, Build A Solo Practice at SPU. SPU is Solo Practice University, a successful web-based educational and professional networking community for lawyers and law students.  Thanks to Susan for asking me to guest blog.
One of the marketing messages I use to communicate with my clients the Myrland Marketing Moment.  …

SERIOUSLY, DO YOUR CLIENTS KNOW?

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Training in Client Service and Business Development/Sal 7 Comments

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like & trust us.  Do we let clients know how we feel about them?
I’ve been in legal and professional services marketing for a long time, and one of the goals has …

IT’S TIME TO INVEST

Nancy Myrland All Posts, Myrland Marketing Moments, Networking, Social Media 8 Comments

A few times a week, I send out short marketing words of wisdom on LinkedIn, Facebook and Twitter called Myrland Marketing Moments.  They are always fewer than 120 characters as I want to leave room for those kind enough to share, or ReTweet, them on Twitter.  Twitter only allows us 140 characters, so leaving space for others to add their …

MARKETING IS NOT A SPRINT. IT’S A MARATHON. STAY THE COURSE!

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments Leave a Comment

MARKETING IS NOT A SPRINT. IT’S A MARATHON.
STAY THE COURSE!
This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time.
Here are a few nuggets of advice to help you put your marketing …

TAKE ADVANTAGE OF THE SILENCE

Nancy Myrland Marketing Strategy, Myrland Marketing Moments Leave a Comment

Myrland Marketing Moment for June 15, 2009:
Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence!
We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the globe. I talked to a …

MAKE ME LIKE YOU – I DARE YOU!

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Myrland Marketing Moments, Social Media Leave a Comment

I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:“Myrland Marketing Moment: Twitter is not a direct response, ‘call now’ sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think I was a bit hasty …