The Best Social Network For Lawyers, or Anyone, Is…

Nancy Myrland All Posts, Marketing Strategy, Social Media 17 Comments

An interesting question was posed on a legal marketing forum of which I am a member.  The question had to do with a recommendation for the most effective online social network for lawyers.
I will share my answer with you here in case you are working through the same thought process.
This is an interesting and important question.  I’ve spent the past …

SERIOUSLY, DO YOUR CLIENTS KNOW?

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Training in Client Service and Business Development/Sal 7 Comments

Yesterday’s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like & trust us.  Do we let clients know how we feel about them?
I’ve been in legal and professional services marketing for a long time, and one of the goals has …

A 7-STEP REFERRAL RECOGNITION PROGRAM

Nancy Myrland Marketing Strategy, Referral Recognition 2 Comments

Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy of recommending to others. It …

SALES OR BUSINESS DEVELOPMENT–DOES IT MATTER?

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with our potential/clients, we would be …

MARKETING IS NOT A SPRINT. IT’S A MARATHON. STAY THE COURSE!

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments Leave a Comment

MARKETING IS NOT A SPRINT. IT’S A MARATHON.
STAY THE COURSE!
This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time.
Here are a few nuggets of advice to help you put your marketing …

TAKE ADVANTAGE OF THE SILENCE

Nancy Myrland Marketing Strategy, Myrland Marketing Moments Leave a Comment

Myrland Marketing Moment for June 15, 2009:
Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence!
We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the globe. I talked to a …

MAKE ME LIKE YOU – I DARE YOU!

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Myrland Marketing Moments, Social Media Leave a Comment

I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:“Myrland Marketing Moment: Twitter is not a direct response, ‘call now’ sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think I was a bit hasty …

IT’S 2009 – DO YOU KNOW WHERE YOUR BRAND IS?

Nancy Myrland All Posts, Marketing Strategy Leave a Comment

There is an interesting discussion developing on a few listservs of which I am a member about guerilla marketing tactics, specifically the T-Mobile tactic which has now gone viral,
http://www.youtube.com/watch?v=mUZrrbgCdYc. 
It got me thinking about ways for you to communicate the brand of your firms so I thought I would share it with you here as well.  These are important times for us to keep …

WHAT’S IN A NAME CHANGE?

Nancy Myrland All Posts, Marketing Strategy Leave a Comment

Name change marketing and acceptance is extremely important.  Shortening of a name such as Ice Miller, a firm based in Indianapolis, is a different topic than a complete name change.  The community and Ice Miller’s client base had likely already changed the name of the firm on their own.  That is a common trend.  In some cases, firm names have become …