SOCIAL MEDIA: DON’T DO IT…STAY AWAY!

Nancy Myrland All Posts, Marketing Strategy, Social Media 12 Comments

Kevin O’Keefe, owner of LexBlog, wrote a post the other day about measuring social media.
He was referring to another post written by Seth Godin about trying to measure the unmeasurable.  He wrote about lawyers and law firms and their skepticism of Social Media usage because they don’t know how to measure it.
Kevin discussed not holding out because you haven’t figured …

SHOULD YOU BE USING SOCIAL MEDIA?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

There’s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It’s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share our knowledge with people all …

THE KEY TO SELLING IS…..

Nancy Myrland All Posts, Business Development/Sales, Marketing Strategy, Training in Client Service and Business Development/Sal 4 Comments



Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it’s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend money for your services, or you …

THESE ARE JUST TOOLS

Nancy Myrland All Posts, Marketing Strategy, Myrland Marketing Moments, Social Media 9 Comments

This is the Myrland Marketing Moment I shared yesterday:

Myrland Marketing Moment:You know these are just tools we’re using, right? Have you decided what you’re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read posts and watch video of people …

MARKETING: A CONSTANT TAP ON THE SHOULDER

Nancy Myrland All Posts, Marketing Strategy 4 Comments

Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
“We have one chance to market this new service to our target audience.”
Those who know me know that comment got my wheels turning.  I then shared the following:
“I have a different perspective on that.  I think …

Let’s Give ‘Em Something To Talk About

Nancy Myrland All Posts, Marketing Strategy, Social Media 12 Comments

Over the years, even starting when I was in sales right out of college, I’ve heard many versions of the following comment from my clients:
“My business relies completely on word of mouth.  I don’t need marketing.”
It’s hard to believe anyone still says that today, but, alas, they do.  I’ve heard it with my own two ears.  You say your business …

WHAT PROBLEMS DO YOU SOLVE?

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal 15 Comments

A while back, while reading David Meerman Scott’s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with me as it applies to …

YES, THIS TAKES TIME!

Nancy Myrland All Posts, Marketing Strategy, Social Media 4 Comments

A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo.  Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to make Social Media efforts successful.  He also said the marketing consultants he has observed are also telling lawyers …

DON’T BE A HIT AND RUN

Nancy Myrland All Posts, Marketing Strategy, Social Media 1 Comment

As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel, Founder of Solo Practice University, recently asked me if I would be interested in guest blogging on her Build A Solo Practice at SPU, or Solo Practice University, blog.  Solo Practice University is a successful web-based educational and professional networking community for …