A Message To Law Firm Management: Put Me In Coach. I’m Ready To Play.

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years.  I’ll call my friend Mark because, well, that is his name.
What Are The Biggest Challenges For Legal Marketers?
I was …

WHAT THE FACEBOOK IPO CAN TEACH US ABOUT MARKETING & BUSINESS STRATEGY

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

This morning I read an interesting post about the Facebook IPO by Innosight Manager Rebecca Waber on one of Harvard Business Review’s blogs.  It was titled The Facebook Investor You Never Want To Become.
Rebecca writes about the approach used by many investors of Facebook stock, which was to use “availability bias” in making their decision to buy the stock. Rebecca tells us …

3 EASY WAYS TO GET A HEAD START ON 2012

Nancy Myrland All Posts, Marketing Strategy 4 Comments

I have them.
You have them.
Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year.
Perhaps you didn’t get to them because:

You were just too busy.
You didn’t know where to start.
You had too many choices, and became overwhelmed.
You were afraid of failing.
You didn’t want to hear “no.”
You let administrative tasks get in the way.
It …

SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?

Nancy Myrland All Posts, Marketing Strategy, Social Media 10 Comments

Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should reside within an organization.
Some in …

2 Truths About Social Media – Part One

Nancy Myrland All Posts, Marketing Strategy, Social Media 13 Comments

A discussion that is taking place with increasing frequency revolves around how to integrate Social Media into our existing business practices.
Two points I always include in my Marketing and Social Media presentations are:

Social Media Must Be Integrated
The Effects of Social Media are Cumulative

We will deal with #2 in the next post, but today let’s talk about the absolute necessity for …

IS YOUR MARKETING MUSCLE FIT?

Nancy Myrland Marketing Strategy 1 Comment

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Stick with me.  This makes sense.  I promise!
First, let’s look at what happens when we decide to get fit.
If we are serious:

We decide fad diets, and yo-yo, up-and-down behavior aren’t getting us anywhere.  In fact, they might be making us unfit.
We might decide there’s something that just ISN’T happening, but we know it needs to.
We might decide there’s something …

SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?

Nancy Myrland All Posts, Marketing Strategy, Social Media 2 Comments

A suggestion many give when asked how to use Social Media is:
“Just be yourself, and it will all work out.”
The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for years.  It’s second nature to …

FIRM LEADERSHIP: PLANNING & BUDGETING

Nancy Myrland All Posts, Marketing Strategy 4 Comments

In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll be here when you get back.
Now …

FIRM LEADERSHIP: PLEASE STOP IT!

Nancy Myrland All Posts, Marketing Strategy 14 Comments

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out what the norm is in the …

NUTS AND BOLTS

Nancy Myrland All Posts, Marketing Strategy 5 Comments

I can still remember the wonderful gift of a gas grill our dear friends gave us when we got married 23 years ago.  That grill came in a box, with about 150,000 parts and a set of directions.
I call it Divorce Court In A Box….just kidding….kind of.
The next grill we bought, which was a few years ago, was all in …