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	<title>Myrland Marketing Minutes &#187; Marketing Strategy</title>
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	<link>http://www.myrlandmarketing.com</link>
	<description>Strategic Social Media: Making Social Media Make Sense</description>
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		<title>3 EASY WAYS TO GET A HEAD START ON 2012</title>
		<link>http://www.myrlandmarketing.com/2011/12/3-easy-ways-to-get-a-head-start-on-2012/</link>
		<comments>http://www.myrlandmarketing.com/2011/12/3-easy-ways-to-get-a-head-start-on-2012/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 10:15:25 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2012 Marketing Plan]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Google Alert]]></category>
		<category><![CDATA[Jump Start the New Year]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Plan for 2012]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=2156</guid>
		<description><![CDATA[
I have them.
You have them.
Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year.
Perhaps you didn&#8217;t get to them because:

You were just too busy.
You didn&#8217;t know where to start.
You had too many choices, and became overwhelmed.
You were afraid of failing.
You didn&#8217;t want to hear &#8220;no.&#8221;
You let administrative [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2011/12/3-easy-ways-to-get-a-head-start-on-2012/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SOCIAL MEDIA: WHO SHOULD LEAD THE CHARGE?</title>
		<link>http://www.myrlandmarketing.com/2011/06/social-media-who-should-lead-the-charge/</link>
		<comments>http://www.myrlandmarketing.com/2011/06/social-media-who-should-lead-the-charge/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 05:00:08 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Arment Dietrich]]></category>
		<category><![CDATA[Baker & Daniels]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social media marketing]]></category>
		<category><![CDATA[Time Warner]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Who's In Charge?]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1807</guid>
		<description><![CDATA[Gini Dietrich, CEO of Arment Dietrich, wrote a post this week, asking where Social belongs in an organization.
The topic came up for her recently when she guest-hosted a Wednesday night #bizforum discussion on Twitter.
One of the questions that came up during the hour-long discussion had to do with where Social Media marketing and communication should [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2011/06/social-media-who-should-lead-the-charge/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>2 TRUTHS ABOUT SOCIAL MEDIA &#8211; PART ONE</title>
		<link>http://www.myrlandmarketing.com/2011/05/2-truths-about-social-media-part-one/</link>
		<comments>http://www.myrlandmarketing.com/2011/05/2-truths-about-social-media-part-one/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 03:25:11 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1523</guid>
		<description><![CDATA[

Follow @NancyMyrland


﻿A discussion that is taking place with increasing frequency revolves around how to integrate Social Media in to our existing business practices.
Two points I always include in my Marketing and Social Media presentations are:

Social Media Must Be Integrated
The Effects of Social Media are Cumulative

We will deal with #2 in the next post, but today [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2011/05/2-truths-about-social-media-part-one/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>IS YOUR MARKETING MUSCLE FIT?</title>
		<link>http://www.myrlandmarketing.com/2011/02/is-your-marketing-muscle-fit/</link>
		<comments>http://www.myrlandmarketing.com/2011/02/is-your-marketing-muscle-fit/#comments</comments>
		<pubDate>Wed, 09 Feb 2011 04:54:25 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Get Fit]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Strategic Marketing]]></category>
		<category><![CDATA[Strategic Plan]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1428</guid>
		<description><![CDATA[

Follow @NancyMyrland



Stick with me.  This makes sense.  I promise!
First, let&#8217;s look at what happens when we decide to get fit.
If we are serious:

We decide fad diets, and yo-yo, up-and-down behavior aren&#8217;t getting us anywhere.  In fact, they might be making us unfit.
We might decide there&#8217;s something that just ISN&#8217;T happening, but we know it needs [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2011/02/is-your-marketing-muscle-fit/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?</title>
		<link>http://www.myrlandmarketing.com/2010/12/social-media-just-be-yourself-are-you-sure-about-that/</link>
		<comments>http://www.myrlandmarketing.com/2010/12/social-media-just-be-yourself-are-you-sure-about-that/#comments</comments>
		<pubDate>Tue, 14 Dec 2010 17:32:41 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business Plans]]></category>
		<category><![CDATA[Find Your Voice]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[Professional Services Firms]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1189</guid>
		<description><![CDATA[

A suggestion many give when asked how to use Social Media is:
“Just be yourself, and it will all work out.”
The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/12/social-media-just-be-yourself-are-you-sure-about-that/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>FIRM LEADERSHIP: PLANNING &amp; BUDGETING</title>
		<link>http://www.myrlandmarketing.com/2010/11/firm-leadership-part-2-planning-budgeting/</link>
		<comments>http://www.myrlandmarketing.com/2010/11/firm-leadership-part-2-planning-budgeting/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 14:30:29 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2011 Planning]]></category>
		<category><![CDATA[Budgeting]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[Zero-Based Budget]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1141</guid>
		<description><![CDATA[
In yesterday&#8217;s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven&#8217;t read it yet, I invite you to please take a moment to&#8230;it won&#8217;t take long.
Go ahead, I&#8217;ll be [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/11/firm-leadership-part-2-planning-budgeting/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>FIRM LEADERSHIP: PLEASE STOP IT!</title>
		<link>http://www.myrlandmarketing.com/2010/11/firm-leadership-please-stop-it/</link>
		<comments>http://www.myrlandmarketing.com/2010/11/firm-leadership-please-stop-it/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 13:10:00 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Strategic Plan]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1133</guid>
		<description><![CDATA[
Ah, the 4th quarter.
It&#8217;s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out what [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/11/firm-leadership-please-stop-it/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>NUTS AND BOLTS</title>
		<link>http://www.myrlandmarketing.com/2010/11/nuts-and-bolts/</link>
		<comments>http://www.myrlandmarketing.com/2010/11/nuts-and-bolts/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 16:29:18 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2011 Plan]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[Instructions]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing plans]]></category>
		<category><![CDATA[Nuts and Bolts]]></category>
		<category><![CDATA[Planning]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1051</guid>
		<description><![CDATA[


Follow @NancyMyrland

﻿I can still remember the wonderful gift of a gas grill our dear friends gave us when we got married 23 years ago.  That grill came in a box, with about 150,000 parts and a set of directions.
I call it Divorce Court In A Box&#8230;.just kidding&#8230;.kind of.
The next grill we bought, which was a [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/11/nuts-and-bolts/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>SOCIAL MEDIA: DON&#8217;T DO IT&#8230;STAY AWAY!</title>
		<link>http://www.myrlandmarketing.com/2010/11/social-media-dont-do-it-stay-away/</link>
		<comments>http://www.myrlandmarketing.com/2010/11/social-media-dont-do-it-stay-away/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 13:48:09 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Analysis Paralysis]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Kevin O'Keefe]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Social Media Measurement]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=1017</guid>
		<description><![CDATA[﻿﻿﻿﻿Kevin O&#8217;Keefe, owner of LexBlog, wrote a post the other day about measuring social media.
He was referring to another post written by Seth Godin about trying to measure the unmeasurable.  He wrote about lawyers and law firms and their skepticism of Social Media usage because they don&#8217;t know how to measure it.
Kevin discussed not holding [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/11/social-media-dont-do-it-stay-away/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>SHOULD YOU BE USING SOCIAL MEDIA?</title>
		<link>http://www.myrlandmarketing.com/2010/10/should-you-be-using-social-media/</link>
		<comments>http://www.myrlandmarketing.com/2010/10/should-you-be-using-social-media/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 13:22:04 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Plan]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=945</guid>
		<description><![CDATA[There&#8217;s a lot of excitement out there revolving around Social Media, and how to use it to build relationships and grow your business.
It&#8217;s easy to get excited, or feel passionate, about these relatively new tools as they have the ability to distribute our messages, advance our causes, find those from whom to learn and share [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/10/should-you-be-using-social-media/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>THE KEY TO SELLING IS&#8230;..</title>
		<link>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/</link>
		<comments>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:45:14 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Listening Skills]]></category>
		<category><![CDATA[LM Berry]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=919</guid>
		<description><![CDATA[﻿

Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it&#8217;s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend money [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>THESE ARE JUST TOOLS</title>
		<link>http://www.myrlandmarketing.com/2010/09/these-are-just-tools/</link>
		<comments>http://www.myrlandmarketing.com/2010/09/these-are-just-tools/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 11:31:58 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jay Baer]]></category>
		<category><![CDATA[Juli Barcelona]]></category>
		<category><![CDATA[Justin Brackett]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=890</guid>
		<description><![CDATA[﻿﻿﻿﻿This is the Myrland Marketing Moment I shared yesterday:
Myrland Marketing Moment:You know these are just tools we&#8217;re using, right? Have you decided what you&#8217;re building?

I was inspired to write this because in the span of 3 hours yesterday morning, in the midst of a few projects I was working on, I continued to read posts [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/09/these-are-just-tools/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>MARKETING: A CONSTANT TAP ON THE SHOULDER</title>
		<link>http://www.myrlandmarketing.com/2010/09/marketing-a-constant-tap-on-the-shoulder/</link>
		<comments>http://www.myrlandmarketing.com/2010/09/marketing-a-constant-tap-on-the-shoulder/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 12:03:50 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=834</guid>
		<description><![CDATA[﻿﻿Yesterday I was part of a discussion about how to market a new service a company was thinking about launching.  One of the participants commented:
&#8220;We have one chance to market this new service to our target audience.&#8221;
Those who know me know that comment got my wheels turning.  I then shared the following:
&#8220;I have a different [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/09/marketing-a-constant-tap-on-the-shoulder/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>LET&#8217;S GIVE &#8216;EM SOMETHING TO TALK ABOUT</title>
		<link>http://www.myrlandmarketing.com/2010/09/lets-give-em-something-to-talk-about/</link>
		<comments>http://www.myrlandmarketing.com/2010/09/lets-give-em-something-to-talk-about/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 13:20:41 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Anne Murray]]></category>
		<category><![CDATA[Bonnie Raitt]]></category>
		<category><![CDATA[eNewsletters]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Public Speaking]]></category>
		<category><![CDATA[Social Media Consultant]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[WOMM]]></category>
		<category><![CDATA[Word of Mouth Marketing]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=729</guid>
		<description><![CDATA[

Over the years, even starting when I was in sales right out of college, I&#8217;ve heard many versions of the following comment from potential clients:
My business relies completely on word of mouth.  I don&#8217;t need marketing.

It&#8217;s hard to believe that anyone still says that today, but, alas, they do.  I&#8217;ve heard it with my own [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/09/lets-give-em-something-to-talk-about/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<title>WHAT PROBLEMS DO YOU SOLVE?</title>
		<link>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:53:58 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Pitch]]></category>
		<category><![CDATA[Problem-Solving]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=629</guid>
		<description><![CDATA[A while back, while reading David Meerman Scott&#8217;s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
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		<item>
		<title>THERE WILL ALWAYS BE A REASON</title>
		<link>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 02:13:34 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Interviews]]></category>
		<category><![CDATA[Client Satisfaction Interviews]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Law Firm Consulting]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Legal Social Media Consulting]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=549</guid>
		<description><![CDATA[There will always be reasons NOT to start something.  Can you relate to any of these?

I will not invest in the time it takes to write a Strategic Marketing Plan to guide my business and my actions toward success because I don&#8217;t know where to start.
I will not take the time to start a blog [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<item>
		<title>YES, THIS TAKES TIME!</title>
		<link>http://www.myrlandmarketing.com/2010/06/yes-this-takes-time/</link>
		<comments>http://www.myrlandmarketing.com/2010/06/yes-this-takes-time/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:21:35 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[AVVO]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Social Media Consulting]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=498</guid>
		<description><![CDATA[﻿A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo.  Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to make Social Media efforts successful.  He also said the marketing consultants he has [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/06/yes-this-takes-time/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>DON&#8217;T BE A HIT AND RUN</title>
		<link>http://www.myrlandmarketing.com/2010/04/dont-be-a-hit-and-run/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/dont-be-a-hit-and-run/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:54:41 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[LMA]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Solo Practice University]]></category>
		<category><![CDATA[SPU]]></category>
		<category><![CDATA[Susan Cartier Liebel]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=443</guid>
		<description><![CDATA[
As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel, Founder of Solo Practice University, recently asked me if I would be interested in guest blogging on her Build A Solo Practice at SPU, or Solo Practice University, blog.  Solo Practice University is a successful web-based educational [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/dont-be-a-hit-and-run/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS&#8230;..</title>
		<link>http://www.myrlandmarketing.com/2010/04/the-best-social-network-for-lawyers-is/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/the-best-social-network-for-lawyers-is/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 14:38:07 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategic]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=400</guid>
		<description><![CDATA[An interesting question was posed on a legal marketing forum of which I am a member.  The question had to do with a recommendation for the most effective online social network for lawyers.
I will share my answer with you here in case you are working through the same thought process.
This is an interesting and important [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/the-best-social-network-for-lawyers-is/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
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		<item>
		<title>SERIOUSLY, DO YOUR CLIENTS KNOW?</title>
		<link>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:00:28 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Know]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Like]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=391</guid>
		<description><![CDATA[Yesterday&#8217;s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like &#38; trust us.  Do we let clients know how we feel about them?
I&#8217;ve been in legal and professional services marketing for a long time, and [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<item>
		<title>A 7-STEP REFERRAL RECOGNITION PROGRAM</title>
		<link>http://www.myrlandmarketing.com/2009/07/a-7-step-referral-recognition-program/</link>
		<comments>http://www.myrlandmarketing.com/2009/07/a-7-step-referral-recognition-program/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 16:42:06 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[7-Step Program]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Recognition]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/07/23/a-7-step-referral-recognition-program/</guid>
		<description><![CDATA[Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/07/a-7-step-referral-recognition-program/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>SALES OR BUSINESS DEVELOPMENT&#8211;DOES IT MATTER?</title>
		<link>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/</link>
		<comments>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 13:37:47 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/07/14/sales-or-business-development-does-it-matter/</guid>
		<description><![CDATA[In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MARKETING IS NOT A SPRINT.  IT&#8217;S A MARATHON.  STAY THE COURSE!</title>
		<link>http://www.myrlandmarketing.com/2009/06/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 14:46:09 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/30/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/</guid>
		<description><![CDATA[MARKETING IS NOT A SPRINT. IT’S A MARATHON.
STAY THE COURSE!
This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time.
Here are a few nuggets of advice to [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>TAKE ADVANTAGE OF THE SILENCE</title>
		<link>http://www.myrlandmarketing.com/2009/06/take-advantage-of-the-silence/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/take-advantage-of-the-silence/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 19:16:12 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/15/take-advantage-of-the-silence/</guid>
		<description><![CDATA[Myrland Marketing Moment for June 15, 2009:
Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence!
We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/take-advantage-of-the-silence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE ME LIKE YOU &#8211; I DARE YOU!</title>
		<link>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:28:42 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/01/make-me-like-you-i-dare-you/</guid>
		<description><![CDATA[I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:&#8220;Myrland Marketing Moment: Twitter is not a direct response, &#8216;call now&#8217; sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>MY TWITTER GOALS AND STRATEGY</title>
		<link>http://www.myrlandmarketing.com/2009/02/my-twitter-goals-and-strategy/</link>
		<comments>http://www.myrlandmarketing.com/2009/02/my-twitter-goals-and-strategy/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:29:18 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/02/02/my-twitter-goals-and-strategy/</guid>
		<description><![CDATA[The other day I received an email from the CEO of a very well-respected sales training company.  He asked me about my use and philosophy about Twitter as he noticed there are times when I am quite active.  He also wondered about the amount of time it took me.  
I thought I&#8217;d share my response [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/02/my-twitter-goals-and-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>IT&#8217;S 2009 &#8211; DO YOU KNOW WHERE YOUR BRAND IS?</title>
		<link>http://www.myrlandmarketing.com/2009/01/its-2009-do-you-know-where-your-brand-is/</link>
		<comments>http://www.myrlandmarketing.com/2009/01/its-2009-do-you-know-where-your-brand-is/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 23:21:50 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/01/18/its-2009-do-you-know-where-your-brand-is/</guid>
		<description><![CDATA[There is an interesting discussion developing on a few listservs of which I am a member about guerilla marketing tactics, specifically the T-Mobile tactic which has now gone viral, 
http://www.youtube.com/watch?v=mUZrrbgCdYc.  
It got me thinking about ways for you to communicate the brand of your firms so I thought I would share it with you here as well.  These are important [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/01/its-2009-do-you-know-where-your-brand-is/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT&#8217;S IN A NAME CHANGE?</title>
		<link>http://www.myrlandmarketing.com/2009/01/whats-in-a-name-change/</link>
		<comments>http://www.myrlandmarketing.com/2009/01/whats-in-a-name-change/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 22:11:57 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/01/05/whats-in-a-name-change/</guid>
		<description><![CDATA[Name change marketing and acceptance is extremely important.  Shortening of a name such as Ice Miller, a firm based in Indianapolis, is a different topic than a complete name change.  The community and Ice Miller&#8217;s client base had likely already changed the name of the firm on their own.  That is a common trend.  In some [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/01/whats-in-a-name-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT IS THE NEXT &#8220;BIG THING?&#8221;</title>
		<link>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/</link>
		<comments>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 16:39:25 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/10/29/what-is-the-next-big-thing/</guid>
		<description><![CDATA[I recently had a partner ask me what I thought the next &#8220;big thing&#8221; is as he wants to make sure his firm stays on the cutting edge.  I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking.  
I recommended [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HAVING TROUBLE WITH YOUR MARKETING PLAN?</title>
		<link>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/</link>
		<comments>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 23:00:43 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/06/09/having-trouble-with-your-marketing-plan/</guid>
		<description><![CDATA[You know you need one.  One what?  A marketing plan, of course!
As I&#8217;ve said many times&#8230;Random Acts of Kindness are wonderful; Random Acts of Marketing are not.  A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind.
I [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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