Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

#LetsAskNancy 003 – Lawyers, Why Should You Publish Your Content On Other Sites?

Nancy Myrland #LetsAskNancy, #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media 0 Comments

Lawyers, Are You Guilty of Committing Random Acts of Content?

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy 0 Comments

There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …

Lawyers, People Don’t Want A Drill. They Want A Hole.

Nancy Myrland All Posts, Marketing Strategy 0 Comments

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution.
Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog.
If you are trying to figure out how to position your …