Lawyers: The World Has Changed, So Have Your Buyers

Nancy Myrland All Posts, LMA 2013, Management, Marketing Strategy 6 Comments

Professor David B. Wilkins, Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA, International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention.
He is part of a group that …

THE FRUITS OF YOUR LABOR

Nancy Myrland All Posts, Management 0 Comments

As we pause to recognize Labor Day in America, I started to think about our labor, our work, and what we should expect to get from it.
I always find it interesting when people ask how my business is, and if I’m as busy as I want to be.  If the conversation warranted it, I would share:
“Absolutely. I have no …

A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …