Lawyers: The World Has Changed, So Have Your Buyers

Professor David B. Wilkins, Professor of Law at the Harvard Law School, gave the opening keynote at the recent Legal Marketing Association, or LMA, International Conference, reminding us there are structural changes going on in law firms and the world that should be causing all of us to sit up and pay attention.
He is part of a group that …

A MESSAGE TO LAW FIRM MANAGEMENT: PUT ME IN COACH. I’M READY TO PLAY!

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago.  He attended with his senior marketer, a very good friend of mine for many years.   I’ll call my friend Mark because, well, that is his name.
I was asked by the Marketing Partner what …