There’s excitement, anticipation, nervousness and optimism in the air. You know what I’m talking about.
Friends old and new are about to gather in Las Vegas for the 2013 LMA International Annual Conference. Our Board of Directors, which I’m proud to be a part of, will be meeting for 2 days while 5 pre-conference sessions get underway.
As the conference begins, members get to see over 1000 colleagues for 2 days, which is never enough as we have 4 educational tracks, 22 sessions, over 102 speakers, 17 sponsors, a record 38 exhibitors, and a few networking events to choose from in a 61-story, 4000-room structure. All of this is planned by a dedicated 15-member Conference Advisory Committee, talented LMA staff and countless volunteers who are involved for the simple reason that they love their association. That makes me very proud.
Every day, our firms entrust their marketers, administrators and service providers with the important tasks of creating strategy, building business, developing and protecting their brand, being fiscal soldiers with firm assets, guiding the overall marketing and communications plan, helping lawyers create strategy, price their services, gather knowledge and intelligence, open new offices, guide firm mergers, protect and service clients, and being visionary.
It is fitting that firms have invested resources in sending these marketing strategists to a conference that reinforces these skills, led by an association that is the leading authority for legal marketing around the world, and which seeks to help its members and their firms excel at every turn.
Marketers, be very proud of yourselves for the jobs you do, and the skills and friendships you seek to develop via this conference. Your passion and intelligence continue to cause me to raise my bar every day.
Firms, be very proud of your decision to send your marketers and administrators to this conference. In order for these marketing professionals to help your and their legal professionals excel in your firms, they must continue to be exposed to increasing levels of education and dialect, which continues to be a large part of this annual meeting, and of all of LMA’s efforts.
I look forward to seeing each one of you there in a few days.
If you’d like to connect and say hello in advance, I always welcome comments below.
Here are a few more posts dedicated to this year’s conference, #LMA13: