A few months ago, my friend Gini Dietrich invited several of her friends to contribute to an ebook called Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.

First, thanks Gini!  What an honor to be invited.  I thought my Mom was the only one who thought I was an “expert!”  Now there are two of you. There are some amazing authors in this book, so being one of them is a treat for me.

Second, Gini is selling the ebook here.  We would love for you to read it, and to let us know what you think of it.

Third, Gini has allowed each of us to give away 10 copies of the ebook in whatever way we choose, so hang on to the end to find out how you might be one of those 10.  I have no idea what that is at the moment, but I’ll be inspired between here and there, I promise!  I’m not good at choosing favorites, so it’s bound to be something random.

Here’s The Letter I Wrote To CEOs…

To give you an idea what kind of advice you can find in the book, here’s the letter I contributed.  Even though my business revolves around helping firms and businesses with Strategic Marketing, including how to understand and thoughtfully integrate Social Media in to marketing practices, this letter branches off a bit in to the Human Relations side of your business.  In the 8 years I spent in management before Myrland Marketing, I learned this is critical.  Please let me know what you think, or what I missed, okay?

Dear CEO:

As you reflect upon the past twelve months, and move in to high gear to make the next twelve months even more successful, it is my honor to share a few thoughts with you.

My goal is to help my clients Build Better Business. In the spirit of that endeavor, my suggestion to you is to take the time to build an army of entrepreneurs.

This doesn’t mean I want everyone in your organization to try to lead at the same time as you and I both know we need leaders, followers and those who seem to travel to the beat of their own drum to help you accomplish what you and your stakeholders expect.

What it does mean is that you and your management team need to help everyone at every level of your organization feel a sense of ownership by bringing them in to your fold.  Share more data, thoughts and vision with them than you ever have.  Trust them with information that will help them understand where you’ve been, where you are and how what they do can contribute to the success of the company.  Meet them where they are and they’ll help you where you are.

Use them as your focus groups while writing your business and marketing plans in order to take their perspectives in to consideration.  They often know more than you and I know about what makes customers happy because they deal with them every day.

Trust them to be able to process high-level information that is presented in a high-touch, easy-to-digest format.

Help them feel like owners. Help build an army of entrepreneurs that will be by your side, will have your back and you theirs, and that will have an understanding deeper and richer than you and they have ever experienced.

Trust me, you won’t be sorry, and I know they, your clients and customers won’t be sorry either.

My best to you,


Nancy L. Myrland

Professional Marketing Advisor

Certified Social Media Consultant, Speaker & Trainer

Myrland Marketing, Inc.


[email protected]

Now it’s your turn!  I can’t wait to give away my 10 author copies. I love Gini’s method of gathering the wisdom from others to share. Do me a favor, and take a moment to answer the following question:

What are the one or two (or more if you’d like) things you wish you had known about Social Media when you started?

Sometimes an easier way to answer that question is:

What are some of the most valuable lessons you’ve learned about Social Media?

I will not only use your information in a few projects I am working on, but I will also randomly select 10 of you to receive your own free copy.  I don’t like to be the one to vote on whose contribution are the best, as they will all be valuable, so the selection will, indeed, be random…I promise!  Everyone has a fair shake here at Myrland Marketing Minutes!

Thanks for participating!  Thanks again to my dear friend Gini Dietrich for allowing me to be a part of her project.  Gini, you are pretty special.

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  • Nancy, thank you as always for sharing!

    What are some of the most valuable lessons you’ve learned about Social Media?
    Social media allows you the opportunity to reach out and connect with people like never before. If you actively participate, the boundaries are limitless. As example, who would of thunk our little Southwest Florida SoMe Club would get to meet Chris Brogan here. And of course, there’s LMA and the friendships made there.

  • Hey, look who’s here………….yay. I have a copy of the ‘letters’……………..:)

    The first would be the time commitment it required to become ‘really’ engaged; but secondly, how deep and wide the community outreach became once I did so.

    I see people timidly tip toeing around and I did too at first; but you just have to be bold and jump in, don’t be afraid to engage. Fortunately, out of all the buttons, tech gizmos, RT etiquette, etc, jumping in and engaging is what I do best. I’ll just have to keep learning about the tech stuff as I go.

    Good to see you Nancy and I hope you have a great weekend.

  • What are some of the most valuable lessons you’ve learned about Social Media?

    Top 4 things in random order:
    *You have to care.
    *You have to listen to care.
    *You have to respond.
    *Follow your peers.

  • Gail, I completely agree about the boundaries being limitless. You and your firm are a wonderful example of being strategic about your marketing presence in all channels. You know how to “get down to business,” but you also know how to network, visit, converse, share and develop relationships. Yes, the link to Lindsay’s blog post is a perfect example. I’m thankful for the way we have remained close via Social Media, even though we met the good old-fashioned way, face-to-face! 🙂

  • Bill, you already have a copy of the ebook? Why does that not surprise me?! Thanks for always sharing, and for giving all of us great advice. Yes, it’s easy to be timid in these spaces, but you’re right, jumping in can sometimes be the best teacher. Thanks again my friend!

  • Hi Dana! Thank you so much for stopping by to comment on this post. I love your 4 lessons. There’s a lot of caring in your words and suggestions, which is so important. You exemplify that quality in how you use Social Media, which shines through. I like that about you! 🙂