We came. We learned. We networked. We had a huge family reunion.
We are the 1400 attendees of the 2016 Legal Marketing Association (LMA) Annual Conference in Austin, Texas, April 10-14, 2016.
The coverage was swift. It started prior to the conference, continued during the conference with a record number of live-Tweets (and I wasn’t even live-Tweeting this year, so I can’t take any credit!), and continues post-conference.
Notes are being reviewed, lessons are being considered, speakers’ words are continuing to inspire, and legal marketers are beginning to discuss implementation, improvement and change within their firms.
I am in the midst of writing and collecting blog posts, videos, audio and other content from the conference to make it easier to review in one space. If you see, write or produce something I haven’t found, please let me know so I can add it to this list.
Here We Go…The Collective Brilliance of #LMA16!
Key Takeaways from the LMA Annual Conference Keynote by Danielle Diforio on the Clockwork Design blog
#LMA16 Recap: Listening, Authenticity and Surprises by Kayla Silverstein, Marketing Coordinator, One North
5 Ways To Provide Value To Law Firm Clients by Audrey Fink, Director of Engagement, LexBlog
Lean Six Sigma Not Just For Toyota Any More by Carlene Richardson, Assistant Business Development Manager, Stoel Rives LLP
Legal Marketing With Science by Lindsay Griffiths, Director of Global Relationship Management at International Lawyers Network
Lawyers & Legal Marketers: Kick It Up A Notch In 2016 – An #LMA16 Infographic by Nancy Myrland, Marketing, Content, Social & Digital Media Advisor, Myrland Marketing & Social Media
LMA: Maximizing Directory & Awards Efforts by Lloyd Pearson, 393 Communications
How To Use Content To Strengthen Your Law Firm Brand by Vivian Hood, President, Public Relations, Jaffe
The Digital Handshake LMA16: ROI (Measuring So You Can Better Manage) … and PechaKucha (LMA Member Login Required) by Roy Sexton, Senior Vice President of Corporate Affairs, Trott Law, P.C.
Organizational Transformation Through Digital Media (LMA Member Login Required) by Chip Clark, Online Marketing Specialist, Allen Matkins
To Serve Lawyers – Thoughts from #LMA16 by Heather Morse, Director of Marketing, Greenberg Glusker LLP, on The Legal Watercooler
#LMA16 – Keeping Austin Weird … and Making Legal Marketing GREAT (Again) by Roy Sexton, Senior Vice President of Corporate Affairs, Trott Law, P.C.
Marketing: Creating Moments That Matter by Lindsay Griffiths, Director of Global Relationship Management at International Lawyers Network
Leadership Isn’t Just for CMOs – Thoughts from #LMA16 by Heather Morse, Director of Marketing, Greenberg Glusker, on The Legal Watercooler
The LMA Annual Conference for a New Age by Mark Reber, LMA Northwest President, Director of Marketing and Client Development, Bullivant Houser Bailey PC
What is The Return on Investment For Legal Directories? by Lloyd Pearson, 393 Communications
What’s Trending From The LMA Annual Conference by The Legal Marketing Association
BigLaw Website Fail by Kathryn Rubino for Above The Law
The Sad Truth One Stat Reveals About The Legal Industry by Kathryn Rubino for Above The Law
16 Twitter Takeaways From LMA 2016 by Sara Van Dusen, SaraSource
4 Key Lessons On The State Of Legal Marketing And Business Development by Kathryn Rubino for Above The Law
The #LMA16Selfie Campaign, Sponsored by the LMA Social Media SIG!
Again, please let me know if you have any posts, videos, or podcasts you would like me to add. I can’t embed all of the presentation slidedecks here as there are dozens, but they can be found on the conference website. All who attended the conference received an email with the link and the password.
Nancy Myrland is a Marketing, Content, Social & Digital Media Speaker, Trainer & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here.