Lawyers: Stop Hiding. You Have To Market Your Marketing.

Nancy Myrland All Posts, Content Marketing, Marketing Strategy 3 Comments

While The Rest of the World Was Advertising
I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing.
Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977.
When the rest of the world was cutting its advertising teeth decades prior to that, Wikipedia tells us that:
“The …

Content Isn’t King. It’s Emperor Of The Universe.

Nancy Myrland All Posts, Content Marketing, Social Media 2 Comments

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software.
Sam Glover, lawyer, blogger and founder of Lawyerist, the law practice blog, was the guest presenter, and covered a lot of territory in an hour.
Sam broke his presentation down into these categories:

Brand vs. Reputation
The …

Lawyers: How To Beat Your Competition In The Content Sharing Game

Nancy Myrland All Posts, Content Marketing, Social Media 6 Comments

THE CONUNDRUM
A question was recently posted on one of the legal marketing forums I belong to, asking how attorneys can shorten the time-frame between deciding they want to post timely content in response to something going on in the world or in their practice area, and the seemingly endless need for wordsmithing and committee approval of every word that goes …

Lawyers: Content Marketing Is Your Digital Handshake

Nancy Myrland All Posts, Content Marketing, Marketing Strategy, Social Media 1 Comment

 

REMEMBER WHEN?
Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? I helped buy tens of thousands of dollars of TV, radio and billboards every year, and sometimes every month, when I was with Time Warner because it made the phones ring.
You could write press releases, but you …