#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing.
You have a choice…either listen to this post in the podcast player below, read it below that, or both!
Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and …
Remember that passionate follower of yours on Twitter that shared everything you wrote?
Remember that new connection you made on LinkedIn that seemed interested in what you had to post?
Remember that friend that went out of his way to like everything you wrote on Facebook?
Remember that energetic commenter that used to support you on your blog?
What in the world happened to …
There is more to content marketing than meets the keyboard. Content marketing, which includes strategy, creation and distribution, is part of carefully thought out marketing and business development strategy. You need to take the time to decide who all of your target audiences are, including all of the people, positions and roles within each targeted client organization, or you will …
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