Lawyers, Does It Really Matter What Other Law Firms Do?

Nancy Myrland All Posts, Content Marketing, Law Firms, Lawyer Marketing, Lawyers, Legal Marketers, Legal Marketing, Marketing Strategy Leave a Comment

If you truly want your practice or your law firm to grow, there is one question you’re going to have to stop asking and three questions you’re going to need to start asking.
I hear this one question regularly. It takes various forms, which I’ll discuss in a bit. It tends to come up every year right about this time because …

6 Keys To A Successful Law Practice

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Content Marketing Leave a Comment

In this blog post and podcast, I’ll discuss one way to tell if your practice is going to be successful, then I’ll offer 6 keys to building a successful law practice.
How To Tell If Your Practice Is Going To Be Successful
The success of your legal practice is going to depend on several things but one of the most important is …

Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Nancy Myrland All Posts, Content Marketing, Research, Social Media Leave a Comment

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Content Marketing Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.
I like and respect this survey and always reference it when asked …

Lawyers, Can You Grow Your Practice By Publishing Content?

Nancy Myrland All Posts, Blogging, Content Marketing, Legal Marketing, Social Media Leave a Comment

We can’t stop talking about content marketing and for good reason. It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. It is what helps you differentiate yourself from others in your practice area.
What Is Content?
Content is the physical or virtual representation of the knowledge …

Lawyers, Are You Drowning In A Mosh Pit of Content?

Nancy Myrland All Posts, Content Marketing Leave a Comment

How many emails, conversations, texts, phone calls, newspapers, blog posts, podcasts, YouTube and Facebook videos, trade journals, Snaps, and other pieces of information do you receive on a daily basis?
I don’t know about you, but I can’t even count the number. I imagine it is in the thousands by the time I add up all of the messages I am …

The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

If you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.
You already know that you have to turn on the lights in your office.
You have to turn on your laptop.
You have to wake up the copier.
You have to pay your bills.
…and dozens of other duties that …

Content Marketing…It’s Time You and I Have A Little Talk

Nancy Myrland All Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Leave a Comment

I just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.  
Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what …

Lawyers, It’s Time To Stack The Deck In Your Favor

Nancy Myrland All Posts, Business Development/Sales, Content Marketing, Marketing Strategy, Social Media Leave a Comment

Do you know anyone like this?
They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend in their practice area, and their name was given to them.
Maybe that someone is you?
I Don’t Blame You
Knowing business comes from referrals, you wonder if all …

Lawyers, It’s Time. It’s Been Time For A While.

Nancy Myrland All Posts, Content Marketing 1 Comment

I am finishing three days of attending legal marketing and business development conferences in Chicago.
The first was the Legal Marketing Association’s LMA P3 conference. These 3 Ps of this conference are pricing, project management, and process improvement. Short story there: these 3 Ps help you do what you’ve been doing much better.
The second conference is The LSSO Raindance Conference, hosted …

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Nancy Myrland #LetsAskNancy, All Posts, Blogging, Business Development/Sales, Content Marketing, Inbound Marketing 1 Comment

#LetsAskNancy is where I answer questions others have about legal and lawyer marketing and business development, including content, social and digital marketing. 
You have a choice…either listen to this post in the podcast player below, read it below that, or both!

 
Sticky…hmm, what is that? We’ll get to that in a minute, but let’s talk about the real question behind this, and …