CLIENTS: WHAT BUTTON ARE THEY WEARING?

Nancy Myrland All Posts, Client Service and Retention Leave a Comment

My husband and I are on vacation this week, making our way through Disney World.  Yes, just the two of us.  You might be wondering why I’m working during vacation, but sometimes inspiration is found in very interesting places and needs to be committed to memory. 
 Disney has perfected the art of recognizing guests who are celebrating.  It happens to be my …

MAKE ME LIKE YOU – I DARE YOU!

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Myrland Marketing Moments, Social Media Leave a Comment

I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:“Myrland Marketing Moment: Twitter is not a direct response, ‘call now’ sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think I was a bit hasty …

WHAT IS THE NEXT “BIG THING?”

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy Leave a Comment

I recently had a partner ask me what I thought the next “big thing” is as he wants to make sure his firm stays on the cutting edge.  I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking. 
I recommended to him, and to you, …

REFERRAL RECOGNITION PROGRAM

Nancy Myrland All Posts, Client Service and Retention, Marketing Strategy, Referral Recognition 2 Comments

Good Monday Morning!
Let’s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming?
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work.  Be someone who is easy …

HOW TO MARKET IN A STRAINED ECONOMY

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal Leave a Comment

This morning, marketing and business development consultant Jim Hassett asked “When the economy goes down, should marketing spending go up?”
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate to tell each of these …

TAKE FIVE!

Nancy Myrland Client Service and Retention Leave a Comment

One of the most effective ways to build and retain client loyalty, not to mention the BEST way to stay in touch with what is on your clients’ minds, is to get out of the office and go visit them. 
If you do nothing else in your marketing action plan, commit to doing this:  Call 5 clients TODAY AND TOMORROW and invite …