PLAY LIKE A CHAMPION TODAY

Nancy Myrland All Posts, Client Service and Retention 5 Comments

 

Hand-painted in blue letters on a 36″ by 48″ sign located in a stairwell between the Notre Dame locker room and the tunnel out to the football field is a sign that reads Play Like A Champion Today.
 
Head football coach Lou Holtz asked for it to be painted and hung there so that all players would touch it on the …

DON’T FORGET THE SPECIAL TOUCHES

Nancy Myrland All Posts, Client Service and Retention, Social Media 6 Comments

Today I ran across a post I sent to the LMA, or Legal Marketing Association, listserve on December 5, 2008 in response to a post my friend and colleague Ross Fishman posted.
Ross was talking about how special it made him feel, in the midst of what was then an overflowing inbox, when a Partner at his former firm sent him …

Please Don’t Tape My Mouth Shut

Nancy Myrland All Posts, Client Service and Retention, Social Media 34 Comments

Lately I’ve run into a few blogs and Facebook Pages that don’t allow visitors to comment. This isn’t typically an accident as it can only be done by deliberately going into one’s settings and choosing this feature.
From a marketing, customer service, leadership, product and service development, and human perspective, I don’t think this is a wise business decision.
Why? Let’s Take …

The Old-Fashioned Way … They Earn It

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Networking, Social Media, Training in Client Service and Business Development/Sal 12 Comments

Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman. This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery but also because of the profound message it carried:
“How do they make money? The old-fashioned way…they earn it.”
This line …

WHAT PROBLEMS DO YOU SOLVE?

Nancy Myrland All Posts, Business Development/Sales, Client Service and Retention, Marketing Strategy, Training in Client Service and Business Development/Sal 15 Comments

A while back, while reading David Meerman Scott’s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with me as it applies to …

WAIT BEFORE YOU MAKE THAT CALL

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Client Service and Retention, Training in Client Service and Business Development/Sal 2 Comments

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …

IT’S NO LONGER OUR DECISION

Nancy Myrland All Posts, Client Service and Retention, Social Media 17 Comments

The other day I read, and commented on, a post from Twitterville author Shel Israel, in which he was discussing his assertion that social media is now at the end of a period of great disruption, and is now entering a longer, quieter period of normalization.
The thoughts I shared on his blog, along with a few new additions, are these:
Business, as …

HOW OUR WORDS IMPACT OUR CLIENTS

Nancy Myrland All Posts, Client Service and Retention 3 Comments

A few times a week, I write short marketing words of advice called Myrland Marketing Moments.  This morning’s Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor.  Here it is:
Myrland Marketing Moment:
Insensitive client mktg language I just experienced:
“Is it Friday yet? I don’t do Mondays.”
It’s not obvious what I …

Chief Justice John Roberts: They Won’t Remember

Nancy Myrland All Posts, Client Service and Retention 14 Comments

Last night, John and I had the good fortune to be invited by our lovely neighbors, Jim and Anna White, to the James P. White Lecture on Legal Education at the Indiana University School of Law on the IUPUI campus in Indianapolis.
This lecture series brings in people who are important to the legal profession in the United States in honor of Professor White who …