THERE SHOULD BE NO SURPRISES

Today I saw an interesting discussion fly by on Twitter.  Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate.
In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate via blogs compared to smaller firms.
As …

Back To Basics In A Down Economy

I had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday.  To say the least, those who were able to attend this year were focused, passionate and engaged.  I loved being around that much energy and dedication because I feed off of it, and find I am better because of it!
Based on …

YOUR CLIENT KNOWS MORE ABOUT YOU THAN YOU DO

There’s been a lot of discussion lately about the importance of conducting client satisfaction interviews.  Their importance can and should not be underestimated. 
Last week, I attended a 4-day marketing conference in L.A., during which I listened to Steve Rodgers, head of Litigation at Intel.  He was part of a panel on client teams and client satisfaction interviews.  When asked if …

IT ALL COMES DOWN TO TRUST

Thursday was another great day at the LMA Conference in Los Angeles.  Even though I was 3 hours off on my internal clock, and it is the middle of the night, I have a few thoughts to share with you that I think you and your firm might find useful.  They have to do with your clients and what they want from your firms …