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	<title>Myrland Marketing Minutes &#187; Marketing Strategy</title>
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	<link>http://www.myrlandmarketing.com</link>
	<description>Strategic Social Media: Making Social Media Make Sense</description>
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		<title>WHAT PROBLEMS DO YOU SOLVE?</title>
		<link>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:53:58 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Pitch]]></category>
		<category><![CDATA[Problem-Solving]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=629</guid>
		<description><![CDATA[A while back, while reading David Meerman Scott&#8217;s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>THERE WILL ALWAYS BE A REASON</title>
		<link>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 02:13:34 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Interviews]]></category>
		<category><![CDATA[Client Satisfaction Interviews]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Law Firm Consulting]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Legal Social Media Consulting]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=549</guid>
		<description><![CDATA[There will always be reasons NOT to start something.  Can you relate to any of these?

I will not invest in the time it takes to write a Strategic Marketing Plan to guide my business and my actions toward success because I don&#8217;t know where to start.
I will not take the time to start a blog [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>YES, THIS TAKES TIME!</title>
		<link>http://www.myrlandmarketing.com/2010/06/yes-this-takes-time/</link>
		<comments>http://www.myrlandmarketing.com/2010/06/yes-this-takes-time/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:21:35 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[AVVO]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Social Media Consulting]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=498</guid>
		<description><![CDATA[﻿A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo.  Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to make Social Media efforts successful.  He also said the marketing consultants he has [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/06/yes-this-takes-time/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>DON&#8217;T BE A HIT AND RUN</title>
		<link>http://www.myrlandmarketing.com/2010/04/dont-be-a-hit-and-run/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/dont-be-a-hit-and-run/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:54:41 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[LMA]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Solo Practice University]]></category>
		<category><![CDATA[SPU]]></category>
		<category><![CDATA[Susan Cartier Liebel]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=443</guid>
		<description><![CDATA[
As a result of the relationship we have developed via Social Media, specifically Twitter, lawyer and entrepreneur Susan Cartier Liebel, Founder of Solo Practice University, recently asked me if I would be interested in guest blogging on her Build A Solo Practice at SPU, or Solo Practice University, blog.  Solo Practice University is a successful web-based educational [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/dont-be-a-hit-and-run/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS&#8230;..</title>
		<link>http://www.myrlandmarketing.com/2010/04/the-best-social-network-for-lawyers-is/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/the-best-social-network-for-lawyers-is/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 14:38:07 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Strategic]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=400</guid>
		<description><![CDATA[An interesting question was posed on a legal marketing forum of which I am a member.  The question had to do with a recommendation for the most effective online social network for lawyers.
I will share my answer with you here in case you are working through the same thought process.
This is an interesting and important [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/the-best-social-network-for-lawyers-is/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>SERIOUSLY, DO YOUR CLIENTS KNOW?</title>
		<link>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:00:28 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Know]]></category>
		<category><![CDATA[lawyers]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Like]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Professional Services]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=391</guid>
		<description><![CDATA[Yesterday&#8217;s Myrland Marketing Moment, which is my 120ish-character marketing suggestion I send out on all forms of Social Media, was this:
Myrland Marketing Moment: We strive for clients to know, like &#38; trust us.  Do we let clients know how we feel about them?
I&#8217;ve been in legal and professional services marketing for a long time, and [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/seriously-do-your-clients-know/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>A 7-STEP REFERRAL RECOGNITION PROGRAM</title>
		<link>http://www.myrlandmarketing.com/2009/07/a-7-step-referral-recognition-program/</link>
		<comments>http://www.myrlandmarketing.com/2009/07/a-7-step-referral-recognition-program/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 16:42:06 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[7-Step Program]]></category>
		<category><![CDATA[Law Firms]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Recognition]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/07/23/a-7-step-referral-recognition-program/</guid>
		<description><![CDATA[Let’s talk about referrals.
In today’s Myrland Marketing Moment, I shared this with readers:
“If you don’t have a formal Referral Recognition Program, you should!”
Why? Because few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague. This tells us our work is appreciated and worthy [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/07/a-7-step-referral-recognition-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SALES OR BUSINESS DEVELOPMENT&#8211;DOES IT MATTER?</title>
		<link>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/</link>
		<comments>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 13:37:47 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/07/14/sales-or-business-development-does-it-matter/</guid>
		<description><![CDATA[In law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MARKETING IS NOT A SPRINT.  IT&#8217;S A MARATHON.  STAY THE COURSE!</title>
		<link>http://www.myrlandmarketing.com/2009/06/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 14:46:09 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/30/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/</guid>
		<description><![CDATA[MARKETING IS NOT A SPRINT. IT’S A MARATHON.
STAY THE COURSE!
This was the Myrland Marketing Moment I sent out over Twitter this morning. It’s not a new concept, just one that needs to be repeated frequently because we tend to tire of our marketing efforts from time to time.
Here are a few nuggets of advice to [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/marketing-is-not-a-sprint-its-a-marathon-stay-the-course/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TAKE ADVANTAGE OF THE SILENCE</title>
		<link>http://www.myrlandmarketing.com/2009/06/take-advantage-of-the-silence/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/take-advantage-of-the-silence/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 19:16:12 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/15/take-advantage-of-the-silence/</guid>
		<description><![CDATA[Myrland Marketing Moment for June 15, 2009:
Does it seem like everyone is cutting back on marketing? GREAT! Go take advantage of the silence!
We see it happening all around us. This economy, or rather the uncertainty that comes along with this economy, is causing all sorts of irregular marketing activity in firms and companies around the [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/take-advantage-of-the-silence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE ME LIKE YOU &#8211; I DARE YOU!</title>
		<link>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:28:42 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/01/make-me-like-you-i-dare-you/</guid>
		<description><![CDATA[I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:&#8220;Myrland Marketing Moment: Twitter is not a direct response, &#8216;call now&#8217; sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MY TWITTER GOALS AND STRATEGY</title>
		<link>http://www.myrlandmarketing.com/2009/02/my-twitter-goals-and-strategy/</link>
		<comments>http://www.myrlandmarketing.com/2009/02/my-twitter-goals-and-strategy/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 22:29:18 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/02/02/my-twitter-goals-and-strategy/</guid>
		<description><![CDATA[The other day I received an email from the CEO of a very well-respected sales training company.  He asked me about my use and philosophy about Twitter as he noticed there are times when I am quite active.  He also wondered about the amount of time it took me.  
I thought I&#8217;d share my response [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/02/my-twitter-goals-and-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT&#8217;S 2009 &#8211; DO YOU KNOW WHERE YOUR BRAND IS?</title>
		<link>http://www.myrlandmarketing.com/2009/01/its-2009-do-you-know-where-your-brand-is/</link>
		<comments>http://www.myrlandmarketing.com/2009/01/its-2009-do-you-know-where-your-brand-is/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 23:21:50 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/01/18/its-2009-do-you-know-where-your-brand-is/</guid>
		<description><![CDATA[There is an interesting discussion developing on a few listservs of which I am a member about guerilla marketing tactics, specifically the T-Mobile tactic which has now gone viral, 
http://www.youtube.com/watch?v=mUZrrbgCdYc.  
It got me thinking about ways for you to communicate the brand of your firms so I thought I would share it with you here as well.  These are important [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/01/its-2009-do-you-know-where-your-brand-is/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT&#8217;S IN A NAME CHANGE?</title>
		<link>http://www.myrlandmarketing.com/2009/01/whats-in-a-name-change/</link>
		<comments>http://www.myrlandmarketing.com/2009/01/whats-in-a-name-change/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 22:11:57 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/01/05/whats-in-a-name-change/</guid>
		<description><![CDATA[Name change marketing and acceptance is extremely important.  Shortening of a name such as Ice Miller, a firm based in Indianapolis, is a different topic than a complete name change.  The community and Ice Miller&#8217;s client base had likely already changed the name of the firm on their own.  That is a common trend.  In some [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/01/whats-in-a-name-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT IS THE NEXT &#8220;BIG THING?&#8221;</title>
		<link>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/</link>
		<comments>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 16:39:25 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/10/29/what-is-the-next-big-thing/</guid>
		<description><![CDATA[I recently had a partner ask me what I thought the next &#8220;big thing&#8221; is as he wants to make sure his firm stays on the cutting edge.  I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking.  
I recommended [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HAVING TROUBLE WITH YOUR MARKETING PLAN?</title>
		<link>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/</link>
		<comments>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 23:00:43 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/06/09/having-trouble-with-your-marketing-plan/</guid>
		<description><![CDATA[You know you need one.  One what?  A marketing plan, of course! 
As I&#8217;ve said many times&#8230;Random Acts of Kindness are wonderful; Random Acts of Marketing are not.  A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in mind.   
I [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>REFERRAL RECOGNITION PROGRAM</title>
		<link>http://www.myrlandmarketing.com/2008/05/referral-recognition-program/</link>
		<comments>http://www.myrlandmarketing.com/2008/05/referral-recognition-program/#comments</comments>
		<pubDate>Mon, 05 May 2008 11:07:20 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/05/05/referral-recognition-program/</guid>
		<description><![CDATA[Good Monday Morning! 
Let&#8217;s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming? 
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work.  [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>HOW TO MARKET IN A STRAINED ECONOMY</title>
		<link>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/</link>
		<comments>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 09:40:03 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/04/23/how-to-market-in-a-strained-economy/</guid>
		<description><![CDATA[This morning, marketing and business development consultant Jim Hassett asked &#8221;When the economy goes down, should marketing spending go up?&#8221;
Here are my thoughts: 
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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