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	<title>Myrland Marketing Minutes &#187; Client Service and Retention</title>
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	<link>http://www.myrlandmarketing.com</link>
	<description>Strategic Social Media: Making Social Media Make Sense</description>
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		<title>WHAT PROBLEMS DO YOU SOLVE?</title>
		<link>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:53:58 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Pitch]]></category>
		<category><![CDATA[Problem-Solving]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=629</guid>
		<description><![CDATA[A while back, while reading David Meerman Scott&#8217;s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>WAIT BEFORE YOU MAKE THAT CALL</title>
		<link>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:01:42 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Career Development & Education]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Rainmaking]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=612</guid>
		<description><![CDATA[Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>THERE WILL ALWAYS BE A REASON</title>
		<link>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 02:13:34 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Interviews]]></category>
		<category><![CDATA[Client Satisfaction Interviews]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Law Firm Consulting]]></category>
		<category><![CDATA[Law Firm Marketing]]></category>
		<category><![CDATA[Legal Social Media Consulting]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=549</guid>
		<description><![CDATA[There will always be reasons NOT to start something.  Can you relate to any of these?

I will not invest in the time it takes to write a Strategic Marketing Plan to guide my business and my actions toward success because I don&#8217;t know where to start.
I will not take the time to start a blog [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/there-will-always-be-a-reason/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>IT&#8217;S NO LONGER OUR DECISION</title>
		<link>http://www.myrlandmarketing.com/2010/06/its-no-longer-our-decision/</link>
		<comments>http://www.myrlandmarketing.com/2010/06/its-no-longer-our-decision/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:08:52 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal Marketing Consulting]]></category>
		<category><![CDATA[Shel Israel]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Twitterville]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=528</guid>
		<description><![CDATA[The other day I read, and commented on, a post from Twitterville author Shel Israel, in which he was discussing his assertion that social media is now at the end of a period of great disruption, and is now entering a longer, quieter period of normalization.
The thoughts I shared on his blog, along with a few [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/06/its-no-longer-our-decision/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>HOW OUR WORDS IMPACT OUR CLIENTS</title>
		<link>http://www.myrlandmarketing.com/2010/05/how-our-words-impact-our-clients/</link>
		<comments>http://www.myrlandmarketing.com/2010/05/how-our-words-impact-our-clients/#comments</comments>
		<pubDate>Mon, 10 May 2010 18:37:43 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Words]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=489</guid>
		<description><![CDATA[A few times a week, I write short marketing words of advice called Myrland Marketing Moments.  This morning&#8217;s Myrland Marketing Moment was born of a real-life experience I had with my Mom this morning while at the doctor.  Here it is:
Myrland Marketing Moment:
Insensitive client mktg language I just experienced:
&#8220;Is it Friday yet? I don&#8217;t do [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/05/how-our-words-impact-our-clients/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>CHIEF JUSTICE JOHN ROBERTS: THEY WON&#8217;T REMEMBER</title>
		<link>http://www.myrlandmarketing.com/2010/04/chief-justice-john-roberts-they-wont-remember/</link>
		<comments>http://www.myrlandmarketing.com/2010/04/chief-justice-john-roberts-they-wont-remember/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 16:45:31 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[Chief Justice John Roberts]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Gary R. Roberts]]></category>
		<category><![CDATA[Indiana University School of Law]]></category>
		<category><![CDATA[IUPUI]]></category>
		<category><![CDATA[James P. White]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Supreme Court]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=412</guid>
		<description><![CDATA[﻿﻿Last ﻿night, John and I had the good fortune to be invited by our lovely neighbors, Jim and Anna White, to the James P. White Lecture on Legal Education at the Indiana University School of Law on the IUPUI campus in Indianapolis.  This lecture series brings in those important to the law and legal profession in [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/04/chief-justice-john-roberts-they-wont-remember/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>CLIENTS: WHAT BUTTON ARE THEY WEARING?</title>
		<link>http://www.myrlandmarketing.com/2009/10/what-button-are-they-wearing/</link>
		<comments>http://www.myrlandmarketing.com/2009/10/what-button-are-they-wearing/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 12:02:14 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Birthday]]></category>
		<category><![CDATA[Cast Member]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Disney World]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/10/05/what-button-are-they-wearing/</guid>
		<description><![CDATA[My husband and I are on vacation this week, making our way through Disney World.  Yes, just the two of us.  You might be wondering why I’m working during vacation, but sometimes inspiration is found in very interesting places and needs to be committed to memory.  
 Disney has perfected the art of recognizing guests who are celebrating.  [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/10/what-button-are-they-wearing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MAKE ME LIKE YOU &#8211; I DARE YOU!</title>
		<link>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/</link>
		<comments>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:28:42 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/06/01/make-me-like-you-i-dare-you/</guid>
		<description><![CDATA[I was partially wrong the other day when I Tweeted one of my Myrland Marketing Moments on Twitter. Here’s what I said:&#8220;Myrland Marketing Moment: Twitter is not a direct response, &#8216;call now&#8217; sales tactic. It exists 2 build relationships.”
I’ve been thinking about my comment about Twitter not being a direct response, call-now medium. I think [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/06/make-me-like-you-i-dare-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WHAT IS THE NEXT &#8220;BIG THING?&#8221;</title>
		<link>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/</link>
		<comments>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 16:39:25 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/10/29/what-is-the-next-big-thing/</guid>
		<description><![CDATA[I recently had a partner ask me what I thought the next &#8220;big thing&#8221; is as he wants to make sure his firm stays on the cutting edge.  I shared with him that, although there are many marketing initiatives that need to be paid attention to, ONE of the major developments gaining speed rapidly is Social Media and Networking.  
I recommended [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/10/what-is-the-next-big-thing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>REFERRAL RECOGNITION PROGRAM</title>
		<link>http://www.myrlandmarketing.com/2008/05/referral-recognition-program/</link>
		<comments>http://www.myrlandmarketing.com/2008/05/referral-recognition-program/#comments</comments>
		<pubDate>Mon, 05 May 2008 11:07:20 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Referral Recognition]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/05/05/referral-recognition-program/</guid>
		<description><![CDATA[Good Monday Morning! 
Let&#8217;s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming? 
There are many ways, but I will tackle a couple here today:
First, make sure you are doing great work.  [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/05/referral-recognition-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW TO MARKET IN A STRAINED ECONOMY</title>
		<link>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/</link>
		<comments>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 09:40:03 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/04/23/how-to-market-in-a-strained-economy/</guid>
		<description><![CDATA[This morning, marketing and business development consultant Jim Hassett asked &#8221;When the economy goes down, should marketing spending go up?&#8221;
Here are my thoughts: 
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are appropriate [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TAKE FIVE!</title>
		<link>http://www.myrlandmarketing.com/2008/04/take-five/</link>
		<comments>http://www.myrlandmarketing.com/2008/04/take-five/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 10:00:43 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Service and Retention]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/04/11/take-five/</guid>
		<description><![CDATA[One of the most effective ways to build and retain client loyalty, not to mention the BEST way to stay in touch with what is on your clients&#8217; minds, is to get out of the office and go visit them. 
If you do nothing else in your marketing action plan, commit to doing this:  Call 5 clients [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/04/take-five/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT ALL COMES DOWN TO TRUST</title>
		<link>http://www.myrlandmarketing.com/2008/03/it-all-comes-down-to-trust/</link>
		<comments>http://www.myrlandmarketing.com/2008/03/it-all-comes-down-to-trust/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 23:42:06 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Client Satisfaction Interviews]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/03/19/it-all-comes-down-to-trust/</guid>
		<description><![CDATA[Thursday was another great day at the LMA Conference in Los Angeles.  Even though I was 3 hours off on my internal clock, and it is the middle of the night, I have a few thoughts to share with you that I think you and your firm might find useful.  They have to do with your clients and what [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/03/it-all-comes-down-to-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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