LISTEN UP. AVERAGE IS OVER!

Nancy Myrland All Posts, Career Development & Education, Client Service and Retention, Marketing Strategy 4 Comments

 
Take a moment and read this quote.  It made me think about the way we do our jobs, what we offer our clients, and how we are perceived by our target audiences.
“The trend is that for more and more jobs, average is over. Thanks to the merger of, and advances in, globalization and the information technology revolution, every boss now has …

A Message To Law Firm Management: Put Me In Coach. I’m Ready To Play.

Nancy Myrland All Posts, Career Development & Education, Management, Marketing Strategy, Staffing and Recruiting 5 Comments

I remember meeting and having a lovely conversation with a Marketing Partner who attended the Legal Marketing Association annual conference in Denver a few years ago. He attended with his senior marketer, a very good friend of mine for many years.  I’ll call my friend Mark because, well, that is his name.
What Are The Biggest Challenges For Legal Marketers?
I was …

Legal Marketing: What To Do Now That #LMA11 Is Almost Over

Nancy Myrland All Posts, Career Development & Education, LMA11 Conference 10 Comments

I’ve been attending the Legal Marketing Association’s 2011 Annual Conference for the past 3 days.  Right about now, I become slightly passionate about what I’ve experienced at the conference.  After last year’s conference, I was driven to write this post titled #LMA10 Conference – My Message To Marketers.
I tend to feel protective of lawyers and legal marketers.  You are …

WE MUST PRACTICE

Nancy Myrland All Posts, Career Development & Education, Networking, Training in Client Service and Business Development/Sal 7 Comments

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Think of something you’re really good at, such as golf, public speaking, court reporting, environmental law, you name it.
Isn’t it a great feeling to know you were born with, or developed, these skills?
Isn’t there sometimes a rush of excitement when you perform those tasks, hit more great shots than bad ones, finish a presentation that seemed to resonate …

WAIT BEFORE YOU MAKE THAT CALL

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Client Service and Retention, Training in Client Service and Business Development/Sal 2 Comments

Someone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this on Twitter, LinkedIn and Facebook, suggesting …

SHOULD YOU QUIT IF YOUR CEO DOESN’T GET IT?

Nancy Myrland All Posts, Career Development & Education, Social Media 8 Comments

This morning my friend Gini Dietrich, CEO of Arment Dietrich, shared a blog post from Communications Consultant Jon Buscall titled What If Your CEO Doesn’t Get Social Media.
In his blog, Jon tells the story about a senior manager at a Swedish company who has unsuccessfully tried to bring his CEO in to the 21st century by introducing the concept of Social Media.  He …

#LMA10 Conference Part 1: My Message To Marketers

Nancy Myrland All Posts, Career Development & Education, LMA, LMA 2010, Staffing and Recruiting 3 Comments

Having just returned from the LMA annual conference in Denver, I find my mind is full of all things legal marketing.  I know, what’s new?!  That’s what I do for a living, right?  But this is different.  When I have the gift of being around over 800 legal marketers and attorneys, I become even more passionate in certain areas.  When …