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	<title>Myrland Marketing Minutes &#187; Business Development/Sales</title>
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	<description>Strategic Social Media: Making Social Media Make Sense</description>
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		<title>THE KEY TO SELLING IS&#8230;..</title>
		<link>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/</link>
		<comments>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 13:45:14 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Attorney]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Listening Skills]]></category>
		<category><![CDATA[LM Berry]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Selling]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=919</guid>
		<description><![CDATA[Pin it﻿

Many cringe when the topic of selling, or sales, comes up.
When told we are in the position of selling every day of our lives, its enough to make tummies turn upside down, but it&#8217;s true.
Whether you are an attorney whose livelihood depends, either now or in the future, on having another human being spend [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/09/the-key-to-selling-is/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>SALES IS NOT A DIRTY WORD</title>
		<link>http://www.myrlandmarketing.com/2010/08/sales-is-not-a-dirty-word/</link>
		<comments>http://www.myrlandmarketing.com/2010/08/sales-is-not-a-dirty-word/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 13:36:17 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development Training]]></category>
		<category><![CDATA[Law]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Legal Marketing Consulting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=771</guid>
		<description><![CDATA[Pin itI&#8217;ve been working in legal, professional services and other service-based marketing for a long time.
Nowhere is there a stigma against the term &#8220;selling&#8221; as strong as there is in legal and professional services.  It somehow feels dirty, slimy, something others do, but not me.
When I started my job as Director of Marketing for a [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/08/sales-is-not-a-dirty-word/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>THE OLD-FASHIONED WAY&#8230;THEY EARN IT</title>
		<link>http://www.myrlandmarketing.com/2010/07/the-old-fashioned-way-they-earn-it-2/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/the-old-fashioned-way-they-earn-it-2/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 12:18:21 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[John Houseman]]></category>
		<category><![CDATA[Legal Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Smith Barney]]></category>
		<category><![CDATA[Time Warner]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=701</guid>
		<description><![CDATA[Pin it
Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer John Houseman.  This line, which he delivered at the end of the commercial, will be remembered for generations to come, not only because of his brilliant delivery, but also because of the profound message it carried:
“How do they make money? [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/the-old-fashioned-way-they-earn-it-2/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>WHAT PROBLEMS DO YOU SOLVE?</title>
		<link>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 11:53:58 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Pitch]]></category>
		<category><![CDATA[Problem-Solving]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=629</guid>
		<description><![CDATA[Pin itA while back, while reading David Meerman Scott&#8217;s blog post about all of the bad PR pitches he receives, one of his points struck me as very important, and one all of us who communicate, or teach others to communicate, need to remember.
I know this appears to be about PR professionals only, but stick [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/what-problems-do-you-solve/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>WAIT BEFORE YOU MAKE THAT CALL</title>
		<link>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/</link>
		<comments>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:01:42 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Career Development & Education]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Client Service]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myrland Marketing]]></category>
		<category><![CDATA[Rainmaking]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=612</guid>
		<description><![CDATA[Pin itSomeone from a well-known service provider left a voicemail message for me yesterday afternoon, telling me I had signed up for their webinar, and was not able to make it, so he was…
“…calling to follow up to see what your interest was as far as social media……”
To encourage discussion, I posted a comment about this [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/07/wait-before-you-make-that-call/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>DON&#8217;T BE A HIT AND RUN!</title>
		<link>http://www.myrlandmarketing.com/2010/06/dont-be-a-hit-and-run-2/</link>
		<comments>http://www.myrlandmarketing.com/2010/06/dont-be-a-hit-and-run-2/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 15:28:28 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Myrland Marketing Moments]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Law Firm]]></category>
		<category><![CDATA[Lawyer]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Myrland Marketing Moment]]></category>
		<category><![CDATA[Nancy Myrland]]></category>
		<category><![CDATA[Social Media Consulting]]></category>
		<category><![CDATA[Solo Practice University]]></category>
		<category><![CDATA[Susan Cartier Liebel]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.myrlandmarketing.com/?p=517</guid>
		<description><![CDATA[Pin itThis post was originally published on April 26 in Susan Cartier Liebel&#8217;s blog, Build A Solo Practice at SPU. SPU is Solo Practice University, a successful web-based educational and professional networking community for lawyers and law students.  Thanks to Susan for asking me to guest blog.
One of the marketing messages I use to communicate with [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2010/06/dont-be-a-hit-and-run-2/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SALES OR BUSINESS DEVELOPMENT&#8211;DOES IT MATTER?</title>
		<link>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/</link>
		<comments>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 13:37:47 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/07/14/sales-or-business-development-does-it-matter/</guid>
		<description><![CDATA[Pin itIn law firms, and all other professional service firms, we must get over our irritability and disdain for the word “sales.” If we spent half the energy we spend on complaining about the horrid practice of “sales” on actually implementing a plan on how to develop business and sell, which is really just communicating [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/07/sales-or-business-development-does-it-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IT&#8217;S TIME TO TEACH MARKETING &amp; SALES IN LAW SCHOOL</title>
		<link>http://www.myrlandmarketing.com/2009/05/its-time-to-teach-marketing-sales-in-law-school/</link>
		<comments>http://www.myrlandmarketing.com/2009/05/its-time-to-teach-marketing-sales-in-law-school/#comments</comments>
		<pubDate>Fri, 29 May 2009 16:33:34 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/05/29/its-time-to-teach-marketing-sales-in-law-school/</guid>
		<description><![CDATA[Pin itBentley Tolk, well-known legal marketing expert, wrote an article on his blog last night titled Will Law School Ever Teach Marketing For Law Firms? In his comments section, I shared my thoughts with Bentley that yes, marketing and sales/business development should definitely be taught, and that another legal marketer, Nancy Roberts Linder, has written and [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/05/its-time-to-teach-marketing-sales-in-law-school/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BACK TO BASICS IN A DOWN ECONOMY</title>
		<link>http://www.myrlandmarketing.com/2009/04/back-to-basics-in-a-down-economy-2/</link>
		<comments>http://www.myrlandmarketing.com/2009/04/back-to-basics-in-a-down-economy-2/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 13:17:37 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Satisfaction Interviews]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2009/04/07/back-to-basics-in-a-down-economy-2/</guid>
		<description><![CDATA[Pin itI had the distinct pleasure of attending the 23rd Annual LMA, Legal Marketing Association, conference last Tuesday through Saturday.  To say the least, those who were able to attend this year were focused, passionate and engaged.  I loved being around that much energy and dedication because I feed off of it, and find I [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2009/04/back-to-basics-in-a-down-economy-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DO YOU USE TWITTER?</title>
		<link>http://www.myrlandmarketing.com/2008/12/do-you-use-twitter/</link>
		<comments>http://www.myrlandmarketing.com/2008/12/do-you-use-twitter/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:24:53 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/12/23/do-you-use-twitter/</guid>
		<description><![CDATA[Pin itRecently, a colleague of mine, Larry Bodine of the Law Marketing Portal and Legal Marketing Listserve, wrote to ask me about my use of Twitter.  Here&#8217;s what I shared with Larry:
Hi Larry:

Thanks for asking.  I hope you are well.  

I am looking to Twitter to help me communicate what I do, how I think, [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/12/do-you-use-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HAVING TROUBLE WITH YOUR MARKETING PLAN?</title>
		<link>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/</link>
		<comments>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 23:00:43 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/06/09/having-trouble-with-your-marketing-plan/</guid>
		<description><![CDATA[Pin itYou know you need one.  One what?  A marketing plan, of course!
As I&#8217;ve said many times&#8230;Random Acts of Kindness are wonderful; Random Acts of Marketing are not.  A carefully crafted marketing plan will help you avoid the aimless expenditure of valuable marketing dollars, and will provide the focus you need to grow and accomplish the goals you have in [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/06/having-trouble-with-your-marketing-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>HOW TO MARKET IN A STRAINED ECONOMY</title>
		<link>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/</link>
		<comments>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 09:40:03 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Client Service and Retention]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/04/23/how-to-market-in-a-strained-economy/</guid>
		<description><![CDATA[Pin itThis morning, marketing and business development consultant Jim Hassett asked &#8221;When the economy goes down, should marketing spending go up?&#8221;
Here are my thoughts:
It depends on how much firms are currently spending on marketing.
If they have undertaken a careful marketing planning process that is focused on the clients they have, the clients they want, what messages are [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/04/how-to-market-in-a-strained-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BUSINESS DEVELOPMENT/SALESPEOPLE IN FIRMS: A GROWING TREND</title>
		<link>http://www.myrlandmarketing.com/2008/03/business-developmentsalespeople-in-firms-a-growing-trend/</link>
		<comments>http://www.myrlandmarketing.com/2008/03/business-developmentsalespeople-in-firms-a-growing-trend/#comments</comments>
		<pubDate>Sun, 30 Mar 2008 23:00:03 +0000</pubDate>
		<dc:creator>Nancy Myrland</dc:creator>
				<category><![CDATA[Business Development/Sales]]></category>
		<category><![CDATA[Training in Client Service and Business Development/Sal]]></category>

		<guid isPermaLink="false">http://myrlandmarketing.com/2008/03/30/business-developmentsalespeople-in-firms-a-growing-trend/</guid>
		<description><![CDATA[Pin itRespected marketing consultant Ed Poll posted comments in his Law Biz Blog about the growing trend in firms to hire non-practicing lawyers to &#8220;sell&#8221; the firm, or to develop business, and wondered whether this would actually catch on. 
 Here are the thoughts I shared based on the time I&#8217;ve spent in sales and business development with not only [...]]]></description>
		<wfw:commentRss>http://www.myrlandmarketing.com/2008/03/business-developmentsalespeople-in-firms-a-growing-trend/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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