You Damage More Than Your Own Personal Brand With Bad Online Behavior

Nancy Myrland All Posts, Branding, Personal Branding, Social Media Leave a Comment

Fresh off of a webinar I co-hosted for the Legal Marketing Association last week titled “Personal Branding In The Age of Social & Digital Media,” where Clayton Dodds and I scratched the surface of how to define your personal brand, I was disappointed when the story broke about Sullivan & Cromwell’s high-profile partner, Francis “Frank” Aquila, who chose to lash …

Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds #SB50Ads

Nancy Myrland All Posts, Branding, Hashtags, Social Media Leave a Comment

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left behind in two cities that grew very fond of him.
Enough About The Game!
Aren’t we really here to …

In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention Leave a Comment

You know that knot you get in your stomach when anticipating a difficult or challenging person or situation?
Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me …

Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing 3 Comments

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.
Recently, news out of AdAge tells us that:
“The ever-gestating business of online video just took a very big step into …

Lawyers & Law Firms, Are You Paying Attention To Your Brand?

Nancy Myrland All Posts, Branding Leave a Comment

SUSPEND YOUR SKEPTICISM
Put your skepticism on the shelf for just a few minutes, okay?
I know some of you think you don’t need a brand. You might be thinking:

Brands are just for cows.
Brands are for the consumer products’ companies, or for larger law firms, but not for yours.
“Branding” is what got Brobeck in financial trouble, thus causing their implosion because they …

BRAND EQUITY: ARE YOU THE BEACH BALL?

Nancy Myrland All Posts, Branding, Social Media Leave a Comment

Yesterday, we talked about being confronted with unexpected negative publicity, and that we need to get all the right people around the table to talk about the what-ifs, and to prepare for them.
Another critical component we must consider, and which is increasingly possible today because of Social Media, is the importance of building equity in your brand every day.
Building brand …

BRANDING IN THE AGE OF SOCIAL MEDIA

Nancy Myrland All Posts, Branding 9 Comments

To discuss branding in the age of Social Media, one must first understand what branding is:
Let’s start with a brand.  What is it?
A brand is the set of characteristics, the personality, the way of doing business with you that is evident to anyone who does business with you, or who observes you.

It tells people who you are.
It tells people what …