3 Easy Ways To Get A Head Start on 2012

I have them.

You have them.

Those nagging items on your marketing and business development T0-Do list that you know you should have accomplished this year.

Perhaps you didn’t get to them because:

  • You were just too busy.
  • You didn’t know where to start.
  • You had too many choices, and became overwhelmed.
  • You were afraid of failing.
  • You didn’t want to hear “no.”
  • You let administrative tasks get in the way.
  • It was easier to let them slide by without addressing them.

Whatever reason you had, you need to take advantage of this last week of the year, and do yourself a favor.

This won’t take very long because you think about these important tasks all of the time.  They sometimes sit in the back of your brain, tormenting you to pay attention to them, don’t they?

These might even be items that grew out of the goals in your 2011 Marketing Plan that you didn’t get to.

Let’s get them out of the back of your mind, where they aren’t doing anyone any good, and do something about them!

Here’s what I want you to do:

1.  List the top 3 things you should have accomplished in 2011 that would have helped you grow your business.

Leave a few lines for the next steps.

These top 3 items are now your Must-Do items for the 1st quarter of 2012.

2.  Under each of these 3 tasks, list the 3 ways you can accomplish these Must-Do item in 2012.

For example, it might be as simple as:

  • Must-Do Item:  Get to know Michael Adams, CEO at DowAgrosciences.
    • Set up a Google Alert on Michael Adams to learn as much as I can about him.
    • Call my friend Nancy Jones at Lilly as she is good friends with him.  Ask for an introduction.
    • Take Nancy Jones and Michael Adams to lunch just to get to know him better, not to sell.
    • Etc.
  • 3. Next, put a firm date next to each one of the bullets under your 3 Must-Do items.

    4. After that, calendar these items in Outlook, Google or your calendar of choice.

    5. Next, print out this list if it’s on your computer.  I want you to look at it every day.

    6. Finally, commit yourself to doing these 3 Must-Do items.  If you don’t do them, who will?

    Isn’t your business worth it?

    Please share: What are some of your Must-Do Marketing & Business Development items for 2012?

    Thanks so much to 123greety.com for the wonderful, vibrant 2012 photo above.

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    • I’m ahead of you; I have my top 5 prospects on that list and the wheels are already in motion with some of the same strategies you mention. I don’t have it step by step, but their names are on my white board. However, I think I will take it a step further and include the steps so I can check them off when accomplished.

      I have to tell you, I am very excited about 2012; we are going to make it happen.

      Merry Christmas to you and your family; I know this is an extra busy weekend for you guys.

    • @bdorman264 That’s GREAT news bdorman264 ! Adding the detail, the steps, will help make it crystal clear to you at all times what needs to be done, and it won’t seem so daunting. Can’t wait to see what you do in 2012. 🙂

    • aprylparcher

      Way to go, @NancyMyrland and @bdorman264 ! Awesome suggestions on how to keep from slipping into procrastination mode. I’ve shared this post around to help inspire others–here’s to a VERY successful 2012 for all of us!

    • @aprylparcher THANKS Apryl!! It is wonderful to see you here! Thank you, also, for sharing it within your community. I appreciate you, and am happy for you and @bdorman264 to meet…two very good people!