On behalf of my 4 wonderful Co-Leaders of the LMA, Legal Marketing Association, Social Media SIG, I have gathered a few of our thoughts about using Social Media at the #LMA13 conference, or any conference.
We know our members are very smart, social media-savvy professionals, but we thought we’d send along a few reminders just in case you need to share them with anyone along the way…you know, friends who might need a few reminders.
Here you go!
- Know that someone at your firm could be following you, maybe even your boss. Post accordingly.
- Try not to do something that will get you fired.
- Don’t post anything you wouldn’t want your mother to see.
- Sometimes it’s okay to “just say no” when you’re tempted to post something controversial….really.
- Before posting anything online, ask yourself “When this gets out, will it cause me trouble?” If the answer is yes, or even “maybe,” don’t post it.
- Use the conference hashtags to make connections: #LMA13 overall & add #SocialSIG to photos
- Be careful what you post on Social Media “after hours,” if you know what we mean.
- Remember that anything you post online will live there forever, even if you delete it.
- Read this post from Peter Shankman.
- If you make mistakes, admit it and apologize immediately.
- Even though it’s tempting to scold presenters via Social Media, make sure it serves a purpose.
- Don’t be lured into an argument via social media. It’s never pretty.
- Be mindful of every piece of content you put out to the world. The moment you’re off your guard, you’re vulnerable. Some people love to pounce.
- Avoid complaining about your job on any public forum, particularly if your account is associated with your company in any way (i.e. you list yourself as working for XYZ firm on Facebook).
- Avoid discussing politics, sex, and religion. These are topics everyone has strong opinions about, and you might not know where you differ with your employer or your clients until it’s too late.
- Know your audience – are you connected to clients? Do you use Twitter as a more professional forum? It’s great to share personal information, but you want to be wary of sharing too much.
- Presenters, don’t share anything about your firms that you would be embarrassed to have your name attached to. The days of demanding people not Tweet in public places are quickly passing.
Because we care…no, really, we do!
Your Social Media SIG Co-Leaders,
What would you add?
If you’d like a little more light reading connected to the LMA conference:
LMA13 Attendees – The Twitter Edition! by Lindsay Griffiths
Don’t Forget To Bring Your Passion To LMA’s Annual Conference by Heather Morse
#LMA13: It’s Vegas Time. Let’s Get Social! by Laura Toledo
#LMA13 Show Us Your Conference Experience! by Laura Toledo