LinkedIn Skills’ Endorsements, Part 2: Take Control Of Your Skills

Nancy Myrland LinkedIn, Social Media 11 Comments

LinkedInSkills' EndorsementsAfter writing my 1st post about LinkedIn’s New Skills’ Endorsements, a frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections.

She felt these skills were at odds with her expertise, and wanted to know why it’s happening.

First, LinkedIn offers others suggested skills to endorse based on those skills you have already added to your Profile, and also those they are extrapolating based on the remaining content of your profile.  They’re trying to be relevant, but they’re not hitting the mark in some cases.


My recommendation to her and you is to take control of your skills.  If we want LinkedIn to make reasonable and logical recommendations to others to endorse skills we actually have, then go in and add them to your Profile so LinkedIn has these skills from which to choose.

Log on to your LinkedIn Profile.

Go to your Skills and Expertise section, and click on the “+ Add a skill” link over to the right.

LinkedIn Skills & Expertise Section of Your Profile

You can now begin adding the skills you have, or that you want others to know you offer. As you can see below, you can now begin adding your skills or expertise.

As you begin to type, LinkedIn will offer you variations on the terms you use for skills when you start typing one. If one or more make sense, go ahead and use their suggestions. If they don’t make sense, keep typing your own, then add them.

You are allowed to add up to 50, so spend a little time thinking about what you do. Keep it focused to your practice, the skills and benefits you offer, and what might resonate with your target audiences based on the terminology they commonly use.

Adding skills to your LinkedIn profile


I know identifying your own skills makes some of you uncomfortable. Many of us were trained at an early age to be humble, and not to brag. This, however, is not the time to make people guess what it is you do for a living, or where your expertise lies.

You are in practice, or business, to help others in some way and, as a result, to make a living. You need to try to get past the feeling you are bragging when you describe your skills to others. Doing it in written form is the least assertive way to do this, so take advantage of the tools and spaces that allow others to understand what you might be able to do for them.


Even if you don’t care for this feature, I don’t believe it is going away any time soon, so it is best to maximize its potential.


These tools are there to help you and others, and to encourage traffic and activity on LinkedIn.

They aren’t perfect, but they are now a part of the Profile.

Use them, but take control of them as much as possible, okay?

Take a few minutes right now, and go add your skills to your profile.

If others suggest skills that you don’t care for, don’t approve them.

Help LinkedIn show others the skills you want to be showcased.

Let me know how it goes, okay?

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  • PeterSkomoroch

    Nancy – thinking of what skills to add can be time consuming, so we also provide skill suggestions that can help speed up the process of selecting skills: 

  • @PeterSkomoroch Hi Peter….thank you so much for adding to the post, and for stopping by! Nice job to you and your colleagues at LinkedIn to continuing to innovate.

  • nilminiklur

    I found the LinkedIn skills page a good  way of listing my skills when they first introduced the concept, but I do find it strange that all of a sudden I’m getting these endorsements of these skills from sources I can’t identify, who I’ve never worked for and for skills that are among the most minor of my skills.  The system is still screwy.

  • @nilminiklur Hi Nilmini, you should only be getting these endorsements from those who are 1st level connections on LinkedIn.  Are these people not your connections?

  • I have found 2 of my last 3 jobs via LinkedIn and have no problem listing my skills there. The thing I caution people about is to just be honest. While come don’t want to ‘brag’ at all, some list things they have no business listing. You dont need to use all 50, just make sure it’s relevant to your focus and your career.

  • @C_Pappas Hi Christina…good point. I hope others see through fake skills, and don’t endorse them, but we all know it will happen. LinkedIn is a powerful tool when used regularly and professionally. Two jobs…that’s amazing!

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  • MikeHammerPLS

    Regarding Nilminiklur’s concerns, I have found first level that I have made for the purpose of business development and yet to work directly on a project with have endorsed me for skills anyway. Perhaps I made a great first impression, but they likely are not knowledgeable of my aptitude. I have received endorsements from people I have worked closely with and endorsed contacts who have impressed me in the course of our business together; receiving endorsements from business prospects frankly leaves me uncomfortable.

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