GOOGLE PLUS: WHERE DO I START?

Nancy Myrland All Posts, Google Plus, Social Media 8 Comments

Google Plus: Where Do I Start?I’ve been sharing my link to Google Plus invites this week, which prompted a visitor named Julie to ask if I had any tips on where she should start.

I figured that as long as I was sharing this with her, I might as well expand upon it and share it with you.

Here we go…

Where do I start on Google+?

My answer is similar to what I suggest to people using other Social Media, or Social Networking sites, and that is to visit and complete your Profile before you do anything else.

Why should you fill out your Profile 1st?

If you begin to follow people and put them in groups on Google+, which Google calls Circles, they will be notified you have done so.  You can create as many Circles as you’d like based on the types of connections you have. Others will not be told the name of the Circle you have placed them in, which is good.

When they read this notification, they have to make a snap decision whether to reciprocate, and add you to one of their Circles.  If they don’t do it now, there is a good chance you will be left in limbo until the day when they notice you for other reasons, which I hope are that you’ve engaged them in conversation, or shared something valuable, including their content.  The chances of this happening down the road become smaller because of the sheer number of followers they are amassing  as G+ becomes more popular, and is launched to everyone.

When they receive notification that you have added them on Google+, your avatar shows with that notification. When they hover over your name next to your avatar, any other related information you have completed will pop up.  They can then choose whether to add you to a Circle, or not.

What will help them decide to place you in one of their Circles?

Easy…they will choose you for reasons similar to those that cause you to place them in one of your Circles, which is information about what you do, and for whom you do it.  This helps them make a quick, informed decision about you.  If you fit their online marketing world, they Circle you.  If not, then they might not.  This is really no different than non-digital marketing as we want our potential clients to know exactly what we do in order to make it easier for them to decide if we are a fit.

How do you get your information to show when others hover over your name?

Even though I want you to fill out your entire Profile, the important part of that Profile I am focusing on today, which will show up when others hover over your name, can be found in the Employment section.

First, click on the Profile tab of your main Google+ page.  It can be found here in the 3rd tab from the left:

Google Plus Profile

 

Next, once inside your Profile, I’d like you to click on About, like this:

Google Plus Profile

 

Next, click on Edit Profile in the right corner:

Google Plus Profile

 

When you click Edit Profile, you will see a red bar across the top that instructs you to click on the part of the Profile you would like to edit, with a Done Editing button to use when you are finished.

To give others additional information about you when they hover over your name, thus causing them less work to find out who you are and what you do…

Add information to your company and title, like this:

Google Plus Profile

 

Again, it’s important to fill out your entire Google Profile, but I strongly recommend that you make sure you add this additional information to help others discover what you do when they hover over your name next to your avatar, thus making your chances of connecting with appropriate audiences more likely.

What else would like to learn about Google+, or any of the other Social Networking sites?

 

Related Posts:

2 Truths About Social Media – Part One

2 Truths About Social Media – Part Two

 

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6 comments
Allison Shields
Allison Shields

Nancy,

Great post! I second the request for people to complete their profile, especially the section you point out here. I get frustrated when I receive a notification that someone has put me in a Circle and when I hover over their avatar, there is no information there except their name. Sometimes their company name appears, but that doesn't usually help much more. It makes it difficult to decide which Circle to put them in (or whether to put them in a Circle at all).

If I have the time, the next step for me would be to go to that person's profile. Unfortunately, all too often, there is very little information there. G+ is a social networking site - don't be shy, add your info! Tell me who you are and what you do, etc.

Next, I'll take a look at the person's posts to see if there is something there that I find interesting. But if there are no posts, I am even more stumped.

I have quite a number of Circles as well, but not everyone who has me in their Circles is in one of my Circles. Sometimes I'll place people in the "following" Circle just to see what they are sharing so that I can decide whether to add them to another Circle later.

It's all still a work in progress, and it's great to see what other people are doing and how they are using these tools.

bdorman264
bdorman264

I think I've done most of that. My question is since I haven't been very pro-active in building a network I have been pretty much just sitting back and taking all comers. I'm not sure if that is a bad thing or no thing at all. I just keep making more circles for now and keeping them to about 20 apiece. What are your thoughts on this, ma'am?

NancyMyrland
NancyMyrland moderator

@Allison Shields Exactly, and we will find that, as more time goes by, we will have less time to go the kind lengths you describe to learn more about the person. This means we will come to rely even more on the description people use that will show when we hover. Thanks for stopping by!

NancyMyrland
NancyMyrland moderator

@bdorman264 Hi Bill. I have about 20 Circles; some have more in them, some fewer. These are circles with similar naming conventions as those I have on Twitter/TweetDeck. I use Private Lists extensively on TweetDeck so that I can prioritize my conversation and observation during busy times.

Those I do not know on Google Plus have not all been placed in Circles yet. I do have a Have We Met? Circle if there are those who sound familiar, but who I'm not sure I know. They might move out of there in to other Circles in the future.

I am finding people to Circle in much the same manner as I found people to Follow on Twitter and Facebook. If I am connected to someone, I check out who they have Circled, or who has Circled them, and see if there is a connection that I am interested in for whatever reason. After I comment in a high-profile user's space, I seem to get a lot of notifications from people who have placed me in Circles, so the exposure seems to be encouraging others to scoop up new contacts.

I won't place a limit on the number that end up in each Circle, but will place people in Circles if they fit in to the category I have created.

Thanks bunches for stopping by!

NancyMyrland
NancyMyrland moderator

@FollowtheLawyer Jay, thanks, you're so kind to let me know. Any thoughts on what area I might tackle next that might be helpful? I'm here to serve! :-)