NO GOOGLE PLUS BUSINESS PAGES YET? GOOD!?

Nancy Myrland All Posts, Google Plus, Social Media 4 Comments




Google PlusAs you probably know by now, Google launched its mammoth Social Networking site, Google+, 3 weeks ago.  In 3 weeks, they have accumulated approximately 20 million members, and they still haven’t opened it up to everyone yet.

In case you haven’t noticed, Google isn’t allowing business pages yet.  They made that clear after the 1st day, letting businesses know they aren’t ready for business pages yet because they are still building out the infrastructure that promises to wow the business user.  They also warned businesses they would shut down their business sites if they discovered them.  Those weren’t just idle threats. Mashable’s business profile was shut down this week, as were others.  Don’t worry.  They’ll be back.

So we don’t get to market using business pages yet, huh?  Hmm…well, here’s what I think about that:

GOOD!

Before you think I’ve gone completely batty, I’ll explain.

The interesting phenomenon about not having Google+ business pages yet is that it is challenging people to become known for their brand, and personality, allowing others to get to know them first before they are presented with more intense sales-oriented business pages.  Don’t get me wrong.  I like business pages and applications, and intend to build one for Myrland Marketing when Google gives me the green light.

But let’s not forget the trifecta…Know, Like and Trust.  This is what all service providers should be striving for when nurturing and establishing relationships with potential clients.

  • Help people get to know you.
  • Hopefully, they will discover they like you.
  • Eventually, after you’ve been interacting with them for a while, they might find you are also trustworthy.

When these 3 are present, don’t we all have a better chance of building a more solid foundation upon which to develop a relationship?

Let’s challenge ourselves.  Use this non-business page time on Google+ to do what we should be doing in Social Media already, and that is to first earn the right to promote what we do by investing in others first.

To earn the right to sell, we must:

  • On a continuous basis, find those people we can learn from, relate to or share information with.
  • Share what these people have to say that might be interesting, relevant or valuable to our connections.
  • Comment on what others say, the links they have provided and the information they’ve shared.

Never stop this process of interacting as it is the life-blood of relationship-building and Social Networking.  We must first do these things before we have truly earned the right to sell.

By the time business pages roll around, which is estimated to be in the 3rd quarter, we just might have given our connections a reason to join us there other than to help us get past some numeric threshold of Likes in order to secure a vanity URL.

So it’s okay that we don’t have business pages on Google+ yet, right?  We have a window of opportunity, now go take advantage of it!

What do you think?  Are you finding it any easier to engage in conversation on Google Plus?  Why or why not?

Related post about Google Plus: Google Plus: It’s Early But It’s Interesting.

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2 comments
bdorman264
bdorman264

Ok, no business pages for now. You make a good point about getting to know people; that's good because it's kind of my MO. I want to have a relationship; I want to know what you are about.

If you are entrusting me with protecting your business, you certainly need to trust me and hopefully like me as well. I try to be as transparent as possible. I feel I do a very good job being consistent albeit somewhat goofy in my behavior, but it's who I am, for better or worse.

Now you have my story for today and I'm sticking with it.

NancyMyrland
NancyMyrland moderator

@bdorman264 Thanks Bill! you could give lessons regarding how to dive in and engage, as well as letting people in to get to know all about you. I appreciate that in you.

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  1. […] legal marketers would be to follow insightful and measured user stories from early adopters like Nancy Myrland and Samantha Collier as barometers of if/when it’s the right time to join. And it’s […]

  2. […] legal marketers would be to follow insightful and measured user stories from early adopters like Nancy Myrland and Samantha Collier as barometers of if/when it’s the right time to join. And it’s […]