2 comments
Erica Allison
Erica Allison

Hi Nancy. Sounds like you and I think a lot alike! Whenever I'm hired to do a strategic marketing plan for someone, I insist on a budget to accompany the plan. Most often, I'm hired to do 'some marketing' for a client and I end up leading a strategic planning session primarily because I hate operating in a vacuum and I hate providing really fun ads or great pitches for something or someone that hasn't a clue where they want to be when I'm finished. It's a disservice to the client and frustrating for me as their consultant to not operate with a plan or strategy in place and the overall understanding of those fit in or support their budget.

Nancy Myrland
Nancy Myrland

Erica, good for you insisting on a budget. As in the kitchen, when sometimes our eyes are bigger than our stomachs, and we can't eat what we've taken, so, too, are our desires for results not matched by appropriate resources. Thanks for stopping by!

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