There are many of them, and they are useful to help those who care about marketing, public relations, customer service and all communications stay on top of what’s going on out there, and what we might want to look out for in the new year.
We’ve seen tools come and go, but what tools and trends will be the most effective in 2011?
We’ve been introduced to tools that measure, that condense, that listen, that slice, that dice, that lather, rinse and even repeat a Tweet.
We will see a lot of activity in mobile. Heavens, I’m looking forward to the day, and it will come, when our callers will be holograms in front of us, and vice versa.
Tools that help us target our social media marketing activities will become more prevalent.
Tools that help us understand how to buy advertising more effectively in Social Media will pop up.
On and on and on….
But the most effective social media tool for 2011 will be….are you ready for this…get your pens and paper because this is important…go ahead, I’ll wait….
The most effective social media tool for 2011 will be YOU! Yes you!
Let’s face it. There is no social media without you and your involvement. You can automate as much as you want, but if you don’t put skin in the game, and listen, learn and connect, then you are not involved in Social Media. Social Media are those communication vehicles, all virtual, that allow for conversation and interactivity, or social interaction. If they weren’t, they wouldn’t have been named social media in the first place.
So, get out there and use your most effective tool in 2011, okay? You know how. I know you do. Sure, you might need a little coaching to help you crawl out of your marketing comfort zone, and that’s okay, but you have everything you need right there in that head, heart and soul of yours to make this work.
Thanks to Billy Frank Alexander for the use of the vibrant 2011 photo used above.