A recent Myrland Marketing Moment I shared was:
Remember that Social Media use is a little bit about you, and A LOT about everyone else.
It’s true. These are called Social Media, and we do Social Networking on them. We’re here to spread the good word, which isn’t always ours. We’re here to communicate, connect and sometimes even collaborate if we find relationships that make sense to us.
When we think of it in terms of traditional networking, it makes even more sense. What would you do if I walked up to you at a Business After Hours, a Chamber Membership Marketing Council meeting or a Goodwill Commercial Services board meeting, said hi, then immediately launched in to why I am so wonderful, why you should hire me to set your marketing world on fire, why you should attend the event I’m hosting next week, why I just wrote the best blog post, on and on and on?
Let me see if I can answer that for you. Tell me if I’m right. You would think I am a huge bore, that I’m very self-centered, that I could care less about actually meeting and, heaven forbid, developing a relationship with you at this networking meeting? Am I getting warm?
It’s like that with Social Media. If we approach them, and the networking that goes on within them, as being largely about others, then we are on the right track. How do we that?
- Share what others have to say. When someone Tweets, updates Facebook or LinkedIn, or writes something that you like, or you think others would like, share it with your network.
- When someone is just getting started, reach out your virtual hand or arms and pull them along with you. Greet them, make them feel welcome in this huge space, and mentor them if need be.
- Write something that will help educate others. There are so many new developments, or new ways to look at what’s been fact for a long time, that the opportunities here are unlimited.
- When you see two or three people you think might like each other, introduce them to each other on whatever site you are using.
- Comment on something they’ve said that you agree with, or even if you want to share another perspective.
- Refer people or tools when you see someone ask about them.
When we approach all networking, virtual or otherwise, with this mindset about helping others, we will be much more memorable as a result. Don’t you remember people who share great information when they’ve also focused their attention on others? Doesn’t it make them a more complete person in your mind? Doesn’t it make you want to share their information with others because they’ve modeled that same behavior?
Do you see what all of this is leading to? In the process of focusing largely on others, people are then more receptive to the messages you send about you, and what you’re working on. You’ve helped others, but made yourself more memorable in the process.
Remember, ask NOT what Social Media can do for you. Ask what you can do for OTHERS.