Nancy Myrland All Posts, Myrland Marketing Moments, Networking, Social Media 8 Comments

invest by wonderwebby.A few times a week, I send out short marketing words of wisdom on LinkedIn, Facebook and Twitter called Myrland Marketing Moments.  They are always fewer than 120 characters as I want to leave room for those kind enough to share, or ReTweet, them on Twitter.  Twitter only allows us 140 characters, so leaving space for others to add their name when sharing is important.

I guess I was feeling particularly “wise”  yesterday, because I posted three Myrland Marketing Moments!   Actually, the truth is that I was driving to Chicago, and had 3 hours to think freely about business.  What a gift!

Here’s one of the three that came to mind:  Myrland Marketing Moment – Social Media: The more you interact, the more people will interact w/you.  Invest!

Allow me to explain.  Many who have discovered the merits of Social Media and Social Networking know that it is important to interact with Friends, Followers, Connections and others in order to begin building relationships.  Unfortunately, many have not yet discovered the important of doing this, or at least are not comfortable jumping in and having an actual conversation.  I understand both situations, and have a great deal of empathy for the latter because that’s not a good feeling.  I’ve watched people struggle through the discomfort of having a conversation, and always find myself trying to bring them out of their shell to make the situation more comfortable.

Networking does not come naturally to everyone.  Some of us (partially guilty as charged) appear to have been born with the DNA that allows us to talk to anyone about anything.  You might find it interesting that, having started Kindergarten at the tender age of 4, I started out a bit bashful in life.  I was almost held back that year because I was so shy that I would hide under the play kitchen table when the janitors would walk in the room.  My family and friends tease about that, wondering where that shy little girl went, and what happened.  It didn’t last long, that’s for sure!   We’ll talk more about networking in another post.  My point is that I understand if this describes you.

Even if you weren’t born with the networking gene, it is my firm belief it can be developed.  I think it is critical to do what is necessary to develop it, because the need to interact with other human beings in this world has never been more important.  The communication tools we are surrounded with demand our participation in order to bear fruit.

Having networked, in Social Media and in person, for most of my life, I know for a fact that the more we invest, or contribute, ourselves in conversations with other human beings, the more they will interact and invest in us.  I don’t mean the investment they will make will always be financial, but sometimes an investment of a very important part of them, which is their time, their trust, their friendship and their loyalty.  Aren’t these the characteristics that go miles toward developing not only friendships, but also client relationships?

It’s easy to grow weary of networking and investing our time, treasure, knowledge and talents to the benefit of others, whether in person or Social Media, but it is imperative we spend the time to do so.

Remember, a “wise” person once said:  The more you interact with people, the more they will interact with you.  It’s time to invest!

What do you think?  Have you found this to be true for you?  I’d love to hear your thoughts.

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Comments 8

  1. I love this post Nancy. I was actually terribly shy until I turned 20. Not sure what happened, but I get teased by friends and family too. It is now very easy to me to network and engage, but I so understand those who it does not feel natural to them.

    It is more important than ever to network online and in person. Critical. Thank you for the reminder.

  2. Post

    Thanks Deb. You are most welcome! I think Social Media are perfect tools for those who don’t feel comfortable networking. I’ve often said it is much easier for some to network on a page 1st, get to know someone, then feel much more comfortable meeting in person. Thanks for stopping by!

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  4. I started kindergarten at 4 also. I consider myself a natural introvert, but have forced myself to do the “investing” as you have outlined in order to grow as an individual and as a professional!! Great blog post! Keep’em coming!!

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    Ces, you are a GREAT connector and conversationalist! You are a shining example of how to engage others in Social Media. You bring people out of their shells, and in to the world of engagement. Thanks for stopping by my friend!

  6. You are right on target as always Nancy. When I speak to people on social media, the first thing most people say is they don’t know where to start or what to say and feel overwhelmed. I find that many new young attorneys coming out of law school feel the same way with networking from the ground up on and offline. But once they start getting their feet wet, the fear goes away.

    I, for one, appreciate you sharing your words of wisdom in 140 characters or less on Twitter so I can pass them along. Good information needs to be shared!

  7. I love thinking about it that way!!! Investing to get a return!!!! And the money analogy is something all peeps should be able to relate to! And in life, we get out of our relationships what we are willing to put into them. So why should Twitter be any different!

  8. Hi Nancy:

    I often find that even the most shy clients will blossom and share IF they feel properly armed. That could mean “diving deep” to understand a topic, practicing how they’d navigate a tricky conversation or regularly interacting with influencers who can help get them up to speed.

    So, the opportunity for marketers may be to help develop customized systems that allow folks to rapidly gain comfort. Enter social media and SEO, very interesting building blocks for those systems. We live in an interesting time…

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