THE WORLD IS CLOSE


This is an amazing time in which we are living.
I’m sure others thought that decades ago when Henry Ford invented the automobile.
I’m sure they thought that when they heard about the first TV.  Prior to that point, their connection to the world of news and information was primarily through a box plugged in to the wall, which they sat around …

WHAT DO YOU REMEMBER?

As Christmas draws very near, my thoughts are drawn to memories of other Christmases.
Maybe I’m feeling nostalgic because I’m away from home this year, or maybe I should just be honest enough to say that I’m just a sap every day.  Okay, you caught me. It’s a combination of both!
Mom and I are watching The Weather Channel, as we’ve been …

SHOULD YOU JUST BE YOURSELF IN SOCIAL MEDIA?

A suggestion many give when asked how to use Social Media is:
“Just be yourself, and it will all work out.”
The thought behind that answer is that this should be easy enough to help you get started without over-thinking the process. After all, we all know how to be ourselves, right?  We’ve been doing it for years.  It’s second nature to …

IS BEING REACTIVE GOOD MARKETING STRATEGY?

Today I read a post on Social Media Examiner about creating Social Media Content Strategy.  The author, Rich Brooks, made a comment that resonated with me.
“Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as …

FIRM LEADERSHIP: PLANNING & BUDGETING

In yesterday’s blog post, I implored you to stop sending your marketers on a wild goose chase to find out what percent of revenue other firms are spending on their marketing and business development budgets.
If you haven’t read it yet, I invite you to please take a moment to…it won’t take long.
Go ahead, I’ll be here when you get back.
Now …

FIRM LEADERSHIP: PLEASE STOP IT!

Ah, the 4th quarter.
It’s that time of year when the following questions pop up in listserves, conferences, partner and staff meetings, and everywhere else firms discuss marketing budgets.
What percent of revenue are other firms spending for marketing?
How about business development?
Then the big hunt begins.  Marketers are asked to research these numbers to find out what the norm is in the …

HOW DO I THANK THEE? LET ME COUNT THE WAYS.

We are all familiar with poem number 43 of Sonnets from the Portuguese written by Elizabeth Barrett Browning.  It begins…
How do I love thee? Let me count the ways.
I’m no Elizabeth Barrett Browning, but I do like her romantic style in this sonnet, and decided to borrow from her title for this blog post.
I’ve been trying to decide whether I …

THERE SHOULD BE NO SURPRISES

Today I saw an interesting discussion fly by on Twitter.  Social Media Consultant Adrian Dayton and Law Practice Management Consultant Ron Friedmann were discussing Adrian’s recent article on Law.com titled Which Law Firm Owns The Most Digital Real Estate.
In his post, Adrian wrote about BigLaw being behind in the creation of digital real estate via blogs compared to smaller firms.
As …