Welcome back! I’m glad you’re here.
The following is the TweetStream from a wonderful keynote address given at the 2009 LMA Conference. They are in reverse order, so please drop to the bottom and read up.
One again, please excuse Tweets that seem to run together. WordPress is combining them after I separate them!
Peter Sheahan, Author of Flip!
General Session: Changing Trends
newsucnuse: RT @CBamePR We are paid to be gutsy. Being that way drives change. change is what we want. #LMA Couldn’t agree more.
nancymyrland: #LMA Peter: Flip: U can’t contemplate ur way 2 marketing brilliance. U HAVE 2 take action!
CBamePR: Change requires action. #LMA CBamePR: great leaders don’t protect everything. #LMA
nancymyrland: #LMA Peter: Flip: Greatest innovation in mktg will come in how we market internally..help our prof’s guide their brand.
CBamePR: We are paid to be gutsy. Being that way drives change. change is what we want. #LMA
CBamePR: industries don’t innovate. Individuals drive the change. #LMA
CBamePR: There is no wisdom in crowds. #LMA CBamePR: Biz is personal. To get control, give it up. Action proceeds clarity. #LMA
nancymyrland: #LMA Peter: Flip: How do we need 2 think 2 b ready 4 what comes next?
alchimktguy: peter sheahan: a satisfied need is no longer motivating, e.g. quality, speed & price. #LMA
nancymyrland: #LMA Peter: Flip: Differentiate based on an emotional story. nancymyrland: #LMA Peter: Flip: Stories are more impt now than they’ve ever been!
holdencalgary: #lma you need to build a great lexicon of marketing knowledge to sell a good story in this economy
nancymyrland: #LMA Peter: Flip: Good example is Richard Branson…what a brand!
AnnaKDeLeo: RT @nancymyrland #LMA Peter: Flip: Go Partner to Partner to build their individual brand that then builds in 2 the overall brand of firm.
holdencalgary: http://twitpic.com/2rgu4 (via @holdencalgary) #lma nancymyrland: #LMA Peter: Flip: Go Partner to Partner to build their individual brand that then builds in 2 the overall brand of firm.
AnnaKDeLeo: RT @nancymyrland Peter: Flip – Figure out the story to tell clients outside and the ppl inside ur org’n so they all know why 2 stay w/u #LMA
CBamePR: Story shoud focus on your partners and talent. #LMA nancymyrland: #LMA Peter: Flip – Build collective personal brands around your professionals and tell their story! What are they famous for?
nancymyrland: #LMA Peter: Flip – Figure out the story to tell clients outside and the ppl inside ur org’n so they all know why 2 stay w/u.
CBamePR: what story do you have for why someone should use your firm? #LMA
nancymyrland: #LMA Peter: Flip – Figure out the STORY is that describes what differentiates us…get to the emotional level.
holdencalgary: Ross enjoying the show at #lma http://twitpic.com/2rgfb
alchimktguy: peter sheahan’s use of a pc tablet in his presentation is fantastic. #LMA
nancymyrland: #LMA Peter: Flip – Fast, cheap OR good – the trad’ differentiators. 2day cients demand all 3!
holdencalgary: #lma exhibitor hall. Peter Sheahan on the screen. What is your competitive advantage? http://twitpic.com/2rgb5
holdencalgary: Watching Peter Sheahan at #LMA from the exhibitor hall. Great weather outside, feels like I am back in Canada
nancymyrland: #LMA Peter: Flip – Try to sell your ”product” to a completely difft market! alchimktguy: peter sheahan applies lateral thinking to business models in a wonderful and refreshing way. #LMA
CBamePR: Sometimes Flip is about new thinking, new products or new markets. #LMA
nancymyrland: #LMA Peter: Flip – Fight your natural, conditioned responses to what u do.
nancymyrland: #LMA Peter: Flip your perspective, get back to the basics. What does our service really do?
fredabramson: @lancegodard @nikiblack @shyalter @JenLaviano @downtownlawyer @nancymyrland #LawsOfCriminalDefense #LMA, #techshow #followfriday
nancymyrland: #LMA Peter: Flexibility is the key 2 being a successful firm.
CBamePR: Cross marketing will make a firm more profitable. #LMA nancymyrland: #LMA Peter: Our role must include marketing the firm to the lawyers so they know how 2 convince clients 2 use other parts of firm.
Russ23229: @nancymyrland #LMA Reading my thoughts, or I hers? Sweet!
Russ23229: #LMA Change…now what? Peter says Change! CBamePR: Marketers should market the marketing of the firm than just market the firm. #LMA
nancymyrland: #LMA Theme of our conference is Change…Now What? Peter: ”Now what? Change!”
alchimktguy: spending 10 minutes saying “i am young” isn’t an impressive start for The Flip author, but perhaps it just takes him time to warm up. #LMA CBamePR: Peter says it is not the gen gap but resistance to change. #LMA
nancymyrland: #LMA Peter Sheahan helps org’s deal with organizational change… has worked with many law firms also.
Russ23229: Peter Sheahan speaking workforce issues #LMA, an Aussie, high energy
CBamePR: Peter speaking about talking to lawyers about understanding Gen Y. #LMA
nancymyrland: #LMA Peter Sheahan is completely charismatic and full of energy!! nancymyrland: #LMA Opening Session w/Peter Sheahan, author of Flip, is up to bat!!
CBamePR: Listening to Peter Sheanan at #LMA
gaillamarche: General session with Peter Sheahen about to start #LMA
nancymyrland: 1st up today @ #LMA is a Gen’l Session w/Peter Sheahan on “Changing Trends.” He is an expert in workforce trends & generational change.