Competition Watching? Who Cares!?

by Nancy Myrland on August 21, 2014

 

Knock Down The Competition RoadblockDuring a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to.

She asked:

“What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know?  My client may not want her competitors to know what she’s up to…”

This is a concern I’ve seen clients express, so I offered my thoughts, which are:

“You can’t spend your valuable time worrying about your competition. They can’t do WHAT you do HOW you do it, so you just have to put your head down and do it.  The downside to staying under the radar is too great to let it hold you back.”

You can’t go through your professional life not showing your clients and potential clients what you know because it might tip off your competition. Trust me, if your competition needs to watch your activity for ideas about how to run their business, they have other issues, so you are way ahead!

If they want to scurry around watching all of their competitors in an effort to steal their ideas, then let them try. There is no way they can do exactly what you do, and do it how you do it.

If you are working from a strategic marketing perspective, where you know who you are writing for, are writing about topics they are curious about, AND you are adding in a heavy dose of interacting and discussing these issues with them, your competition will not be able to duplicate your efforts.

Stop putting up these roadblocks to progress. That’s all they are…roadblocks. Worse yet, you’re the one putting them there, which is unnecessary and unproductive.

  • Get out there.
  • Write about what you do.
  • Write about what your clients do.
  • Write about what concerns your clients.
  • Write about what is going on in their industry that is troubling them.
  • Talk to them.
  • Let them know you are a real person, not just a keyboard.
  • Answer comments and questions.
  • Be consistent.
  • Stop hiding your skills.
  • Help your clients.

If you do at least these 11 things on a regular basis, it won’t even matter if your competition has your office bugged because they are not going to be able to put together the package that is you.

If you don’t do these things, you are not going to be worthy of competition OR clients copying or knowing what you do, and what good is that?

 

 

 

 

 

 

 

 

 

 

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Lawyers, People Don’t Want A Drill. They Want A Hole.

August 6, 2014

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution.
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Your LinkedIn Newsfeed: You Need To Choose What You Want To See

May 15, 2014

IT’S TIME TO TAKE CONTROL OF YOUR LINKEDIN NEWSFEED
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Content Marketing: Can It Be Done In Your Spare Time?

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I FIT IT IN WHEN I CAN
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Who Said That? How To Live Tweet A Conference.

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I received a blog post titled Stealing Ideas and Social Media via email this morning from Randall Craig, one of our presenters last week at the LMA, or Legal Marketing Association, annual conference. Randall spoke on Social Media, a topic very much on the minds of marketers and communicators everywhere.

Randall started a good discussion when [...]

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#LMA14: I’m Really Looking Forward To It!

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Social Media: Should I Accept All Connection and Friend Requests?

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LinkedIn Groups: Be S.M.A.R.T.

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Social Media Etiquette: Did You Really Need To Say That?

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12 Twitter Tips For Lawyers

January 28, 2014

[A version of this post was originally published on the Legal Marketing Association website, and has now been updated here for your viewing pleasure...I hope.]
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Say THAT 10 times real fast! Go ahead. I’ll wait.
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THE WILD, WILD WEST OF LINKEDIN
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LinkedIn Announces New Showcase Pages: Great For Law Firms

November 20, 2013

Yesterday, LinkedIn announced the addition of “Showcase Pages,” which are subsets of Company Pages. Read on as I discuss how this has great utility for law firms.
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Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets.
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Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable.
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Get Them Talking, Then Get Called To The Table

September 25, 2013

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx.
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Marketing Revolution or Evolution?

September 24, 2013

Marketing: Past, Present & Future
I just read an article on LinkedIn Today from Brian Solis, Principal Analyst, Altimeter Group, and author of What’s the Future of Business. The article, The Future of Marketing is not about Marketing…It’s about YOU!, is about the state of marketing and communications in the past, present and future.
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Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann, President and Founder of the web agency Domain7, and a contributor to the HootSource Blog. It was called The Social Executive: Are You A Social CEO?
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Social Media: Where Everybody Knows Your Name

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FIND AND BE FOUND
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It’s Official: Twitter Files For IPO.

September 13, 2013

IT’S OFFICIAL!
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In the legal profession, we tend to discuss Business Development a lot. It’s important.
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September 4, 2013

While The Rest of the World Was Advertising
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Social Media Manners: Are You Talking To Me?!

September 3, 2013

HAS THIS EVER HAPPENED TO YOU AT AN EVENT?
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Me, too.
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C’mon! It’s Time To Put On Your Big Kid Pants Already!

August 23, 2013

Marketing Isn’t Always Easy
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Goals, Bright Shiny Objects or Competitors?

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Let’s face it. Many of us are easily distracted by the next bright, shiny object that is flashed before our faces that holds promise for our practice.

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Content Isn’t King. It’s Emperor Of The Universe.

July 31, 2013

Yesterday, I attended a webinar called “Beers, Blogs and Brands: A Comprehensive Approach To Law Firm Marketing,” sponsored by My Case, provider of web-based legal practice management software.
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