I Might Have To Smack You If You Do This On LinkedIn

by Nancy Myrland on September 3, 2014


I Might Have To Smack You If You Do This On LinkedInI’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite.

Teaching marketing, and social and digital media for the past umpteen years, I’ve seen plenty of people try to find the easiest and quickest shortcuts around doing actual work to grow their business. In rare cases, this type of efficiency can be good. Others, not so good.

I was reminded of one of the not so good practices the other day while catching up on my Google Alerts for LinkedIn. I ran across a post from “Stephen,” a guy who wrote about his experiences buying LinkedIn connections. Yes, I said buying LinkedIn connections…{{sigh}}.

I read the entire post to try to wrap my arms around why anyone would feel the need to do this. I know it happens on Twitter, as well as buying Likes on Facebook Pages. I don’t endorse those, but LinkedIn? C’mon! 

From Michael [any spelling or grammatical mistakes are his]:

“I needed a taste of rapid growth. So I did it. Purchased the package of 1000 LinkedIn connections for ten dollar. And I got what I paid for.”

Michael experienced some kind of euphoria resulting from a sudden outpouring of what he thought to be quality connections:

“A couple hours later, my connections skyrocketed. Yep. As all the preceding buyers on this particular offering said. It was for real. In about two hours, I went from around 100 to 600. Passing by two centuries in a blink. I had done it. I had connections that are new, and I was flying.”

Oh my…..Michael, really?

Suddenly this adrenalin rush of new connections wasn’t all it was cracked up to be.

“And they come fast. I am thinking there are either a ton of accounts owned by one person (yea, dishonest), or some type of enthusiast network where people agree to connect for each other. Either way will probably never think of me and these folks do not have any real interest in me. They deceived me as all the connections turned out to be fake. Linkedin will dilute your image if you buy fake connections.”

I could have almost hugged him when he wrote this.

“There are currently over 85 million-business professionals who use LinkedIn as their favored social networking platform. LinkedIn offers business owners the chance to tap into this vast network of professionals, many of which may become sales and leads.”

Preach it Michael!! C’mon now…tell us more!!

“It enables you to specifically target people with particular interests, granting you access to one of the biggest databases of business people. Online business owner, successful entrepreneur and every top executive is using LinkedIn to connect with other like-minded people and to seek out products and businesses, which they want.”

Then Michael broke my heart again.

“If you want LinkedIn connections, the best thing is to go for real LinkedIn Connections from a respectable company who will offer you real connections.”

Michael. Michael. Michael.

My point is this. The point of spending time on LinkedIn is to turn contacts into connections. It takes time.

It takes a few minutes every day, or every other day to:

    • Find your current contacts on LinkedIn.
    • Find new contacts who are in the target audiences you have defined.
    • Share others’ updates.
    • Comment on others’ updates.
    • Send a note of congratulations when you see your contact has a new job.
    • Join a group or two that makes sense for your practice.
    • …and more.

Don’t Buy Contacts on LinkedIn.

If your practice is based on ethically building relationships and reputation, then you need to do what I suggested in this post over 4 years ago:

“There is a process to developing relationships with those with whom we would like to do business, or those we would simply like to call friends. It’s called building trust. The steps to building trust aren’t the same for everyone, or for every two people, but what I do know is that it takes time. We must earn it.”

I said that 4 years ago, and still believe it today.

Would you ever buy LinkedIn contacts? Why or why not?

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Lawyers: One Of The Most Important Questions You Can Ask Your Clients

August 28, 2014
Lawyers: One Of The Most Important Questions You Can Ask Your Clients

I was just reading an email from WordPress expert Chris Lema about his recent search for a new job. He was discussing what made him choose one employer over another. Something he said stuck with me because it could help you as you begin working with your clients, and as you continue working with current [...]

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Competition Watching? Who Cares!?

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During a MarketingProfs PRO webinar with Mack Collier just now, an attendee expressed concern in the chat room about not blogging because it will show competition what she is up to.
She asked:
“What about any concerns about blogging about topics/issues that may give competitors info about your services that you may not want them to know? [...]

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Lawyers, People Don’t Want A Drill. They Want A Hole.

August 6, 2014

I’m over on Inbound.org, watching a digital conversation called Ask Me Anything! with guest Amber Naslund. She is a Marketing, Community and Social Exec, and author of The NOW Revolution.
Something she just said applies to every industry or profession, and bears a bit of discussion here on the Myrland Marketing Minutes blog.
If you are trying to figure [...]

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Bloggers: Let Your Content and Your Readers Breathe

July 29, 2014

We don’t have much time to grab our readers’ attention these days. They have so much on their plates, and more messages are being thrown their direction than at any time in history. More people are becoming content publishers by the minute, whether that be:

Blog posts like this one
A post on [...]

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General Counsel To Lawyers: “Do You Understand AFAs?”

June 13, 2014

Earlier this week, I recapped one component of the General Counsel Panel at this year’s LSSO RainDance conference I attended. It focused on a request these General Counsel had, which was for lawyers to “know our business.”
Another theme that surfaced had to do with AFAs, or Alternative Fee Arrangements, often called Value Billing and a [...]

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General Counsel: “Lawyers, Know My Business”

June 11, 2014

Even though the rapid-fire GC Panel at last week’s LSSO Raindance Conference was filled with pages full of suggestions (some of the one-liners were priceless), there were a few recurring themes I can’t get out of my head.
We’ll start with just one of those themes today, but I will tackle more in the coming days.
If [...]

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Your LinkedIn Newsfeed: You Need To Choose What You Want To See

May 15, 2014

Remember when you first discovered that Facebook started deciding what you would see in your Newsfeed? Well, it is now happening on LinkedIn, too. You need to check your settings on a regular basis because the LinkedIn default might not be what you would like to see.
Take [...]

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Content Marketing: Can It Be Done In Your Spare Time?

April 21, 2014

There’s a lot of talk these days about Content, Content Marketing and Content Strategy, isn’t there? You’re busy, so it’s easy to ignore the formality of it. You write what you can, when you can, about what you know.
Isn’t it enough that you are squirreling away enough time now [...]

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#LMA14: I’m Really Looking Forward To It!

March 27, 2014

I’m really looking forward to next week!
Yes, I will miss my beyond-words-adorable Yellow Lab puppies, Mike and Nick, more than I can say, but I know they are in great hands here at home with my husband, John. Oh, yes, I will miss him too, of course!
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Social Media: Should I Accept All Connection and Friend Requests?

March 21, 2014

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LinkedIn Groups: Be S.M.A.R.T.

March 18, 2014

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Social Media Etiquette: Did You Really Need To Say That?

February 28, 2014

Because of a blog post that Samantha Collier wrote yesterday, I became aware of an unfortunate situation that took place on LinkedIn.
The goal of my post today is to leave you with lessons learned, which you will find below, but it might help for you to have a little background first.

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12 Twitter Tips For Lawyers

January 28, 2014

[A version of this post was originally published on the Legal Marketing Association website, and has now been updated here for your viewing pleasure...I hope.]
Say THAT 10 times real fast! Go ahead. I’ll wait.
Had I told you five years ago that I had a tool that would allow you to:

Listen to your clients
Observe [...]

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Are LinkedIn Groups Out Of Control?

January 23, 2014

Many LinkedIn groups are out of control. Group members have discovered they can spam the group and get away with it. Many group admins are not doing a good job managing their groups.
I’m not talking about the occasional post that has a link to content that members of the group [...]

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LinkedIn Announces New Showcase Pages: Great For Law Firms

November 20, 2013

Yesterday, LinkedIn announced the addition of “Showcase Pages,” which are subsets of Company Pages. Read on as I discuss how this has great utility for law firms.
LinkedIn tells us that:
“Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether [...]

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Law Firms: When Making Announcements, Think Outside The Box

October 3, 2013

Over on PR News, there’s a very interesting post about Amazon distributing a recent press release about the Kindle Fire via 14 Tweets.
Each Tweet plugged a different aspect of the new Kindle Fire, and appears to be a summary of the release they distributed via their website and Business Wire.
Each Tweet featured the hashtagged-term, #firehdx, which [...]

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What Is Inbound Marketing, & Why Is It Important For Lawyers & Law Firms?

October 2, 2013

You can’t read too much about marketing these days without tripping on the common phrase Inbound Marketing.
It is an industry buzzword that serves to differentiate current, digitally-based marketing practices from traditional ones.
This means we are trying to attract interested people to us by creating and distributing content in the marketplace so that [...]

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Make Fun Of #Hashtags All You Want, But Google Just Got Serious

September 26, 2013

Yesterday, Kevin Mullett, Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable.
I know. I know. You’re thinking….
“Yawn, Yawn, they’ve been searchable, Nancy.”
Not so fast. Stick with me here for a minute. This is different.
Zaheed Sabur, Software Engineer with Google in Zurich, Switzerland, announced the change [...]

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Get Them Talking, Then Get Called To The Table

September 25, 2013

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen, Co-Founder of JD Supra, along with Peggy Heffner of Dechert LLP, and Patrick Baynes of PeopleLinx.
I will listen to anything and everything Adrian has to say, not only because [...]

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Marketing Revolution or Evolution?

September 24, 2013

Marketing: Past, Present & Future
I just read an article on LinkedIn Today from Brian Solis, Principal Analyst, Altimeter Group, and author of What’s the Future of Business. The article, The Future of Marketing is not about Marketing…It’s about YOU!, is about the state of marketing and communications in the past, present and future.
What really caught my attention is [...]

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Firm Leaders: Are You Social?

September 23, 2013

Hootsuite, the Social Media management tool, recently published a post by Shawn Neumann, President and Founder of the web agency Domain7, and a contributor to the HootSource Blog. It was called The Social Executive: Are You A Social CEO?
Shawn writes that when he talks to other CEOs and executives, he finds fear and reluctance in [...]

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Social Media: Where Everybody Knows Your Name

September 17, 2013

If one of the goals in your Marketing and Business Development Plan is to grow your practice, then it follows that you would then identify the strategies to accomplish that.
Typically, it’s broken down like this:

Goal: What I want or need to accomplish.
Strategy: How I intend to accomplish it.

Two strategies to accomplish that [...]

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It’s Official: Twitter Files For IPO.

September 13, 2013

One of the worst-kept secrets in Social Media is coming true. Twitter has filed for IPO.
Heck, I even swapped out my branded purple headlines in honor of the big announcement. I don’t do that for just anyone, you know.
It’s exciting to watch, and to read all of the buzz in the trades about what [...]

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Lawyers: Content, The Digital Breadcrumbs You Need To Spread

September 12, 2013

In the legal profession, we tend to discuss Business Development a lot. It’s important.
It is, in its simplest terms, the process of developing new business, including the many steps that must be taken to attract the interest of potential clients, nurturing the interest they might have in us, developing a relationship with them along the [...]

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Lawyers: Stop Hiding. You Have To Market Your Marketing.

September 4, 2013

While The Rest of the World Was Advertising
I have worked with lawyers since 1997. Many of you are pretty conservative when it comes to marketing.
Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977.
When the rest of the world was cutting its advertising teeth decades prior to [...]

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Social Media Manners: Are You Talking To Me?!

September 3, 2013

Have you ever been at an event, talking to someone who keeps looking over your shoulder while you’re talking, wondering who’s coming in the room next, who they must see, who might be more important than you?
Me, too.
How does that makes you feel?

That you’re less important?
As [...]

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C’mon! It’s Time To Put On Your Big Kid Pants Already!

August 23, 2013

Marketing Isn’t Always Easy
I know. I really do. I wasn’t born yesterday, and I didn’t just jump off the turnip truck.
You’re just too busy to do this marketing stuff. That’s why you have “people.” They do it for you, right? I understand.
Oh, you don’t have people and you don’t have time? Great, now it’s really [...]

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