Will The Real Super Bowl Advertisers Please Stand Up? #SB50 #SuperBowlAds #SB50Ads

Nancy Myrland All Posts, Branding, Hashtags, Social Media Leave a Comment

Will The Real Super Bowl Advertisers Please Stand Up

It’s over. Super Bowl 50 is now a part of history. Living in Indianapolis, I am very happy for Peyton Manning. Whatever he decides, and I think we all know what’s coming, he can go out on top, proud of the legacy he left behind in two cities that grew very fond of him.

Enough About The Game!

Aren’t we really here to talk about the ads? After a somewhat lackluster game, the ads should still have us talking, analyzing, and honing our craft to become better and smarter marketers, right?

You probably had your favorites…or maybe only one or two of them judging from the reaction on Twitter and Facebook during the game. One or two were ads seen before the big game. Many might be ads we will never see again.

That Is A Problem! 

Hey, more power to you if you had $5,000,000+ to spend on ads last night, and even more to have your agency create and produce the ads, but I am waiting to see who the real advertisers were and are from last night. 

Just because you spent a bagillion dollars during the game doesn’t mean much if you don’t know how to surround that ad with a fully integrated campaign surrounding it. If I never see you again after last night, then you have fallen short.

You have fallen short because you can’t win your audience over by being a one-trick, or a one-game, pony. You can’t expect to put all of your promotional eggs in one Super Bowl basket, hoping your brand will be so boosted by your brilliant creative and stellar placement that you forget what should come before, during and after the big buy.

If your target audience doesn’t see related follow-up during and after the game…and I don’t just mean once…then you have fallen short. If you have not created a real “promotion,” developing messages and creative that you then scatter all over the Internet like digital breadcrumbs so that, when I have a need for your product of service, you have made yourself memorable and easy to find, then you have fallen short.

If, however, you began teasing us with digital messages on Twitter, Facebook, LinkedIn, SnapChat, Periscope, or in traditional spaces like print, outdoor, TV, radio and others, then you can win.

If you also played and interacted with your target audiences online during the game, showing us how your digital presence, wit and response matches the creative brand you spent all that money to advertise, then you can win.

If you then committed resources to talk to us today, tomorrow, next week and the week after, reminding us what we have already forgotten about you since last night, and you have shown us what a pleasure it is to do business with you, then you can win.

But you will be fighting an endless, resource intensive, and very expensive promotional battle if you are simply relying on one seemingly blockbuster ad, or even two, during one game on one night to one audience.

All of us need to remember that integrated marketing that is built as a campaign is critical to effective communication of our brands. We need to make sure we plan all 3 phases:

  1. Before
  2. During
  3. After

If we are not willing to step up and do that, then we need to reconsider being in the game in the first place.

Nancy Myrland is a Marketing, ContenNancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyerst, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Lawyers: Do These Questions About Social Media Sound Familiar?

Nancy Myrland All Posts 3 Comments

Lawyers, Do These Questions About Social Media Sound Familiar?I write a lot about Social Media and Social Networking because I find that lawyers have many questions.

Many of you have shared those questions with me, such as:

  • Where do I start?
  • Who do I follow?
  • Which sites should I use?
  • How do I find the time?
  • What should I say once I’m there?
  • How do I sign up for the individual sites?
  • What is the correct terminology?
  • Are my clients even using these sites?
  • What if I’m an introvert?
  • What if people make negative comments?
  • What are the ethical restrictions I need to be aware of?
  • …and so many more

I love getting these questions as they help guide me, which is very important so I can be as helpful to my clients as possible.

Could you please do me a BIG favor and take 60 seconds to answer a very simple, 1-question survey? I promise I’ve made it quick and easy!

The survey can be found below, but in case there is any issue with it, here is the survey link. Again, short, quick and easy, I promise!

Create your own user feedback survey

Thank you so very much! I can’t wait to see your answers!

By the way, if you’re finished, and you think of something else you’d like to add, but you can’t get back into the survey above because of the thank you message, just click on this link to take you to the survey site.

Nancy

Nancy Myrland is a Marketing, ContenNancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For Lawyerst, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

Again, here is the survey link…thanks!

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Lawyers: Should You Follow Your Clients In Social Media?

Nancy Myrland All Posts 2 Comments

Lawyers -Should You Follow Your Clients in Social MediaLast week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media.

My answer: As with all marketing, I would take it on a case-by-case basis, but, yes, I would recommend you:

  • Follow them on Twitter, putting them in a special list or search column so you can find them easier,
  • Connect with them using a personalized message on LinkedIn, but only if you have a reason to send that invitation (random invitations can be marked by the recipient as spam), and
  • Friend them on Facebook (again, if you already have some sort of connection to them).

But Really…Why Follow Them?

The reason to follow, friend or connect with these people is that you want to know what they and their companies, and even their families if they post that, are up to. This shouldn’t be viewed as creepy, but that it helps you become even more informed about them, and helps give you ways to connect with them on a deeper level. Compare this to getting to know them at an event.

There are legal and ethical exceptions about not friending those you are opposing, etc., but if we are talking about purely for relationship and connection-building with clients, potential clients and other influencers, I would say yes, you should connect with them.

As suggested above, you can also set up a column in TweetDeck or Hootsuite, or a search on LinkedIn, and even a special list on Facebook that contains the names of valued or target clients, or other parties such as referral sources and media, then you can quickly go to that column and list to see if there is anything interesting or educational going on with them. This also gives you something to comment on, something of theirs to like or share, and helps build relationships, which is one of the main reasons you are there, right?

Hey Nancy, What About Firm Accounts?

On your firm’s Twitter account, I would have the same answer. If one’s service provider chooses to follow him/her from its business account, that is not a bad thing, and even shows interest and an additional form of connection.

Your LinkedIn “Company” page does not follow others, so there is no need to worry about that.

Your firm’s Facebook Page can “like” others’ Facebook Pages, showing yet another form of connection and brand exposure, as well as to potentially see what they post…that is, if Facebook’s algorithms decide there has been enough contact between the two to actually show you what they’ve posted. Facebook’s algorithms only showing you certain content is a much longer story for another post, not to mention they have those algorithms locked away in a vault far below the Earth’s surface, much like the Original Recipe for Kentucky Fried Chicken. Okay, maybe that was a slight exaggeration.

Bottom Line

Yes, I think it is perfectly fine, and even desirable, to follow clients and potential clients in Social Media.

Just remember to:

  • Stay ahead of advertising and ethics rules. Don’t mess with those. I mean it!
  • Send customized invitations to connect on LinkedIn, helping the recipient understand who you are.
  • Only send those invitations to connect on LinkedIn if you have a reason to connect, otherwise you could get flagged.
  • On all platforms you use, spend time watching their updates, and comment on, like and share what they post.
  • Initiate conversation that helps you get to know one another.
  • Don’t sell if you haven’t spent time earning their friendship and trust.
  • Lather. Rinse. Repeat.

Any more questions….I’m right here!

I’d also like to thank my friend, Liz Cerasuolo, Director of Communications at the law firm of Fish & Richardson P.C., for encouraging me to turn this conversation into a blog post. Thanks Liz. I appreciate you!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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It’s Official. You’re In Charge!

Nancy Myrland All Posts, Business Development/Sales, Networking, Social Media Leave a Comment

Lawyers, It's Official. You're In Charge!It’s over. You no longer have to wait for someone else to promote you. You’re officially in charge!

Remember the days when you hoped a member of the media would pick up your story, your accomplishments, your firm name, your pro bono work, or some other worthy piece of information that showed what a decent person you were, and what a strong practice you had? To be honest, that day could have been yesterday.

Some of you even hire PR friends of mine, Cheryl Bame, Gina Rubel, or Elizabeth Lampert, to help place your name, your accomplishments and your story in the media. Don’t stop doing that. That’s not what this is about.

What this is about is not sitting back on a daily basis, waiting for someone else to choose you and your story, and tell your accomplishments for you. That’s over. We now have tools at our disposal at any hour of any day that we can use to communicate with those we care about.

Perhaps your plan calls for you to get your message in front of a client or potential client, a referral source, a member of the trade or business publication you care about deeply, or a member of an association or an institution that has to do with your practice. You know best who those people are. I don’t because I haven’t studied your practice yet.

What I do know is that there are so many ways to reach these people today that we have no excuse to sit back and wait for them to take notice of us. Don’t sit back and get frustrated because your daily activity isn’t being picked up or reported. It’s up to you. You’re in charge of building these relationships and telling your story on a daily basis.

You need to go out and get involved with the right people, the people that matter to the success of your practice, and you need to get to know them.

How do you do that?

  • You can connect with these people in social media so you are more familiar to them when you or your PR counsel contact them.
  • You need to find them, and figure where they spend time online.
  • You need to reach out to them and get to know them.
  • You need to share their stories.
  • You need to let them know that you care about what they do, and what they write and say on a daily basis.
  • You need to make it about them before you expect them to care about you.

Develop these relationships online on a consistent and ongoing basis, and then your frustration level with not being noticed, or not being followed, by the right people, will diminish as time goes by.

Once again, this is your story. You need to figure out who needs to hear it, and you need to get to know those people. It does work. It does make a difference.

Now get out there and find them, get to know them, care about what happens to them, and help them first. Only after you have spent time doing those things can you then expect them to notice you.

Yes, it does happen, and you can do this.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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The ONE Thing You Must Do In Your Practice Every Day

Nancy Myrland All Posts, Content Marketing, Marketing Strategy Leave a Comment

The One Thing You Must Do In Your Practice Every DayIf you are more of a video person, there is a video version below from the live – streaming app that I use called Periscope.

You already know that you have to turn on the lights in your office.

You have to turn on your laptop.

You have to wake up the copier.

You have to pay your bills.

…and dozens of other duties that come along with having your own practice, but…

“The ONE thing I don’t want you to forget that you must do each and every day is to draw people to you.”

What does that mean? Well, it means getting out there in numerous ways in order to draw people into your community.

What it doesn’t mean is drawing people to you by constantly promoting you. That has its place, and must be done, but that isn’t necessarily the best way.

Let’s discuss 5 ways you can draw people to you. I will preface these by saying these should only be done if you are genuine in your approach, and not coming across as though you are jumping up shouting, “pick me, pick me!” This should never come across as being about you, even though this contributes to your presence, and helping others get to know, like and trust you.

  1. Promote OthersTake time to focus on the good work or words that others are doing. Write about them. Talk about them. Record audio or video about them, letting others know why they are important, or special to you, or are having an impact on their industry, or in your practice area.
  2. Write About Topics Of Interest To Others: You know what they are. You read and talk about these topics every day in your work. You have clients and colleagues discuss them with you. They come across your inbox or your newsfeed.
  3. Write About Others: This is a close cousin to #1, but it isn’t being as overt about promoting their business or practice. It might be mentioning a company that just produced something you think might be of value to your target audiences. You aren’t necessarily endorsing their work, but you are sharing what they had to say.
  4. Comment On What Other’s Produce: This might just be the easiest one of all. When someone updates their newsfeeds on Twitter or Facebook, or Tweets about something of interest, or places a video on Facebook, Twitter, Instagram or YouTube, or goes live on Periscope or other livestreaming apps, make a simple, genuine comment about what you heard or read.
  5. Send a Friendly Message: Social and digital media have given us so many ways to do this, but think about sending a private message on Twitter, Facebook, LinkedIn, or creating a 30-second video to go along with a Tweet to someone, or on someone’s Facebook newsfeed. Don’t forget email as this remains a valued tool to most of us who spend time there every day. Who wouldn’t appreciate a kind message?

Again, not one of these is overtly promoting you or your services, but every one of them is putting:

  • You
  • Your personality
  • Your empathy
  • Your sympathy
  • Your knowledge
  • Your ability to connect
  • Your ability to sift through enormous amounts of content to deliver only the best to your viewers

All of those contribute to helping your target audiences of clients, potential clients, referral sources, media and other influencers know, like and trust you. They help draw people to you even though you aren’t being obvious about it. That helps bring people into your community, which is ONE of the most critical things you must do in your business every day.

Remember. It is your business. You must tend to it.

If you’d like to watch a version of this that I recorded this morning on Periscope, here you go:

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Social and Digital Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Myrland Marketing Motivation: Why Do You Do What You Do?

Nancy Myrland All Posts, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

 

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

What about your job and career makes you feel fulfilled? Spend time today thinking about what kind of impact you want and need to have on others.

For example, my passion and fulfillment come from my desire to leave those I come in contact with feeling or knowing more, and preferably both. That might sound like an interesting pair, but if a client has a feeling about what s/he has just learned from me, whether that’s clarity, excitement, passion or relief…well…what a sense of accomplishment if I can do that for them!

What do you do for your clients that gives you this sense of accomplishment?

Once you know, it might help you focus your business.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Trainer, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn, Twitter & Facebook trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social media and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Content Marketing…It’s Time You and I Have A Little Talk

Nancy Myrland All Posts, Content Marketing, Inbound Marketing, Marketing Strategy, Social Media Leave a Comment

Content Marketing, It's Time You & I Have A Little TalkI just finished reading the latest blog post by Ann Handley, bestselling author and MarketingProfs Chief Content Officer, titled Content Marketing Grows Up: My Prediction for 2016. You should read it…when you’re finished here, of course. Seriously, you should always read what Ann writes.  

Ann likened content marketing’s journey in 2015 to someone who has been on a year-long bender. She described what happened to content marketing in 2015 in the following way:

“Content Marketing wakes up one morning in a place it doesn’t recognize, and tries to piece together what happened last night… and all the previous nights, too.”

Ann described content marketing in 2015 as having run amok (my words, not hers) because many content creators enthusiastically sold the concept of content marketing up the flagpole, then went running around posting everything they could get their hands, keyboards and brains on. They soon began to find themselves on a path with no focus, targets, or goals to hang their content marketing hats on.

Ann described content as though it felt betrayed:

“It takes a hard look at itself and wonders with a measure of regret: ‘How did I end up here?’”

“Everyone said Content Marketing had such potential.”

“Everyone said it was the hope for the future that would save marketing from itself.”

Content, It’s Time To Grow Up

Ann goes on to share that it is time for content to exit its “exuberant college years” and grow up a little.

“Maturity comes when you stop making excuses and starting making changes.”

I agree, but I don’t necessarily blame anyone for the path content marketing has taken so far.

Allow me to explain. I’ve been in marketing, management and sales for over 20 years. In the past 10 years we have seen more change in communication channels than I have seen in my entire career. I have seen similar reactions to other new tools along the way.

I have seen a process that looks like this:

  1. We court one another: Followers of marketing, content, social and digital communication get excited about new tools that help us do our jobs better. They are new, and sometimes very bright and shiny objects that attract us because they hold a great deal of promise for us when it comes to communicating and connecting with our target audiences.
  1. We get married and go on our honeymoon together: We are so excited with our new tool that we decide we must use it, and use it often. We discover we can’t live without it, so we pull it into our lives on a regular and more formal basis. We ignore those few shortcomings that we see because we are so enamored with it. We introduce it to everyone, extolling its virtues and features. It can do no wrong, or at least not enough wrong to make us leave.
  1. We begin to stray: Suddenly, we see there are other tools on the horizon…some better than the one we married, and some not better but less expensive. We begin to stray, meeting and using other tools because they, too, hold promise for us when it comes to communicating with our clients, potential clients, influencers and colleagues, otherwise known as our target audiences.

Somewhere along this 3-step relationship timeline, many forget why they began to use these tools in the first place. Confusion and overwhelm set in as the firehose of new marketing tools and channels are presented to us on a daily basis. Each one is sold as better than the one that came before.

It’s Time.

Does any of this sound familiar? Maybe not, and that’s great, but if it does, that’s okay…but just for now.

I say just for now because I, like Ann, believe it’s time to help our content marketing strategy grow up and get a job. We need to step back and step up, defining what our purpose, path and process are for producing content in the first place.

We need to:

  • Decide who our target audiences are,
  • Decide what we want them to know,
  • When we want them to know it,
  • Where our target audiences tend to hang out,
  • What they read, listen to or watch,
  • …then create a plan for delivering our content to them based on the very simple but detailed criteria above.

Yes, content may have strayed a bit, but I understand how that happened because of those 3 phases I described above, which are courting, marriage and the honeymoon, and beginning to stray. You’re not alone if that has happened in your firm.

5 Steps To Stand Out

I’d like to see you stand out in 2016 as the firm that takes content by the hand.

I want you to…

  • Focus content in the direction of your target clients and audiences.
  • Use it to solve their problems and questions.
  • Understand the stages clients go through in the decision-making process.
  • Use it to establish, nurture and strengthen relationships with those you need and want to be close to.
  • Give clients reasons to connect with you because you have chosen to speak directly to their needs with the content you are producing.

It’s time for:

  1. Focus
  2. Strategy
  3. Commitment
  4. Planning
  5. and Execution

And past the time for:

  • Spraying and praying content all over the universe, hoping it will eventually find its way to your clients.
  • Spending time, money and other resources on practices that are not measured.
  • Creating content that does nothing to contribute to inbound marketing, which helps you attract your audiences to your content and your sites while creating a more formal relationship with them so you have their permission to continue talking to them.

Are you ready?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached here.

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Myrland Marketing Motivation: Who Are You Competing Against?

Nancy Myrland All Posts, Business Development/Sales, Career Development & Education, Monday Morning, Motivation, Motivational Messages, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

When you find yourself straying from what you should be doing to accomplish your goals because you want to be like someone else, or be better than someone else, STOP.

We sometimes get off track because we feel less than, or even competitive toward, someone else. We begin taking detours from what is important in our personal and professional lives because we think competing against the wrong person will make us look better. 

Figure out what you need to do to accomplish your goals for your job or business, and focus like a laser on competing against the right person….YOU!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Speaker, Trainer & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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Myrland Marketing Motivation: Is It A 1, 2 or 3?

Nancy Myrland All Posts, Motivational Messages, Myrland Marketing Motivation, Productivity Leave a Comment

Myrland Marketing Motivation - A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

When you have too much to do, the sheer number of items on your to-do list can cause you to choose the easiest, or the quickest, items. 

Today, mark every item with a 1, 2 or 3. Mark those with 1 that have to do with your success, or the success of those you were hired to serve. Mark those items with 3 if they are merely administrative, or if they are what you would call busy work. They might be urgent, but not necessarily important. Everything else is a 2. 

Move those with the number 1 to a fresh list. That is your new to-do list for today and tomorrow!

Let me know how it goes, okay?

Also, add your motivational or productivity tip below!

 

Good luck

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Speaker, Trainer & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of social and digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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Myrland Marketing Motivation: It Is Inevitable

Nancy Myrland All Posts, Career Development & Education, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

There are often situations that test our patience. There are also people who will test our patience. It is inevitable.

We might not agree with everything being done, or everything being said, but we need to think twice before we go to the mat with someone over a difference of opinion or actions.

Take a moment. Take a breath. Take two breaths. Decide if what you are preparing to say or do is necessary, or if it will do more harm than good. Think two steps ahead to determine what will happen. Only you can decide.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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