Breaking LinkedIn News: Who’s Ready For Business Chat?

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Nancy Myrland, LinkedIn Coach For Lawyers

LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and more efficiently.

If you’ve ever tried to go into your LinkedIn “email” box to send and receive messages, you know that it wasn’t the most user-friendly environment. It took too many steps, was a bit cumbersome, and resembled some version of your business email inbox, which we all know is becoming less-and-less the app of choice if we are trying to quickly and easily stay in touch with those we care about.

Raise Your Hands

Who dreads going into your email inbox? (Go ahead, raise your hands.)2015-09-01 12.45.00

Who reaches for your mobile device when you want to quickly get in touch with those you care about? (Yes, keep your hands up.)

Who wants to be able to quickly scroll back in time to find details you emailed or messaged about? (Is your arm getting tired yet?)

Okay, you can put them down now….thanks for playing along!

LinkedIn To The Rescue!?

Several hours ago, LinkedIn announced it is launching a new “messaging experience.” Linkedin’s legacy messaging platform needed to be updated to provide the texting and chat experience we are all becoming accustomed to when we text, use WhatsApp, Slack, Facebook Messenger, and more.

In the announcement, LinkedIn’s Mark Hull writes:

“We know people love to message each other, and now it’s easier than ever to do so on LinkedIn. If you’re like me, you’re probably having more and more short-form and casual conversations with your professional peers every day. As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.”

What Can We Expect?

As most sites do, LinkedIn will be rolling this out across its system in waves. Here are some of the features LinkedIn has listed for this new messaging feature:

  1. A cleaner and more streamlined look and feel to help you start or keep a conversation going.
  2. A chat-style interface to allow for easy back-and-forth messaging.
  3. They’ve organized all the messages around the people that matter to us, which means we’ll be able to easily reference the last conversation we had right within the thread.
  4. They’ve also improved their push and email notifications to make it easier to stay on top of the conversations that are most relevant and important to us.
  5. We will be able to attach photos and documents to our messages.
  6. Get ready for this one…..there will be Emojis, stickers and GIFs (OH MY!) to insert a little extra personality into the conversations we’re having 1:1 or with a group on the new messaging experience.

I know, I know, #6 seems very odd on a conservative business networking platform, but LinkedIn might be stepping out and rebranding a bit as a more contemporary platform to match what users have become accustomed to on many other platforms and apps. They also need to find ways to extend time-on-platform, and all of these features might help.

Here is what it will look like on desktop:

LinkedIn's New Messaging App

…and on your mobile device:

LinkedIns New Messaging Feature

More Features Will Be Added

LinkedIn is working behind the scenes to add to this new way of messaging. Some of the features they mention are:

  • Messaging assistants that help suggest people we should message (not sure about this, but I’m open)
  • Providing relevant information about a person before we start a conversation (essential)
  • Adding voice and video to make conversations more compelling (I love this!)

Bottom Line

LinkedIn summarized this move by reinforcing their focus on building relationships, and that this new way of having conversations will enable that.

From LinkedIn:

“Conversations make your relationships stronger. Whether you’re researching and reaching out to new business partners or you’re sharing articles and discussing it privately via a message with your colleagues — we believe conversations make everything you do on LinkedIn more meaningful and powerful.”

Stay Tuned

Stay tuned as LinkedIn rolls this out to English-speaking members around the world on iOS, Android and desktop, and to other languages in the coming weeks.

Bravo, LinkedIn! I look forward to testing this new messaging service soon!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

 

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Myrland Marketing Motivation: Let Them Know

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Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

Who has recently made an impact on your life, or perhaps on someone else’s life? It could have been a simple comment, a tiny act of kindness, a boost of confidence, honest feedback you were seeking, a hello or mention that made you smile, humor that came at the right moment, or maybe even grace shown when you didn’t think you deserved it.

Take 2 minutes right now, and let them know how much and why you appreciate what was done. Write a note, an email or a text message. Call them or walk into their office. Don’t hesitate because you might have that same impact on that person.

Do it while you have the chance.  Go ahead!

 

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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Myrland Marketing Motivation: Be That One

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Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

Was there a time in your life when you were an underdog…when you were the one who needed help…when you were the one who didn’t quite know what the next step should be…and you felt awkward, shy or silly asking?

Today, watch out for one person who you suspect might be that underdog, that one who is just waiting for an unexpected guiding hand, and be that one gentle voice that calmly offers help and direction.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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Myrland Marketing Motivation: A Powerful Twosome

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Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing!

A Powerful Twosome 

Has something ever happened to cause you to doubt your talents?

Maybe someone said something to cause you to question your abilities?

Perhaps many events over the years have caused this doubt?

The result is often discouragement, which can be a major hit to your soul.

Today, I want you to know you ARE worthy.

You ARE talented.

You ARE better than you think you are.

Doubt and discouragement have no power over you, okay?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here

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Lawyers: 4 Easy Ways To Choose The Right LinkedIn Groups

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Nancy Myrland, LinkedIn Coach For Lawyers

This is a video originally recorded today on Periscope. The actual lesson starts after about a minute as it is a best practice to welcome viewers into the “Scope” for a bit while you wait for people to join. Periscope only saves livestreams for 24 hours, so I have all of mine archived on katch.me. If you’d like to follow me on Periscope, please search for NancyMyrland on the Periscope app, and follow me here on Twitter, where my Scopes are announced as they go live…thanks!

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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Myrland Marketing Motivation

Nancy Myrland All Posts, Career Development & Education, Myrland Marketing Motivation Leave a Comment

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week

Here is my livestream of today’s Myrland Marketing Motivation…


Do you have any habits you wish you could stop?

Today, pick one that’s getting in your way.

Decide what the opposite of that habit looks like.

Picture it.

Describe it.

What would it be like if you weren’t doing it?

Tell yourself it’s over.

It doesn’t deserve your time or energy.

Fight it every day this week.

I know you can do this.

I have faith in you.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts, video marketing and livestreaming. She can be reached via email here.

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In Business, Personal Branding Is Important

Nancy Myrland All Posts, Branding, Career Development & Education, Client Service and Retention Leave a Comment

In Business Personal Branding Is ImportantYou know that knot you get in your stomach when anticipating a difficult or challenging person or situation?

Last week, I had that feeling as I was expecting a phone call. I was pretty sure of the outcome, but also knew there was a slight chance it could go either way. In this situation, it wasn’t the person who made me anxious because we’re friends…have been for a long time, and I suspect we will continue to be for even longer.

The knot in my stomach was because the discussion was about something I really wanted to happen. It would have made my week (okay, my year) to get good news about this project. I really wanted it. I won’t share what it was because much of what I do I consider confidential because of my focus on the legal profession.

As I anticipated how I could react should the call not go the way I wanted it to, I decided that, whatever the outcome, I needed to just be me.

Just Be Me

Long story short, rather than just sit and feel nervous until the call came in, I sat back for a moment and thought about the words that describe how I strive to act, and how I want those actions to come across to those with whom I come in contact. I also decided I would be true to those characteristics because they are a thousand times more important than any project. They are my brand…or at least part of it. If others don’t know my brand, it is my responsibility to let that brand show.

Just as with firm and company brands, I also know personal brands can’t be faked…at least not for long. You and I can’t make up characteristics that we are not and expect others to believe they belong to us. Those characteristics are either you, they are characteristics you are teaching yourself to adopt, or they are not. We can’t fool the masses for long, nor should we try. That would be exhausting, not to mention confusing to others. Even worse, it would be confusing to us.

Here Are MineMy Personal Branding Characteristics

  1. Be gracious.
  2. Be happy.
  3. Be positive.
  4. Be smart.
  5. Be respectful.

Is There Ever Reason To Stray?

You betcha. There are times in our lives when people decide they want to push our buttons. It is my practice to go as long as I can without letting mine be pushed. Every once in a while, I will encounter someone who wants to be difficult, or nasty, or confrontational. It typically disappoints me because I know people are capable of so much more, but this is life, and people are human, so they stray from their ideals now and then. Not one of us is perfect.

I do my best to stay above it all, even when pushed, but I will share just enough with you to let you know that I also believe in respect of other human beings, and I’m one of those human beings, too.

Bottom Line

Decide what your brand is, and do your best to let that show in all situations.

Write down the top 5 words that describe you and your interaction with others.

  • Print it out.
  • Look at it often.
  • Revisit the list when you are preparing for a difficult situation.
  • If something is missing that would serve you well, then make a note to work on that characteristic until it deserves a place on your list.
  • Update it if anything needs to be added or subtracted.

What Are Yours?

I shared mine. As I mentioned above, I know I’m not perfect, and I never will be, but I try really hard to stay true to my 5.

What are yours?

Here…I’ll give you some space to write them in. If you use the Print Friendly button below, you can work on yours, too.

Let me know what you come up with. If listing them in the comments is too public, then feel free to email or private message them to me, okay?

  1. _______________________________
  2. _______________________________
  3. _______________________________
  4. _______________________________
  5. _______________________________

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here.

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Myrland Marketing Motivation

Nancy Myrland All Posts, Myrland Marketing Motivation Leave a Comment

 

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week{Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week}

Where Are You Right Now?

Good or bad, that’s okay.
Decide that this moment isn’t right or wrong. It just is.
This is where you start again.
Right here. Right now.
What is it you need to do?
Where do you need to go?
What do you need to accomplish?
Now let’s just go from here okay?

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here.

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You’d Better Export Your LinkedIn Contacts Now

Nancy Myrland All Posts, LinkedIn, Social Media Leave a Comment

LinkedIn Contacts - Download Them Now.You might already know this, but you have the ability to export your LinkedIn contacts.

Kind of.

I mean, you used to.

Well, you can for a while.

Alright, not really.

Well, you can, but you’d better hurry.

Here’s The Deal

Phew! That made me tired!

For a long time, we have been able to click on Settings, then choose to export our LinkedIn contacts. This is a good thing as we don’t own this platform, and many of us spend a great deal of time turning these contacts into connections. We don’t want to lose touch with them should the platform suddenly go away…or perhaps even decide it doesn’t want us to download our contacts…or that suddenly we have to request our contacts from LinkedIn, putting them in charge of producing that list.

This past week, LinkedIn decided it would step up efforts to cut down on scraping and spam (thanks for nothing, scrapers and spammers…get a real job), so it eliminated our ability to instantly download our contacts to a file we can keep in our own database, on our own platforms, and on our own hard drives, servers, or SAAS (software as a service…you know, “the cloud”) provider. Oh wait, the SAAS service isn’t really ours either, is it? I digress….

The instruction from LinkedIn was suddenly that we had to request our list of contacts from LinkedIn. Reports back from LinkedIn and others stated it was taking about 24 to 72 hours. I didn’t request mine, so I can’t verify that, but heard and read it enough for it to have credibility.

Then The Internet and Social Media Spoke!

Then the strength of the Internet and Social Media took over, and LinkedIn members went nuts.

“How dare you take away our ability to download our contacts?!”

“What the heck are you thinking? You are in no position to take away such a valuable body of real estate that we have spent valuable time building?”

“72 hours! I want my list of contacts now, and I mean NOW!”

Whatever LinkedIn heard caused them to retreat a bit. LinkedIn has temporarily enabled us to, once again, export our contacts on demand. However, we are also told this is temporary, and that having to request the list from LinkedIn will be turned on again sometime in the near future.

I Get It, LinkedIn

I understand the reasoning behind this. LinkedIn knows there is a great deal of spammy stuff going on behind the scenes, with intruders gaining access to our devices, logging in on our behalf, stealing our data, and scraping our lists. These people are then using the data and downloaded lists to send all kinds of email and who knows what to people.

As vaguely stated here on LinkedIn, they are trying to figure out the best way(s) to minimize this, although a 72-hour window sure isn’t going to cut it down, nor eliminate it, because people will still have their lists, right? Whether we get spammed today, or in 3 days…we’re still spammed, and our data can still be scraped.

In their online forum, LinkedIn tells us:

“Earlier this week, we turned off our CSV connections download tool and asked our members to use another data export process as part of our ongoing efforts to combat the inappropriate export of member data by third parties. This process delivered more data but took longer, usually 24 hours but in some cases up to 72 hours. Since that change, we’ve heard you loud and clear — that is too long to have to wait for a download of connection information. Effective immediately, we have turned the CSV download link back on.”

Don’t get too excited because it’s not here to stay. LinkedIn went on to say that:

“Our goal is to make as much of your data, including connection data, available within minutes. We will keep the CSV connections tool available until we can reach that goal (some other data items will be available in an extended archive that may take longer to process). We will then turn this tool off again, as part of our ongoing anti-scraping efforts.”

Well, if that is as clear as mud, then LinkedIn goes on to state:

“We believe that the data our members enter into LinkedIn is theirs and they should be able to export it. We are also committed to ensuring members have control of what data can be exported by their connections. In the coming weeks and months you can expect to see us take additional steps to increase that control and to make the scraping of member data by third parties more difficult. Scraping is against our Terms Of Service and potentially detrimental to the members whose data is being scraped.”

I Do Like A Nice Apology

LinkedIn knows this is a messy case. It wraps up its explanation of current events by saying:

“We are sorry for the inconvenience this caused and resolve to do better in the future.”

A Word Of Caution About Using or Integrating Your Contacts

ByrneJohn 12.10 2x3 300dpi squarish

John Byrne, Glencoe Media Group

This morning, in a Facebook group I am a part of, we were discussing LinkedIn contacts with regards to integrating them into CRM systems. My friend and colleague John Byrne of Glencoe Media Group offered some gentle reminders about the quality of LinkedIn contact data from his perspective:

“The vast majority of people don’t use their work email addresses on their profiles, in part because LI is such a good job hunting tool. Many don’t fill in their company information correctly or with the right info that you want, and the same goes for their titles. And, lastly, this all assumes that people are updating their profiles on a regular basis (heck, even once a year would be good).”

John’s word of caution is a good one. If you are going to take the time to download your LinkedIn contacts, then take some time to review the list to see who is using a work email address. There are options for you should you need to match your contacts with their work information, but that is a blog post for another day.

Bottom Line

I am sure there is more to the story, and this one is early, so I will give both sides credit for the positions they are taking. I just wanted to make sure you knew this was going on because I think..no, I know your contacts are very important to you.

You might want to go export your contacts now as I have no guarantee when this feature will return to a request-only option, nor can I ever guarantee that this, or any, social networking site will be alive tomorrow. You know what that means, right? That means you also have to build your contact list away from social networks so that you have contacts to continue to communicate with should it all go south tomorrow. 

Would This Be Helfpul?

If you’d like, I’ll follow up with a tutorial about how to export your contacts. Let me know if that is something you need or want, otherwise I might just trust that you already know how to do that. If you don’t, please don’t hesitate to comment, asking me to outline it in another post. I’m happy to do so.

 

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers and legal marketers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here.

 

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Lawyers, Are You Paying Attention To Video?

Nancy Myrland All Posts, Branding, Business Development/Sales, Marketing Strategy, Social Media, Video Marketing Leave a Comment

Lawyers, Are You Paying Attention To Video?

Just when you thought it was going to fade into the sunset (okay, who really thought that?), video as a communication tool is continuing to come on strong as a viable, valuable marketing tool for lawyers, legal marketers and law firms.

Recently, news out of AdAge tells us that:

“The ever-gestating business of online video just took a very big step into adulthood, as Facebook said it would begin sharing ad revenue with some video creators, just as Google has done through YouTube for years.”

Hang On Just A Minute

Before you discount this as not applicable to your practice, nor that of the legal profession, hold tight with me for a few minutes, okay? Even though this is Facebook’s move toward a revenue-sharing model with video content creators, much like YouTube has practiced for a long time, this still has application and importance for those of us who spend time in the legal marketing and business development space.

Lawyers don’t necessarily…almost never at this point…place audio, video or other digital content on the Internet in hopes of generating revenue from that content, which is what this Facebook announcement discusses.

Those who market services (that’s us!) use video, whether that be on YouTube, your website, your blog, Vimeo, Slideshare, Periscope or Meerkat, because it helps communicate a message about you, your practice, your clients, your firm, your community activity, your personality, your attitude, your opinions, your approach to helping people solve problems…you know, your brand.

You and I Are The Same

Those are outstanding reasons to move toward producing video. You and I are the same in this manner. We must find ways to communicate who we are, and to find ways to stand out from our competition. We strive to find ways to help our clients, referral sources, media and potential clients know, like and trust us so they will remember us when they need the services we have to offer.

This can often be accomplished using video and audio by letting people get to know us on a deeper level than they know our competitors.

We can accomplish this by using these tools to allow people to get to know us in the ways I mentioned above:

  • Communicating a message about us
  • Helping others learn about the services we offer
  • Helping them learn what kind of clients we serve
  • Helping them learn about our firms
  • Helping them understand what is important to us by discussing our community activity
  • Helping them understand our personality
  • Seeing what our attitude is
  • Sharing an opinion about those matters we are ethically allowed to discuss
  • Discussing how we strive to take care of other people
  • …and more

Facebook’s continued laser-like focus on increasing the amount of video shown on its site, and going toe-to-toe with Google & YouTube to be the largest provider of video content, is a very strong message that video has a growing place in your marketing and business development plan. Human beings are spending more time consuming video, which is reason for all of us to take notice.

Don’t Wait For Your Competitors

Don’t put this on the back burner, waiting for someone else to blaze those trails so that you “do it right,” and don’t make any mistakes. Be the one, or the firm, that steps out of the box to show who you are, and how you are different than your competitors.

I’m seeing more video out of law firms these days, but I want to see more from you. Take some time to sit down to see how you can plug this into your existing goals and plans.

Bottom Line

  • It doesn’t have to be difficult.
  • The content needs to be good, but it doesn’t have to be epic.
  • You don’t have to spend a fortune on it (unless, of course, you want to).
  • You might be surprised at the simple tools you can use, or that you might already have in place.
  • You don’t have to do it alone to do it right.

Let me know what you think, and if you plan on adding video to your digital marketing and business development mix.

Nancy Myrland, Myrland Marketing & Social Media and LinkedIn Coach For LawyersNancy Myrland is a Marketing, Content, Digital & Social Media Strategist, Speaker & Advisor, helping lawyers, law firms and legal marketers grow by strategically integrating all marketing disciplines. She is a frequent LinkedIn and Twitter trainer, as well as a content marketing specialist. She helps lawyers understand how to make their marketing and business development efforts more relevant to their current and potential clients, and helps lead firms through their online digital strategy when dealing with high-stakes, visible cases. As an early adopter of digital technology, she also helps firms with blogging, podcasts and video marketing. She can be reached via email here

 

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